Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Your Personal Brand




          2
DID YOU KNOW…

Coke-a-Cola has an estimated brand equity value of
over $67 billion, making it the number 1 brand in the
wo...
What we’ll talk about today

Why brand yourself?


How to brand yourself externally and internally


How to position yours...
Key Questions

What do you want out of your life?
Are you passionate about your profession?
Are you interested in increasi...
Why Brand Yourself?
 top reasons

Differentiate yourself from others
Position yourself clearly and uniquely in the minds o...
To Brand Yourself
 you need to indentify

Your audience(s)


What you do that is unique or better than anyone else


What ...
Establish Credibility


Publish articles
Seek opportunities to proof, edit and/or write books
Book outside speaking engage...
Establish Niche Involvement


Study, study, study


Comment on blogs


Comment on conferences/forums


Answer questions on...
Establish Visibility
Create profiles on social networks and directories


Make yourself available and easily accessible


...
Branding Yourself Inside Your
Company
 Become the “go-to” person with a specific skill or
 expertise
 Dress the part
 Find...
More Tips To Brand Yourself Online


 Produce your own podcasts
 Dedicate a video channel on sites like YouTube
 Conduct f...
Circular Equation




         13
Questions?




   Longnecker & Associates
  11011 Jones Road, Suite 200
      Houston, TX 77070
     Phone: 281.378.1350
 ...
Personal Branding
Upcoming SlideShare
Loading in …5
×

Personal Branding

1,632 views

Published on

This session will help you make the transition from a tactical HR practitioner to a strategic HR partner. By incorporating the lessons from this lecture, HR practitioners will be able to brand themselves in a way that grabs the attention of upper-level management and executives.

  • Be the first to comment

  • Be the first to like this

Personal Branding

  1. 1. Your Personal Brand 2
  2. 2. DID YOU KNOW… Coke-a-Cola has an estimated brand equity value of over $67 billion, making it the number 1 brand in the world? Not bad for a company that simply sells sugar and water in a can. *** However there is an actual brand value greater than that of coke-a-cola…You! 3
  3. 3. What we’ll talk about today Why brand yourself? How to brand yourself externally and internally How to position yourself to be a mentor/teacher in the future 4
  4. 4. Key Questions What do you want out of your life? Are you passionate about your profession? Are you interested in increasing your knowledge base and willing to take the time to position for tomorrow? ? 5
  5. 5. Why Brand Yourself? top reasons Differentiate yourself from others Position yourself clearly and uniquely in the minds of others Focus your message and mission Project credibility Develop loyalty Accelerate your ability to connect Make a difference in the lives of others 6
  6. 6. To Brand Yourself you need to indentify Your audience(s) What you do that is unique or better than anyone else What motivates you to do what you do How you can stand out from your peers 7
  7. 7. Establish Credibility Publish articles Seek opportunities to proof, edit and/or write books Book outside speaking engagements Create or contribute to blogs Become certified: CCP, CBP, GRP, CCC, PHR, etc. Do nothing illegal, immoral or unethical 8
  8. 8. Establish Niche Involvement Study, study, study Comment on blogs Comment on conferences/forums Answer questions on LinkedIn and other Q & A communities 9
  9. 9. Establish Visibility Create profiles on social networks and directories Make yourself available and easily accessible Attend HR conferences – get involved Look to serve on a board and manage HR Be conscious of your priorities Get involved in the community – help others 10
  10. 10. Branding Yourself Inside Your Company Become the “go-to” person with a specific skill or expertise Dress the part Find opportunities to write and/or speak inside the company Mentor new-comers Make your boss look like a superstar The power of third-party selling Know as much about your company as possible – not just HR 11
  11. 11. More Tips To Brand Yourself Online Produce your own podcasts Dedicate a video channel on sites like YouTube Conduct free webinars Post bios about yourself on Wikipedia, Knol, Squidoo, etc. 12
  12. 12. Circular Equation 13
  13. 13. Questions? Longnecker & Associates 11011 Jones Road, Suite 200 Houston, TX 77070 Phone: 281.378.1350 Fax: 281.374.0539 www.longnecker.com 14

×