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Culture Eats Strategy for Breakfast

Culture Eats Strategy for Breakfast

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Presentation by Bretton Putter on why culture is a company’s greatest asset and what high growth companies are doing to live their values, develop and embed their company’s culture.

Presentation by Bretton Putter on why culture is a company’s greatest asset and what high growth companies are doing to live their values, develop and embed their company’s culture.

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Culture Eats Strategy for Breakfast

  1. 1. PEOPLE are my company’s GREATEST ASSET @brettonputter #CultureEats
  2. 2. CULTURE is your company’s GREATEST ASSET @brettonputter #CultureEats
  3. 3. VALUES BASED HIRING • 1. Deliver WOW Through Service • 2. Embrace and Drive Change • 3. Create Fun and A Little Weirdness • 4. Be Adventurous, Creative and Open- Minded • 5. Pursue Growth and Learning • 6. Build Open and Honest Relationships With Communication • 7. Build a Positive Team and Family Spirit • 8. Do More With Less • 9. Be Passionate and Determined • 10. Be Humble @brettonputter #CultureEats
  4. 4. EXPECTED BEHAVIOURS • Value 7: Build a positive team and family spirit – Question 1: “What’s the biggest challenge you faced working in a team environment? How did you handle it?” – Question 2: “What co-worker behaviours drive you crazy? How do you handle it when someone is doing it?” @brettonputter #CultureEats
  5. 5. JOB AD JOB DESCRIPTION ONBOARDING PROBATION PERFORMANCE REVIEWS CULTURE COMMITTEE LEADING WITH VALUES @brettonputter #CultureEats
  6. 6. 1. MEASURE & CONTROL 2. INVEST OR ALLOCATE FUNDS 3. REWARD 4. PROMOTE, HIRE & FIRE 5. CRISIS BEHAVIOUR 6. EDUCATE / MENTOR / COACH @brettonputter #CultureEats EMBEDDING CULTURE
  7. 7. Thank you brett@forsythgroup.com @brettonputter #CultureEats
  8. 8. Panel Session • Saurav Chopra – CEO Perkbox • Alastair MacLeod – MD Solera • Colette Ballou – CEO BallouPR • Roshan Wijayarathna – Director SVB • Rob O’ Donovan – CEO CharlieHR Fireside Chat • Nilan Peiris – VP Growth Transferwise

Editor's Notes

  • When I ask my clients “WHAT IS YOUR GREATEST ASSET” 9/10 say THEIR people

    By a show of hands, WHO AGREES with this statement

    And WHO DISAGREES? Could you tell me WHY

    WHICH one of your team is COMPLETELY IRREPLACEABLE, if they left TOMORROW your business WOULD STOP

    EVERYBODY IS REPLACEABLE

    If that is the case…
  • SUPERGLUE THAT BINDS TEAM

    GOOD & BAD TIMES

    We realise how VALUABLE CULTURE is BUT

    CULTURE IS HARD

    FOCUS ONLY FOCUS ON IT WHEN BECOMES PROBLEM

    SUB/INV

    IT IS POSSIBLE…

    WHAT DO THESE $BN COMPANIES, THAT SO MANY OF US ADMIRE, HAVE IN COMMON
  • WHAT DO THESE $BN COMPANIES THAT SO MANY OF US ADMIRE HAVE IN COMMON

    INCREDIBLE CULTURES

    That they defined early in their DEVELOPMENT

    TAPPED INTO DURING THEIR SCALING PHASE
  • HOW DO WE MOVE FROM THE SUB/INV TO THE VIS/CONS

    How do we become the next GOOGLE, APPLES and AMAZONS of the world?

    BRING THE KEY ELEMENTS OF YOUR COMPANY TO THE SURFACE

    ------- BRIDGE to values

    CULTURE – starts with VALUES and your VALUES determine your BEHAVIOURS and MOTIVATIONS

    VALUES ARE everywhere – team / customer / partners

    How do you BUILD THEM INTO THE FABRIC OF THE COMPANY

    Eg VALUES BASED HIRING


  • Tell me how you FEEL as I GO through these company VALUES

    If you were a potential EMPLOYEE – how would you FEEL reading these VALUES
  • Negative QUESTION – Not typical

    HOW YOU TURN VALUES into interview QUESTIONS

    ---- BRIDGE

    Interviewed 25 CEOs

  • Hubble – JOB AD
    Duel – Job Description
    Etc

    ACTION POINT

    ------ BRIDGE to culture

    You can take these IDEAS and implement them – BUT now you have to EMBED the values FURTHER into your CULTURE

    I have 6 TOOLS you can USE to EMBED
  • Culture is not just buying a READY MADE bunch of flowers

    CULTURE IS LIKE A GARDEN AND YOU ARE THE HEAD GARDENER.


    WHAT is IMPORTANT in your BUSINESS and how your ACTIONS DEMONSTRATE it.

    CONSISTENT / CONSISTENT / CONSISTENT


    How CONSISTENT are you with what you communicate and HOW YOU BEHAVE


    In summary VALUES are the FOUNDATIONS of your CULTURE and
    you should invest THE time and effort to DEFINE, EMBED & REINFORCE them.

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