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Social Media Marketing Plans
Elements of theSocial Media Marketing Plan   Executive Summary &        Strategies    Overview                   Target...
Executive Summary & Overview   High level overview   Provides a key summary of your plan and highlights       Imagine a...
Social Media Presence   What are the key evaluation metrics that you will use    to determine success in social media?   ...
Social Media Presence   Things to consider – The Four “V’s”:       Volume       Velocity       Visibility       Volat...
Competitive Analysis   SWOT Analysis       Strengths       Weaknesses       Opportunities       Threats   What next?...
Competitive Analysis   Gather data on competitors       SEO rank?       Compete.com or Quantcast        traffic report?
Goals   What will you aim to achieve?   Is your goal measurable?       It should be.
Determining Strategies   How will you achieve your goal(s)?
Target Market   Who is your audience?       User Personas
Tools & Implementation   WHICH social media outlets should you use?
Content Strategy   Is your content:       Findable       Readable       Understandable       Actionable       Sharea...
Checklist   (Source: Content Marketing Institute)
Monitoring & Tuning   How will you track, measure and evaluate your    social media presence?       What are the Key Per...
Budgeting & ROI   How much will it cost?       Social media is not always free   What is the ROI (Return on Investment)?
Crowdcircles.com          Want to learn more?    Visit Crowdcircles.com
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Social Media Marketing Campaigns

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Learn the basics of creating a social media marketing plan in this Washington State University (WSU) lecture from Brett Atwood.

Learn more at www.crowdcircles.com.

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Social Media Marketing Campaigns

  1. 1. Social Media Marketing Plans
  2. 2. Elements of theSocial Media Marketing Plan Executive Summary &  Strategies Overview  Target Market Social Media Presence  Tools & Implementation Competitive Analysis  Monitoring & Tuning Goals  Budget & ROI
  3. 3. Executive Summary & Overview High level overview Provides a key summary of your plan and highlights  Imagine a “busy executive” only has a few seconds to “get” your pitch – what would you say? Sets context for your plan  WHY should they adopt your plan? Keep it short and simple
  4. 4. Social Media Presence What are the key evaluation metrics that you will use to determine success in social media?  Sentiment Analysis  Reach  Company Posts  Feedback  Average Response Time
  5. 5. Social Media Presence Things to consider – The Four “V’s”:  Volume  Velocity  Visibility  Volatility
  6. 6. Competitive Analysis SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats What next?  S-O Strategy  Use if the business to amplify your existing strengths  Go full force!  W-T Strategy  Use to minimize social media vulnerabilities  Protect and prevent!
  7. 7. Competitive Analysis Gather data on competitors  SEO rank?  Compete.com or Quantcast traffic report?
  8. 8. Goals What will you aim to achieve? Is your goal measurable?  It should be.
  9. 9. Determining Strategies How will you achieve your goal(s)?
  10. 10. Target Market Who is your audience?  User Personas
  11. 11. Tools & Implementation WHICH social media outlets should you use?
  12. 12. Content Strategy Is your content:  Findable  Readable  Understandable  Actionable  Shareable
  13. 13. Checklist (Source: Content Marketing Institute)
  14. 14. Monitoring & Tuning How will you track, measure and evaluate your social media presence?  What are the Key Performance Indicators (KPIs)? How will you react to the data to fine tune and improve?
  15. 15. Budgeting & ROI How much will it cost?  Social media is not always free What is the ROI (Return on Investment)?
  16. 16. Crowdcircles.com Want to learn more? Visit Crowdcircles.com

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