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Strategies for Successful Content Marketing (part 1)

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In Part 1 of this webinar series on “Strategies for Successful Content Marketing” IMI’s Co-founder and CMO Brent Gleeson will do an overview of what content marketing is all about, why it is an important tool for brands and marketers in this ever changing digital landscape, and the statistics that support it. Panelists will include IMI’s VP of SEO and world renowned SEO expert, Benj Arriola, and IMI’s Social Media Director Carrie Peterson.

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Strategies for Successful Content Marketing (part 1)

  1. 1. Strategies for Successful Content Marketing (Part 1) November 6, 2013 Presenter: Brent Gleeson, Co-Founder & CMO Panelists: Benj Arriola, VP of SEO Carrie Peterson, Director of Social Media
  2. 2. Today’s Presenters Brent Gleeson Co-founder & CMO brent@internetmarketinginc.com @brentgleeson Expert Panelists Benj Arriola Strategies for Successful Content Marketing (Part 1) @iMarketingInc #ChatIMI Carrie Peterson brent@internetmarketinginc.com
  3. 3. About IMI • Full scale digital agency • 7 years track record • 70 People Onsite • Offices in San Diego, Vegas, NYC • 2012 & 2013 Inc. 500 • Award winning agency • Data-driven & ROI Focused • All team members Google Analytics certified Strategies for Successful Content Marketing (Part 1) @iMarketingInc #ChatIMI brent@internetmarketinginc.com
  4. 4. Agenda • • • • • About Content Marketing Content Types & Examples Vehicles for Distribution The Process Panel Discussion Strategies for Successful Content Marketing (Part 1) @iMarketingInc #ChatIMI brent@internetmarketinginc.com
  5. 5. All About Content Marketing – Our Definition What is Content Marketing? “Consistently creating valuable and relevant branded content for a specific audience that keeps them engaged through all stages of the buying cycle in order to build trust, foster deeper relationships, and generate more leads.” - IMI Strategies for Successful Content Marketing (Part 1) @iMarketingInc #ChatIMI brent@internetmarketinginc.com
  6. 6. All About Content Marketing – Buying Cycle Strategies for Successful Content Marketing (Part 1) @iMarketingInc #ChatIMI brent@internetmarketinginc.com
  7. 7. All About Content Marketing 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. (TMG Custom Media) Strategies for Successful Content Marketing (Part 1) @iMarketingInc #ChatIMI brent@internetmarketinginc.com
  8. 8. All About Content Marketing Blogs give websites 434% more indexed pages and 97% more indexed links. Content+ Strategies for Successful Content Marketing (Part 1) @iMarketingInc #ChatIMI brent@internetmarketinginc.com
  9. 9. All About Content Marketing Because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company. (Custom Content Council) Strategies for Successful Content Marketing (Part 1) @iMarketingInc #ChatIMI brent@internetmarketinginc.com
  10. 10. So What Kind of Content are We Talking About? Strategies for Successful Content Marketing (Part 1) @iMarketingInc #ChatIMI brent@internetmarketinginc.com
  11. 11. So What Kind of Content are We Talking About? Strategies for Successful Content Marketing (Part 1) @iMarketingInc #ChatIMI brent@internetmarketinginc.com
  12. 12. So What Kind of Content are We Talking About? THE RESULTS Strategies for Successful Content Marketing (Part 1) @iMarketingInc #ChatIMI brent@internetmarketinginc.com
  13. 13. Vehicles for Distribution Strategies for Successful Content Marketing (Part 1) @iMarketingInc #ChatIMI brent@internetmarketinginc.com
  14. 14. The Content Marketing Process Strategies for Successful Content Marketing (Part 1) @iMarketingInc #ChatIMI brent@internetmarketinginc.com
  15. 15. Panel Discussion I don't know very affects product if this We have people boring content and Tons of atheI best way to get shared was Whatdo I identifythere our a Google is but know which type How marketing, does it take to create, How long people to but we got belongs to the B2B space, content infographic will resonate does influential or video, pick up update called the Hummingbird,best this of content promote and reap howbenefits Iso marketing brandnot the do you of affect content? And work should zero salesdoes audience? us, the content marketing? We think we with my from it. Why for all ofdo out by them? got wethis? to the Hummingbird. are penalized of this? SEO? still doomed for reach all @Carriesavvy Strategies for Successful Content Marketing (Part 1) @iMarketingInc #ChatIMI @BenjArriola brent@internetmarketinginc.com
  16. 16. About Our eBook A quick look inside… • • • • • • • Content Marketing Defined Trends, Facts, & Stats Content as a Business Practice Execution Measurement Lead Nurturing 2014 Outlook Download NOW: http://www.internetmarketinginc.com/lp/guide-results-driven-marketing/ Strategies for Successful Content Marketing (Part 1) @iMarketingInc #ChatIMI brent@internetmarketinginc.com
  17. 17. THANK YOU! Contact Our Speakers Brent Gleeson Benj Arriola Carrie Peterson brent@internetmarketinginc.com @BrentGleeson benj@internetmarketinginc.com @BenjArriola carrie@internetmarketinginc.com @CarrieSavvy www.internetmarketinginc.com/blog Strategies for Successful Content Marketing (Part 1) @iMarketingInc #ChatIMI brent@internetmarketinginc.com

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