Online Selling Simplified.
The Problem
Why 95% Online Businesses Fail

• Waste of Time & Effort Using Multiple Solutions
• No Integrated Sales & Emai...
The Cydec Solution
“We Make Business Software Simple”

•
•
•
•
•
•
•

User Friendly Experience
Simple Integrated Alternati...
Proprietary Technology
Sales

Affiliate
Management

Ad Tracking

Email
Marketing

Reporting

EZ Custom Order Forms – Sales...
Company Mission
Mission
To empower online business owners with easy to
use ecommerce automation and email marketing
softwa...
The Software
Cydec satisfies users with an easy to use platform
Merchants Want
•

All-In-One Solution

•

Easy to Learn & ...
Market Size
• 2012 Global Ecommerce
– Sales Exceeded $1 Trillion1

2012 Online Sales1

• CRM / Software Market

$1 Trillio...
Business Model

$97 /
Month

$197 /
Month

$497 /
Month

Subscription Models
$997 / Year

$1997 / Year

$2997 / Year

Prem...
Competition
Characteristics

Cydec Pros

Confusing &
Expensive

Direct Competitors

Simple &
Affordable

Overkill &
Unnece...
Customer Acquisition
“Helping Online Entrepreneurs Succeed!”
Target Customers
- Small to Med Online Businesses With 0-25 E...
Marketing Plan
• Multiple Marketing Channels
• Online / Offline Experts
• Traffic & Lead Gen
• Web Marketing
• Direct Mark...
Executive Team

President

VP Sales

CTO

Brett Fogle has 13 years
experience online with
over $18M in sales and
a recent ...
Key Advisors

Dush
Ramachandran
Former SVP of Sales at
Clickbank.com that
grew to $500M / Yr.
under his leadership.

Decla...
Key Advisors

Kevin
Harrington
Famous for growing
‘As Seen On TV’ to $6
Billion in Sales. Leading
role on Hit TV Show
‘Sha...
Milestones / Use of Funds
Seeking Investment $500,000
Founder Investment $600,000
Company Milestones:
•
•
•
•
•
•
•

Engag...
Company Revenue & Growth
•
•
•
•

No Third Party Debts or Liabilities
Revenue Positive & Growing
Recent Spike in Revenue F...
Financial Projections

* Projections based on raising $2.5M in capitalization
Exit Strategies
“Multiple Exit Opportunities w/High ROI”

• Plan is To Retain Professional Broker / Dealer
to Raise Money ...
Comparable Exits
Company Name

Amount of Sale/Inv

Year

Acquired By

Investor(s)

CJ.com

$58 M

2003

ValueClick

Ideala...
Partnerships
Present

Future
Philanthropy
“10 Year Goal to Raise $100M For Charity*”

Roadmap to Raising $100M in 10 Years
Cydec Users

1000

5000

100...
User & Expert Reviews

View User Videos at www.Facebook.com/CydecSoftware
Reasons to Invest
“Cydec is Well Positioned For Rapid Growth And
an Acquisition With 10x Return Potential”
Brett Fogle
Bre...
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Cydec Software Investor Presentation

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Cydec is a simple and easy to use software as a service (SaaS) email marketing and eCommerce platform that empowers digital publishers and information marketers to make more money while working less on their business through automation. We make online selling simple.

Cydec offers simple yet powerful tools for processing online sales, email marketing, managing affiliate partner sales, tracking advertising, and business automation.

Our mission is to positively impact business owners worldwide selling online, by making Simple, Fast and Easy to use business automation & marketing software anyone can use.

It's a user friendly alternative to the complicated and confusing shopping carts and CRM's in the marketplace today. Cydec offers powerful yet easy to use ecommerce tools for online marketers and digital publishers. We make online selling simple.

Our Customers

Primarily online businesses with 0-25 employees, including solopreneurs and work from home website owners who focus on information marketing, digital publishing, software as well as other digital media and self-published content.

