Carson Valley Chamber2011

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Carson Valley Chamber2011

  1. 1. Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.comSocial Business 2011<br />
  2. 2. Social Business<br />What, Why, How<br />Plus<br />
  3. 3. When?<br />
  4. 4. Now!<br />
  5. 5. What is Social Media for Business?<br />
  6. 6. SocialAllied with Friends<br />
  7. 7. MediaMeans of communicating<br />Scott McKain, 1/14/11<br />
  8. 8. Social Media for Business<br />Means of communicating with those friends with whom you are allied to continuously improve and grow your business <br />
  9. 9.
  10. 10. Communicating With Friends<br />Listen<br />Respond<br />Help<br />Share<br />Invite<br />Learn<br />Never<br />
  11. 11. Sell<br />
  12. 12. Why?<br />
  13. 13.
  14. 14. How?<br />
  15. 15. Sell<br />
  16. 16.
  17. 17. Permission<br />Conversational marketing success is only possible when your genuine participation - not motivated by marketing goals - earns your audience’s permission to share information (content) that is. <br />Jason Falls<br />
  18. 18.
  19. 19. Inbound Marketing<br />Change of mind <br />Relational capacity<br />Remarkable content<br />Get found<br />Halligan and Shah (2010)<br />
  20. 20.
  21. 21.
  22. 22. Content(helpful information)Conversation<br />Influence<br />
  23. 23. Social Business 2011WhatWhyHowWhen<br />
  24. 24. Questions?<br />
  25. 25. Bret L. Simmons, Ph.D.UNR College of Businesswww.bretlsimmons.comSocial Business 2011<br />

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