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Pinterest Automation - SMX West 2013

Pinterest is a social media site for collecting and sharing images. It grew rapidly, becoming the 3rd most popular social network by 2012. This document provides tips for using Pinterest effectively, including integrating it with Facebook, gaining followers through active pinning and board building, and using tools like NinjaPinner and Pingraphy to schedule pins and analyze metrics. Regular activity is advised to engage followers and teach Pinterest about the account.

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What is                               ?
Pinterest is a social tool used for collecting and organizing things you love.




                                                                    www.kairaymedia.com
Why You Should Care?
• Fastest individual site to ever hit
  10,000,000 Monthly UVs – Jan 2012
  (ComScore)

• Third most-popular social network
  based on Traffic – March 2012
  (Experian)

• Over 1000% YoY Growth – Dec 2012
  (Neilsen)

• Pinterest revenue per click higher than
  Facebooks – June 2012 (Convertro)




                                            www.kairaymedia.com
Pinterest’s Voting System
• Only direct votes count
• Repins become unique pins
• Facebook, Twitter, and social
  sharing = important




                                          www.kairaymedia.com
Facebook Integration
• Pinterest App
       • Points to actual Pin
       • Link Update
       • Real Time
       • For profiles (not pages)




                                         www.kairaymedia.com
Facebook Integration
• Pinvolve
      • Cleaner image updates instead of link
      • Imports full size images
      • Checks for new Pins every 5 minutes
           • Combines to album if more than 1
      • For pages, not profiles




                         http://www.pinvolve.co   www.kairaymedia.com

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Pinterest Automation - SMX West 2013

  • 2. What is ? Pinterest is a social tool used for collecting and organizing things you love. www.kairaymedia.com
  • 3. Why You Should Care? • Fastest individual site to ever hit 10,000,000 Monthly UVs – Jan 2012 (ComScore) • Third most-popular social network based on Traffic – March 2012 (Experian) • Over 1000% YoY Growth – Dec 2012 (Neilsen) • Pinterest revenue per click higher than Facebooks – June 2012 (Convertro) www.kairaymedia.com
  • 4. Pinterest’s Voting System • Only direct votes count • Repins become unique pins • Facebook, Twitter, and social sharing = important www.kairaymedia.com
  • 5. Facebook Integration • Pinterest App • Points to actual Pin • Link Update • Real Time • For profiles (not pages) www.kairaymedia.com
  • 6. Facebook Integration • Pinvolve • Cleaner image updates instead of link • Imports full size images • Checks for new Pins every 5 minutes • Combines to album if more than 1 • For pages, not profiles http://www.pinvolve.co www.kairaymedia.com
  • 7. Facebook Integration • Pinvolve • Installs Pinterest tab on fanpage • Links to Pinterest tab rather than Pin • Can lead to more Pins http://www.pinvolve.co www.kairaymedia.com
  • 8. Getting Followers • Followers see your pins • Implies quality • Leads to more followers www.kairaymedia.com
  • 9. Getting Followers • NinjaPinner • Gather username IDs • /source/domain.com/ • /popular/ • /all/?category= • /user/followers • /search/pins/?q= • /search/boards/?q= • Click to gather www.kairaymedia.com
  • 10. Getting Followers • NinjaPinner • Filter gathered users • Followers / Following counts • Active less then __ days ago • Start following • 200 to 300 • Skip people previously followed www.kairaymedia.com
  • 11. Getting Rid of Followers • NinjaPinner • Unfollow users • Keep ratio looking good • Only users not following you • Exclude recently followed • 250 x 5 = 1250 www.kairaymedia.com
  • 12. Building Boards • More targeted audience • Collaboration www.kairaymedia.com
  • 13. Building Boards • NinjaPinner • Gather username IDs • /search/boards/?q= • Moderate and remove spammers • Change Board at anytime www.kairaymedia.com
  • 14. Regular Activity • Good signals to Pinterest • Retains followers • Keeps Boards active • Teaches you more www.kairaymedia.com
  • 15. Regular Activity • Pingraphy • Bookmarklet www.kairaymedia.com
  • 16. Regular Activity • Pingraphy • Bookmarklet www.kairaymedia.com
  • 17. Regular Activity • Pingraphy • Easy upload function • Desktop, Facebook, Flickr, Picasa • Schedule WAY out • Tracking • User stats • Top 10 Pins • Board stats www.kairaymedia.com
  • 18. Extra Tips • Add alternate accounts to important boards • Set up URL source bookmarks to promote what others pin • Use unique tags in description to make your own results page link • Weekends and Evenings • Google Analytics (referrer = Pinterest / Google Images * Landing Page) • Image posts www.kairaymedia.com
  • 19. Don’t Spam… Please! www.kairaymedia.com
  • 20. Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutora s Gplus.to/kairay www.kairaymedia.com Gplus.to/brent @kairaymedia @brentcsutoras www.kairaymedia.com