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Social Media Linkbait

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Social Media Linkbait... What it is, how you can create it, and what kinds really work.

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Social Media Linkbait

  1. 1. <ul><li>Social Media Linkbait </li></ul>
  2. 2. <ul><li>Social Media Linkbait </li></ul><ul><li>Get Links </li></ul><ul><li>Traffic </li></ul><ul><li>Visibility </li></ul>
  3. 3. <ul><li>Social Media Linkbait </li></ul><ul><li>Overview of Linkbait Categories </li></ul><ul><li>Crafting a Linkbait </li></ul>
  4. 4. <ul><ul><li>Top 10 (lists) </li></ul></ul><ul><ul><li>Mix It Up </li></ul></ul><ul><ul><li>Negative Lists </li></ul></ul><ul><ul><li>Must Impress </li></ul></ul>
  5. 5. <ul><li>Google results: </li></ul><ul><li>#2 for Band Names </li></ul><ul><li>#4 for Rock Bands </li></ul><ul><li>*estimated 2,000 daily searches on these terms </li></ul>
  6. 6. <ul><li>How-To Baits </li></ul><ul><ul><li>Be Helpful </li></ul></ul><ul><ul><li>Easy to Read </li></ul></ul><ul><ul><li>Visual </li></ul></ul>
  7. 7. <ul><li>Current Events </li></ul><ul><ul><li>Act Fast </li></ul></ul><ul><ul><li>Be Accurate </li></ul></ul><ul><ul><li>Research </li></ul></ul>
  8. 8. <ul><li>Offbeat or Extreme </li></ul><ul><ul><li>Very Successful </li></ul></ul><ul><ul><li>Clients Wary </li></ul></ul><ul><ul><li>Terms Of Service </li></ul></ul>Biggest Smallest L o n g e s t Amazing
  9. 9. <ul><li>Image / Video </li></ul><ul><ul><li>Use Within a Post </li></ul></ul><ul><ul><li>Be Unique </li></ul></ul>
  10. 10. <ul><ul><li>Research </li></ul></ul><ul><ul><li>Title & Description </li></ul></ul><ul><ul><li>Interact and Share </li></ul></ul>Crafting a Social Linkbait
  11. 11. <ul><li>Research </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Search Engines </li></ul><ul><li>Communities </li></ul>
  12. 12. <ul><li>Title & Description </li></ul><ul><li>Simple, Strong, Focused </li></ul><ul><li>Point </li></ul><ul><li>Capitalize </li></ul><ul><li>Use Numeric #s </li></ul>
  13. 13. <ul><li>Interact & Share </li></ul><ul><li>Comment </li></ul><ul><li>Networks & Friends </li></ul>
  14. 14. <ul><ul><li>Relate to Community </li></ul></ul><ul><ul><li>Check What Worked Before </li></ul></ul><ul><ul><li>Offer a Summary </li></ul></ul><ul><ul><li>Use Images </li></ul></ul><ul><ul><li>Be Link Worthy </li></ul></ul><ul><ul><li>NO Spelling Errors, Jargon Mistakes, or Bad Information. </li></ul></ul><ul><ul><li>Limit Ads </li></ul></ul><ul><ul><li>Submit at the Right Time </li></ul></ul><ul><ul><li>Don’t Dupe? </li></ul></ul><ul><ul><li>Digg Effect </li></ul></ul>Social Media Tips
  15. 16. <ul><li>*8,196 Inbound Links </li></ul><ul><li>gizmodo.com - PR8 </li></ul><ul><li>rojo.com - PR8 </li></ul><ul><li>theinquirer.net - PR7 </li></ul><ul><li>collegehumor.com - PR7 </li></ul><ul><li>woot.com - PR7 </li></ul><ul><li>clicked.msnbc.msn.com - PR7 </li></ul><ul><li>dailyflog.tbs.com - PR6 </li></ul><ul><li>zv-magazine.be - PR6 </li></ul><ul><li>blog.sina.com.cn - PR6 </li></ul><ul><li>plusmo.com - PR6 </li></ul><ul><li>20minutos.es - PR6 </li></ul><ul><li>dealbreaker.com - PR6 </li></ul>
  16. 17. <ul><li>Be Social… </li></ul>
  17. 18. <ul><ul><li>Want These Slides… </li></ul></ul><ul><ul><li>Brent Csutoras </li></ul></ul><ul><ul><li>415 683. 7636 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>http://www.brentcsutoras.com </li></ul></ul><ul><ul><li>@brentcsutoras </li></ul></ul>

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