August 11, 2010

1. Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.comRemarkably Social

2. Social Media Why you, why now Basic operating principles

3. http://smart.unr.edu/

4. What Is Your Goal?

5. Leadership

6. Influence

7. Value What you can do uniquely well to help others address opportunities or solve problems that matter to them.

8. Permission Conversational marketing success is only possible when your genuine participation - not motivated by marketing goals - earns your audience’s permission to share information that is. Jason Falls

9. Content Marketing Content: Creating information that meets your customers’ needs Marketing: distributing and promoting that information to a targeted group of people. Joe Pulizzi

10. Joe Pullizi

11. Inbound Marketing Change of mind Relational capacity Remarkable content Get found Halligan and Shah (2010)

13. Engagement Matrix: Tom Webster

14. Consistently contribute valuable content Engage people in conversation around that content Listen, respond, learn

15. http://smart.unr.edu/

16. Questions?

17. Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.comRemarkably Social