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Multimedia Journalism
Presented by
Brett Atwood
Online Journalism
• The biggest opportunity for aspiring
journalists and storytellers is on web, mobile
and other digital ...
Backpack Journalism
• Online journalists need to know how to write,
shoot and record
– They also have technology skills fo...
Web Journalism
• What works online?
– Breaking news
– Links to credible sources
– Social media integration and reader inte...
Differences
• Stories may be read and/or presented in a
non-linear fashion
• Online readers may have some control of the
c...
Reading Habits
• Reading online is typically 25% slower than
print
• Some “tricks” to keep a reader interested:
– Layout w...
“Chunking” & Story Structure
• Screen-size “chunks”
– Break up a longer story into
“chunk” sections so that it is
easier t...
Story Shells
• In online reporting, you can use a story shell
structure to establish a top level that contains
all the “ch...
Linking
• There are differing philosophies on whether to
include links in your story
– It helps readers navigate to more r...
Linking
• Use only quality links
• Don’t overdo it
• Be aware of the integrity of the site that you
are linking to
– Does ...
SEO &The Power of the Headline
• The headline is more critical than ever
– Can help determine how/if your story gets
index...
Social Media & News
• Social media is critical for discovery and
distribution of your reporting
• It can also be used to h...
“Widgets” & Add-Ons
• There are multiple services that you can
use to get embeddable widgets and add-
ons for your reporti...
Interactive Graphics
• Many sites are using interactive graphics to tell a key
part of the story
• See several award-winni...
Photo Galleries & Slideshows
• Many articles are supplemented by
embedded photo galleries and slideshows
• There are many ...
Photo Galleries & Slideshows
• Two examples from
The Record
– Johnny Cash memorial
– Gastric bypass surgery
Cutline Captions
• Cutlines are the captions under
a photo
• Used to let readers know what
the story is about and why the
...
Mobile Storytelling & More
• Ephemeral storytelling
– Snapchat
• Live video streaming/sharing
– Periphone/Meerkat
• Virtua...
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Multimedia Reporting

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This lecture examines multimedia reporting techniques used by daily newspapers and Web sites.

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Multimedia Reporting

  1. 1. Multimedia Journalism Presented by Brett Atwood
  2. 2. Online Journalism • The biggest opportunity for aspiring journalists and storytellers is on web, mobile and other digital platforms – Web Editors often make more money than their print editor counterparts – Be prepared to “do it all” including audio and video editing and maybe even some light coding
  3. 3. Backpack Journalism • Online journalists need to know how to write, shoot and record – They also have technology skills for posting/uploading stories online • “Backpack Journalism” = All the tools for reporting fit in your backpack
  4. 4. Web Journalism • What works online? – Breaking news – Links to credible sources – Social media integration and reader interactivity – Multimedia – “Widgets” and other enhancements
  5. 5. Differences • Stories may be read and/or presented in a non-linear fashion • Online readers may have some control of the content • Unlimited space to tell the story • Multimedia components to supplement the story text • Can be updated instantly with latest developing details
  6. 6. Reading Habits • Reading online is typically 25% slower than print • Some “tricks” to keep a reader interested: – Layout with bullet points and bold subheads – Break longer stories into “chunks” – Include multimedia elements • Polls • Slideshows • Audio/Video
  7. 7. “Chunking” & Story Structure • Screen-size “chunks” – Break up a longer story into “chunk” sections so that it is easier to read – This can be read in a non- linear fashion – It is also easier for mobile readers
  8. 8. Story Shells • In online reporting, you can use a story shell structure to establish a top level that contains all the “chunked” various related elements of the reporting – Links to related sites/resources – Interactive timelines – Text of your reporting – Slideshow of images
  9. 9. Linking • There are differing philosophies on whether to include links in your story – It helps readers navigate to more resources related to your reporting – It also draws people away from your site (and your ad revenue)
  10. 10. Linking • Use only quality links • Don’t overdo it • Be aware of the integrity of the site that you are linking to – Does it contain spyware or NSFW content? – Does it contain illegal content?
  11. 11. SEO &The Power of the Headline • The headline is more critical than ever – Can help determine how/if your story gets indexed on keyword searches – It often serves as a “tease” to convince the reader to click on the link to get the full story – Real problem with “clickbait” that serves as a bait- and-switch from promised content to what is actually in the story
  12. 12. Social Media & News • Social media is critical for discovery and distribution of your reporting • It can also be used to help research topics and to round up sources
  13. 13. “Widgets” & Add-Ons • There are multiple services that you can use to get embeddable widgets and add- ons for your reporting – Google Media Tools – Facebook Media Tools – Twitter Resources for Media
  14. 14. Interactive Graphics • Many sites are using interactive graphics to tell a key part of the story • See several award-winning examples at the Society for News Design Web site
  15. 15. Photo Galleries & Slideshows • Many articles are supplemented by embedded photo galleries and slideshows • There are many software options that can be used including – SoundSlides – Slideshare
  16. 16. Photo Galleries & Slideshows • Two examples from The Record – Johnny Cash memorial – Gastric bypass surgery
  17. 17. Cutline Captions • Cutlines are the captions under a photo • Used to let readers know what the story is about and why the photo is significant • Should include: – Who is in the photo – What the people are doing – When, where and why the photo was taken – How the photo was taken (optional) Gene Beley, left, strides behind Johnny Cash as they cross the yard at Folsom Prison.
  18. 18. Mobile Storytelling & More • Ephemeral storytelling – Snapchat • Live video streaming/sharing – Periphone/Meerkat • Virtual reality – Oculus/Vive

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