Vision

To be a worldwide leader in ecommerce SaaS technology providing services to over 10,000 users globally, with net revenues in the tens of millions of dollars, by providing a vehicle for entrepreneurs to create financial security online.

Charitable Vision

Through our Project 100M Initiative our vision is to raise $100 Million dollars for global charities over the next 10 years (by 2023) by giving our merchants the tools to effectively add charity offers to their sales funnels.

Mission

To positively impact business owners worldwide selling online, by making Simple, Fast and Easy to use business automation & marketing software.

Core Values

- Running an online business should be Simple, Fast, Easy and Fun.

- Treat the customer's business as you would your own.

- Our staff and contractors are our backbone.

- Our customers and affiliates are our lifeblood.

- Give the people what they want, not that we want.


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Cydec Software Investor Presentation

  1. 1. Online Selling Simplified.
  2. 2. The Problem Why 95% Online Businesses Fail • Waste of Time & Effort Using Multiple Solutions • No Integrated Sales & Email Marketing Platforms • Competitors Are Confusing, Costly and Complex • Requires Expensive IT Support Staff • 9 Out of 10 Users Are Dissatisfied
  3. 3. The Cydec Solution “We Make Business Software Simple” • • • • • • • User Friendly Experience Simple Integrated Alternative Powerful & Robust Sales Conversion Technology Increases Average Customer Value Reduces Sale Abandonment at POS Automates Key Business Tasks and Saves Time Makes Online Business Easier and More Profitable
  4. 4. Proprietary Technology Sales Affiliate Management Ad Tracking Email Marketing Reporting EZ Custom Order Forms – Sales Conversion Tools 3rd Party Integrations – Visual KPI Dashboards
  5. 5. Company Mission Mission To empower online business owners with easy to use ecommerce automation and email marketing software, for users at every levels of experience.
  6. 6. The Software Cydec satisfies users with an easy to use platform Merchants Want • All-In-One Solution • Easy to Learn & Use • Cost Effective • Easy to Customize • 3rd Party Integrations Sales Simple Fast Email Affiliate Partners Easy • Easy Setup • Quick Start • User Friendly
  7. 7. Market Size • 2012 Global Ecommerce – Sales Exceeded $1 Trillion1 2012 Online Sales1 • CRM / Software Market $1 Trillion Globally $1.29 Trillion Est 2013 – 38M US Home Businesses – Double Digit Competitor Annual Growth 30%-50% – Triple Digit Mobile Annual Ecommerce Growth2 1 Source: eMarketer $343 Billion USA CRM / Software $345 Million Market 30% - 50% Avg Growth Mobile Commerce Est. $119B by 20163 2/3 Source: Internet Retailer 2010
  8. 8. Business Model $97 / Month $197 / Month $497 / Month Subscription Models $997 / Year $1997 / Year $2997 / Year Premium Done For You Packages $5,000 - $15,000 Private Label / Whitelabel Options $10,000 + 50%
  9. 9. Competition Characteristics Cydec Pros Confusing & Expensive Direct Competitors Simple & Affordable Overkill & Unnecessary Perfect Market Match Enterprise Solutions
  10. 10. Customer Acquisition “Helping Online Entrepreneurs Succeed!” Target Customers - Small to Med Online Businesses With 0-25 Employees - Information Marketers, Digital Publishers, Software - Email Marketers and Companies w/Affiliate Programs Primary Lead Generation Methods Affiliates Paid Media Social Highly Responsive Trackable Scalable Viral Buzz Branding (Commission) (Paid) (Free) Goal to Acquire 2500+ Customers Per Year
