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Sparkschamberretreat

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Presentation given to the Sparks Chamber of Commerce Annual Retreat, January 14, 2010

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Sparkschamberretreat

  1. 1. We Love Sparks<br />www.bretlsimmons.com<br />
  2. 2. Excellence is a form of deviance<br />DO things your peers are not willing to do<br />
  3. 3.
  4. 4. Brand<br />The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer<br />(Seth Godin)<br />
  5. 5. How do you get attention?<br />Buy - advertising<br />Beg - PR<br />Bug - sales<br />Build - social media<br />David Meerman Scott<br />
  6. 6. Consistently Contribute Value<br />
  7. 7. ContentConversation<br />
  8. 8. What is my brand?<br />http://www.bretlsimmons.com/2010-01/i-am-responsible-for-adhering-to-the-highest-values-that-i-can-envision/<br />
  9. 9. New business card<br />www.namecheap.com <br />
  10. 10. What does Google say about Sparks?<br />http://www.google.com/<br />
  11. 11. Recommendation<br />www.welovesparks.com<br />Create authentic content and conversation<br />Business owners, civic leaders, educators, citizens<br />Blogs, Twitter, Facebook<br />Hub and spoke<br />Enable participants<br />Keep your finger on the pulse<br />
  12. 12. Questions?http://www.slideshare.net/BretLSimmons<br />

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