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PERSONAL BRAND EXPLORATION
 

Brett Harris-Anderso
n

Project & Portfolio I: Week
1

October 10th, 2021
What makes me me is my core values of hard
work and dedication coming form a split family I
learned at a young age things are not just given
to me but they are earned. Growing up in a
diverse family setting with my mom teaching me
from a young age not to pass prejudgment on a
person but to get to know them and be the
reason they smile in the day to day of their life.
Always challenging myself to learn new things
and try different things in life
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles
:

• Marketing Specialis
t

• Market researche
r

• Demographic Analys
t

BRAND ARCHETYPE - Guy next
door I just like to be the person who
everyone sees as a person to talk to
like the person next door keep them
feeling safe and not like a business
transaction all the time. Just being a
people person
Marketing for Optic gaming
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Hector Rodriguez
Outreach Plan
:

• Sharpen up my editing skills showing the I am
multifaceted and not just a one demential perso
n

• More then likely going have to DM him on twitter or see
if some of my old Cod connects can put me in touc
h

• Pretty rapidly I am currently working on a cut of his best
moments and drafting the dm to him now.
PROFILE
PICTURE
CEO at Optic gaming
Matt Haag
Outreach Plan
:

• Draft a DM and create me sure it catches his eye out of
the bunch
.

• Thinking about sending a letter to the HQ and showing
him my stuff.
 

• Just a simple DM would be awesome with any
timeframe bing the gaol of just getting a reply and
seen.
PROFILE
PICTURE
CEO at 100 Thieves
Mike Rufail
Outreach Plan
:

• The thing that I will accomplish is opening the door for
other opportunities
.

• Twitter is the best way to reach out to most of these
people.
 

• Just hopping a line of communication to further
understand how to become part of the esports world.
PROFILE
PICTURE
Founder at Envy gaming
GOALS
Short Term: Shaking hands and traveling the us
following the Call of Duty see
n

‣ Having crating friendship and being able to ask
for suggestions and create content with them
.

‣ Showing up to half of the call of duty event
s

Mid Term: 2023
fi
nding my footing within in esport
s

• Have a singed contract to an organization
.

‣ Being able to tract my online presence and
continue to see my own brand gro
w

Long Term: 203
0

• Becoming one of the CDL league owners
.

‣ Tracking my net worth and making new friends
with similar interest. Start with owning a
challengers team.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Speaking to people
SOFT
HARD
Expert
Social media understanding Novice
Creating friendships that bene
fi
t
both parties
Expert
Bringing something new to the
table
Adept
Social media presence
SOFT
HARD
Expert
Passion for Esports as a whole Expert
Marketing Expert
Content creation Adept

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Harris anderson brett-degreeeabbreviation_pb1_2021-october

