Inbound marketing RE/MAX Reno

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Inbound marketing RE/MAX Reno

  1. 1. Inbound Marketing Bret L. Simmons, Ph.D. RE/MAX Realty Affiliates May 30, 2012
  2. 2. Today’s Presentationwww.slideshare.net/BretLSimmons
  3. 3. Main Points Today1. Inbound marketing and personal branding are huge opportunities2. Being searchable and shareable is good for your business3. Proper operating principles are the key to success
  4. 4. •Disclaimers•My background
  5. 5. Let me ask you• Website• Facebook (business/personal)• LinkedIn• Twitter• Blog• Pinterest
  6. 6. Let me ask you• Search or social strategy?• Results
  7. 7. Let me ask youWhy are you waiting?
  8. 8. Let me ask youHow do you sell real estate?
  9. 9. Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
  10. 10. Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
  11. 11. Brand Value1.Who are you?2.Who do you want to help?3.How do you want to help them?
  12. 12. Why You?Why Now?
  13. 13. New business card www.namecheap.com
  14. 14. New business card1. Associate your name and face with your value2. Create content and connections that will get you indexed and ranked for your name and value
  15. 15. Social MediaYou must be personal and conversant
  16. 16. Lead with valueWrap the personal around your value
  17. 17. HUB
  18. 18. Inbound MarketingExamplesTahoe Mountain SportsReno RealtyPhoenix Real Estate GuyCampo RenoThe Abbi AgencySurratt Law
  19. 19. More ExamplesAll of these are former studentsMy Time As MomProject SnowskateVicki’s Home Contracting HelpAtmosphere Dive ApparelKristin StithTiffany BrownCory’s Lawn ServiceTough Motivation
  20. 20. Questions?
  21. 21. Bret L. Simmons, Ph.D. www.bretlsimmons.comBret.simmons@gmail.com (775) 336-9576

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