Personal Branding: WordCamp Reno 2013

2,906 views

Published on

Presentation for WordCamp Reno, April 27, 2013

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,906
On SlideShare
0
From Embeds
0
Number of Embeds
163
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Personal Branding: WordCamp Reno 2013

  1. 1. Personal BrandingWordCamp Reno 2013Bret L. Simmons, Ph.D.
  2. 2. BackgroundDisclaimers
  3. 3. Main Points Today1. Personal branding is a hugeopportunity and responsibility2. Being searchable and shareable isgood for your business3. Proper operating principles are thekey to success
  4. 4. You Just Wrote A Blog PostWhat is it you hope willhappen next?
  5. 5. We Want• Eyeballs• Comments• Shares (twitter, LI, FB, Pinterest)• Links• Action
  6. 6. We Want• Eyeballs• Comments• Shares (twitter, LI, FB, Pinterest)• Links• ActionHow do we get these things?
  7. 7. Relationships Are Key• Personal• Relevant• Reciprocal
  8. 8. Better To Be Curated• Personal Branding• Leadership
  9. 9. Personal BrandIf people don’t select you,spread the word aboutyou, or pay a premium foryour services, it’s becausethey don’t recognize yourvalue.(Seth Godin)
  10. 10. ValueWhat you can do uniquelywell to help othersaddress issues or solveproblems that matter tothem.
  11. 11. Personal Brand1.Who are you?2.Who do you want tohelp?3.How do you want to helpthem?
  12. 12. Why You?Why Now?
  13. 13. New business cardwww.bluehost.com
  14. 14. New business card1. Associate your name and facewith your value2. Create content andconnections that will get youindexed and ranked for yourname and value
  15. 15. Social MediaYou must be personal and conversant
  16. 16. Lead with valueWrap the personal around your value
  17. 17. Name, Picture, Purpose• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other (Pinterest)
  18. 18. Bret.simmons@gmail.combret@bretlsimmons.com
  19. 19. Google +
  20. 20. What most companies think1. When we get started, people willshow up2. Well, we gave it a couple months,and no one showed up, so let’s quitFalls & Decker, 2011
  21. 21. The Reality• It takes at least SIX MONTHSbefore you will start seeing anydemonstrable results and successfrom your blogFalls & Decker, 2011
  22. 22. The Fundamentals• Listen first• Be responsive• Be honest• Provide value• Sell lastFalls & Decker 2011
  23. 23. Remember• Social media marketing is about buildingrelationships, not receipts. The receiptswill come, but only if you invest the timeand attention it takes to buildrelationships with your customers. Thinklifetime value, not sale valueFalls & Decker, 2011, p. 180
  24. 24. Examples• Jessica Torres• Tiffany Brown• Kristin Stith• Tahoe Mountain Sports• Cory’s Lawn Service
  25. 25. Questions?
  26. 26. Bret L. Simmons, Ph.D.www.bretlsimmons.comBret.simmons@gmail.com(775) 336-9576

×