  11. 11. Marketing Plan • Multiple Marketing Channels • Online / Offline Experts • Traffic & Lead Gen • Web Marketing • Direct Marketing • Event Marketing • Convert Leads to Sales • Webinar / Phone • Track Avg Cost to Acquire Cust • Optimize to Average Customer Value (ACV) Over Time • Determine Break-Even & Scale Average Customer Value (ACV) Average Cost to Acquire Customer (CAC)
  12. 12. Executive Team President VP Sales CTO Brett Fogle has 13 years experience online with over $18M in sales and a recent company exit. Daniel Miller helped grow a company to over $500M in sales that sold to TD Bank. Jeff Schwartz CTO for several prior companies and former instructor at DePaul University.
  13. 13. Key Advisors Dush Ramachandran Former SVP of Sales at Clickbank.com that grew to $500M / Yr. under his leadership. Declan Dunn James Spano Digital strategist and startup specialist. Early internet pioneer. Prior CEO of former top 10 web property. Early Cydec investor. Successful experienced entrepreneur and real estate developer. Active philanthropist.
  14. 14. Key Advisors Kevin Harrington Famous for growing ‘As Seen On TV’ to $6 Billion in Sales. Leading role on Hit TV Show ‘Shark Tank.’ Steven Little CEO of Zero Limits Ventures. Specializes in early-stage funding and maximizing exits. Average exit $100M+. Rob Strandberg CEO of EDC Incubator for the New World Angels at FAU. Has raised over $1 Billion.
  15. 15. Milestones / Use of Funds Seeking Investment $500,000 Founder Investment $600,000 Company Milestones: • • • • • • • Engage Broker / Dealer Raise $500k Seed Round Build Team and Grow Reach 2500 Paying Users Raise $2M in A Round Reach 5-10K Paying Users Acquisition or Exit in 2-5 Years Proposed Use of Funds
  16. 16. Company Revenue & Growth • • • • No Third Party Debts or Liabilities Revenue Positive & Growing Recent Spike in Revenue From Live Events Projecting 200% Growth in 4th Quarter Monthly Sales 2013 Sales July Aug 2013 Sales July Aug Sept Oct Nov $2,204 Oct $0 $3,775 Sept $50,000 $1,904 $11,626 Nov $20,438
  17. 17. Financial Projections * Projections based on raising $2.5M in capitalization
  18. 18. Exit Strategies “Multiple Exit Opportunities w/High ROI” • Plan is To Retain Professional Broker / Dealer to Raise Money and Introduce To Ideal Buyers. • Target Large Companies Looking to Acquire in Our Space and/or Good Strategic Partners. Target Acquisition Price $25M - $50M in 2 - 5 Years
  19. 19. Comparable Exits Company Name Amount of Sale/Inv Year Acquired By Investor(s) CJ.com $58 M 2003 ValueClick Idealab Linkshare $425 M 2005 Rakuten Inc Internet Capital Group Performics $58 M 2004 DoubleClick Publicis Group DoubleClick $3.1 B 2007 Google Goldman Sachs IPO 1ShoppingCart $12 M 2005 Web.com Private Sale Kowabunga N/A 2005 CGI Holdings N/A PR Web $28 M 2006 Vocus Holdings N/A iContact $169 M 2012 Vocus Holdings IDEA Fund / JMI Equity InfusionSoft $54 M 2013 N/A Goldman Sachs ExactTarget $2.5 B 2013 SalesForce.com Various Firms
  20. 20. Partnerships Present Future
  21. 21. Philanthropy “10 Year Goal to Raise $100M For Charity*” Roadmap to Raising $100M in 10 Years Cydec Users 1000 5000 10000 # of Years 10 10 10 # Sales / Yr 1000 400 200 Avg Donation $10 $5 $5 $ Raised $100M $100M $100M * By Adding Simple Donation Upsells to Thousands Of End User Orders a Year
  22. 22. User & Expert Reviews View User Videos at www.Facebook.com/CydecSoftware
  23. 23. Reasons to Invest “Cydec is Well Positioned For Rapid Growth And an Acquisition With 10x Return Potential” Brett Fogle Brett@cydec.com 561-715-7302 Daniel Miller Daniel@Cydec.com 510-220-7131

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