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Personal Branding: WordCamp Reno 2013
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Presentation for WordCamp Reno, April 27, 2013
Bret SimmonsFollow
Management Professor at University of Nevada, RenoAdvertisement
Personal Branding: WordCamp Reno 2013
- Personal Branding WordCamp Reno 2013 Bret L. Simmons, Ph.D.
- Background Disclaimers
- Main Points Today 1. Personal branding is a huge opportunity and responsibility 2. Being searchable and shareable is good for your business 3. Proper operating principles are the key to success
- You Just Wrote A Blog Post What is it you hope will happen next?
- We Want • Eyeballs • Comments • Shares (twitter, LI, FB, Pinterest) • Links • Action
- We Want • Eyeballs • Comments • Shares (twitter, LI, FB, Pinterest) • Links • Action How do we get these things?
- Relationships Are Key • Personal • Relevant • Reciprocal
- Better To Be Curated • Personal Branding • Leadership
- Personal Brand If people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
- Value What you can do uniquely well to help others address issues or solve problems that matter to them.
- Personal Brand 1.Who are you? 2.Who do you want to help? 3.How do you want to help them?
- Why You? Why Now?
- New business card www.bluehost.com
- New business card 1. Associate your name and face with your value 2. Create content and connections that will get you indexed and ranked for your name and value
- Social Media You must be personal and conversant
- Lead with value Wrap the personal around your value
- Name, Picture, Purpose • E-mail, Google Profile • Linkedin • Blog • Twitter • Facebook • Other (Pinterest)
- Bret.simmons@gmail.com bret@bretlsimmons.com
- Google +
- What most companies think 1. When we get started, people will show up 2. Well, we gave it a couple months, and no one showed up, so let’s quit Falls & Decker, 2011
- The Reality • It takes at least SIX MONTHS before you will start seeing any demonstrable results and success from your blog Falls & Decker, 2011
- The Fundamentals • Listen first • Be responsive • Be honest • Provide value • Sell last Falls & Decker 2011
- Remember • Social media marketing is about building relationships, not receipts. The receipts will come, but only if you invest the time and attention it takes to build relationships with your customers. Think lifetime value, not sale value Falls & Decker, 2011, p. 180
- Examples • Jessica Torres • Tiffany Brown • Kristin Stith • Tahoe Mountain Sports • Cory’s Lawn Service
- Questions?
- Bret L. Simmons, Ph.D. www.bretlsimmons.com Bret.simmons@gmail.com (775) 336-9576
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