  • 1. PERSONAL BRAND EXPLORATION Brett Harris-Anderso n Project & Portfolio I: Week 1 October 10th, 2021
  • 2. What makes me me is my core values of hard work and dedication coming form a split family I learned at a young age things are not just given to me but they are earned. Growing up in a diverse family setting with my mom teaching me from a young age not to pass prejudgment on a person but to get to know them and be the reason they smile in the day to day of their life. Always challenging myself to learn new things and try different things in life IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles : • Marketing Specialis t • Market researche r • Demographic Analys t BRAND ARCHETYPE - Guy next door I just like to be the person who everyone sees as a person to talk to like the person next door keep them feeling safe and not like a business transaction all the time. Just being a people person Marketing for Optic gaming
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Hector Rodriguez Outreach Plan : • Sharpen up my editing skills showing the I am multifaceted and not just a one demential perso n • More then likely going have to DM him on twitter or see if some of my old Cod connects can put me in touc h • Pretty rapidly I am currently working on a cut of his best moments and drafting the dm to him now. PROFILE PICTURE CEO at Optic gaming Matt Haag Outreach Plan : • Draft a DM and create me sure it catches his eye out of the bunch . • Thinking about sending a letter to the HQ and showing him my stuff. • Just a simple DM would be awesome with any timeframe bing the gaol of just getting a reply and seen. PROFILE PICTURE CEO at 100 Thieves Mike Rufail Outreach Plan : • The thing that I will accomplish is opening the door for other opportunities . • Twitter is the best way to reach out to most of these people. • Just hopping a line of communication to further understand how to become part of the esports world. PROFILE PICTURE Founder at Envy gaming
  • 5. GOALS Short Term: Shaking hands and traveling the us following the Call of Duty see n ‣ Having crating friendship and being able to ask for suggestions and create content with them . ‣ Showing up to half of the call of duty event s Mid Term: 2023 fi nding my footing within in esport s • Have a singed contract to an organization . ‣ Being able to tract my online presence and continue to see my own brand gro w Long Term: 203 0 • Becoming one of the CDL league owners . ‣ Tracking my net worth and making new friends with similar interest. Start with owning a challengers team.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Speaking to people SOFT HARD Expert Social media understanding Novice Creating friendships that bene fi t both parties Expert Bringing something new to the table Adept Social media presence SOFT HARD Expert Passion for Esports as a whole Expert Marketing Expert Content creation Adept
  • 7. I help __organizations____ do __more in monthly views_____ by ___driving traf fi c form outside of the normal range of people____. [WHO?] [WHAT?] [HOW?] PROMISE
  • 8. CREDENTIALS Work Experience : • X-bomb sports Education: • Illinois media school tv and radio broadcasting • Sports marketing and media, B.S., Full Sail University (may 2023) Awards: • On air talent back of house board operator. Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Matt Haag Industry Experience:15 + YearsI Education : • High school graduate • Community College drop out Leadership Experience : • IGL of optic gaming pro team for 4 years • Co owner of Optic and owner of 100 T Skills and Pro fi ciencies : • How to put people into a possison to succeed, Cod champs 201 1 • Red Bull Esports athlete Brough eyes from the main stream to a small window of esports Brett Anderson Overall Online Presence : • Has every connect possible got and invest meant for the Dan Gilbert the owner of to Cleveland Cavaliers • Grade:98/100 HEADSHOT HEADSHOT Industry Experience: less then fi ve year s Small time twitch streamer and co host of x-Bomb sports Education : • Radio and tv broadcasting • Fullsail university Leadership Experience : • Caption of the baseball team • Shift lead at work Skills and Pro fi ciencies : • Willingness to do what ever it takes to get the job don e • Early riser fi rst one in last one ou t • Easy to communicate with Overall Online Presence : • Very minimal • Grade: Poor 15/100
  • 10. COMPETITION Hector Rodriguez Noteworthy Experience : • Co founder of optic gaming • Founder of Chicago Huntsmen Brett Anderson HEADSHOT HEADSHOT Industry Experience:20 Year s • Optic gaming ceo Education:Wheeling Highschool Gra d Skills and Pro fi ciencies : • Engaging audience s • Master marketer • Never say die attitude Overall Online Presence : • 500 + creating wide verity of people to network with and create conten t • Grade: Superior, 100 out of 100 Industry Experience : less then fi ve year s Small time twitch streamer and co host of x-Bomb sports Education: • Fullsail university • Radio and tv broadcasting Leadership Experience: • Caption of the baseball tea m • Shift lead at work Skills and Pro fi ciencies : • Willingness to do what ever it takes to get the job don e • Early riser fi rst one in last one ou t • Easy to communicate with Overall Online Presence: • Grade: Poor 15/100 • Very minimal
  • 11. BRAND POSITION For [Optic Gaming] who [needs to branch out to the main stream], I provide [ THE BEST OPERTUNITY TO OPEN THE DOOR TO THE MAIN STREAM WITH MY KNOWLEGE OF THE INTERNET AND MY CONNECTION IN THE BROADCASTING WORLD] because [IM READY TO BUILD THIS THING FORM THE GROUND UP AND READY TO KICK DOWN WALLS] “NICKNAME?”
  • 12. NETWORKING & MARKETING Industry Events & Organization s • Call of duty league ‣ TBD March 1st 202 2 • Optic meet and grea t ‣ Frisco, Texas January 202 2 • NIU Varsity Valorant matc h ‣ 10/09 Niu Husky đến Digital Marketing • Primary Content: Content that I would make would be something within the gaming content streaming and growing myself as a brand and creating an audience . • Primary Tools: to promote myself I will use mostly social media platforms such a TikTok, Twitter and Instagram • Website: to help show my skills in action and my abilities to potential employers.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • One of my palnded mentors is one of my best friends growing up Christopher Ernest he currently works at a tech start up in Chicago in there social media marketing department Formal Education • Full sail Graduate with a Bs in sports marketing and media Technical Skills • Social media methods 2022 full sail universit y • Public speaking engagement Fall 2022. Not being a fan of public engagements it would help solidify my ability to talk no matter the occasion Soft Skills • Learning now skills I currently have not singed up for any but some of the upcoming lectures at my nearest college have really peaked my insert with the 10th of ocoter 2021 they are talking the inner works of social media and how to make a post more engagement
  • 14. YOUR NAME You know [how to branch your brand out]? Well, what I do is [posting more of yourself online in order to grow your brand In fact, [Look at the early optic players now where are they? Thats right ]. “ Picture of You Goes Here
  • 15. REFERENCES Summary report for: 13-1161.00 - market research analysts and marketing specialists. O*NET OnLine. (n.d.). Retrieved October 4, 2021, from https:// www.onetonline.org/link/summary/13-1161.00. Hector Rodriguez - owner and CEO - optic gaming | linkedin. (n.d.). Retrieved October 4, 2021, from https://www.linkedin.com/in/hector-rodriguez- b1955148. Matt Haag - CEO - nadeshot inc. | linkedin. (n.d.). Retrieved October 4, 2021, from https://www.linkedin.com/in/matt-haag-55335957. Mike Rufail - founder and chief gaming of fi cer - linkedin. (n.d.). Retrieved October 4, 2021, from https://www.linkedin.com/in/mike-rufail-98742548. Niu Varsity Valorant Match. Northern Illinois University. (n.d.). Retrieved October 4, 2021, from https://calendar.niu.edu/event/niu_varsity_valorant_match.