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Marketing in an Altered Reality World


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Virtual Reality and Augmented Reality have started to really dominate the discussion when we talk about how the internet will be used and presented to us in the near to distant future. Companies like Google, Apple, Facebook, Microsoft, HTC, and more, are dedicating an enormous amount of time and money into the future of Altered Realities. This presentation will detail not only the technology available today and coming tomorrow, but also provide examples of how companies are taking advantage of marketing through both VR & AR.

Published in: Marketing
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Marketing in an Altered Reality World

  1. 1. @brentcsutoras
  2. 2. @brentcsutoras#SEJThinktank Aqua Gauntlet (2000)
  3. 3. @brentcsutoras#SEJThinktank
  4. 4. @brentcsutoras#SEJThinktank Your New Eye: Tokyo Underground App ?t=1m35s
  5. 5. @brentcsutoras#SEJThinktank Cardboard VR
  6. 6. InMind VR @brentcsutoras#SEJThinktank
  7. 7. @brentcsutoras#SEJThinktank Altered Reality is.. Immersive – Users are less distracted Impactful – Richer emotion generating experiences Memorable – We remember more visually and when locations are involved. Unique – People are excited by the early technology Useful – The experience tends to provide more value
  8. 8. @brentcsutoras#SEJThinktank Altered Reality Industry is Growing Fast “..with revenues from virtual reality products (both hardware and software) projected to increase from 90 million U.S. dollars in 2014 to 5.2 billion U.S. dollars in 2018. The number of active VR users is forecast to reach 171 million by 2018. According to recent forecasts, revenue from virtual reality head-mounted displays is expected to grow from 685 million U.S. dollars in 2015 to 3.89 billion U.S. dollars in 2018.” ~ Statista
  9. 9. @brentcsutoras#SEJThinktank Altered Reality Industry is Growing Fast Digi-Capital believes that mobile AR could become the primary driver of a $108 billion VR/AR market by 2021, with AR taking the lion’s share of $83 billion and VR $25 billion.
  10. 10. @brentcsutoras#SEJThinktank Augmented Reality VS Virtual Reality summarizes this nicely, stating that “Virtual Reality offers a digital recreation of a real life setting, while augmented reality delivers virtual elements as an overlay to the real world.”
  11. 11. @brentcsutoras#SEJThinktank
  12. 12. @brentcsutoras#SEJThinktank Altered Reality Technologies • Google Glass • Magic Leap • Oculus Rift • PS4 VR • HTC Hive • HoloLens • Cell Phone / Tablets
  13. 13. @brentcsutoras#SEJThinktank How To Use Altered Reality in Marketing
  14. 14. @brentcsutoras#SEJThinktank Altered Reality Technologies • Facebook / YouTube Supported • 360 Cameras are relatively cheap • Interesting Without VR
  15. 15. @brentcsutoras#SEJThinktank
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  20. 20. @brentcsutoras#SEJThinktank
  21. 21. @brentcsutoras#SEJThinktank Your Own Google Cardboard
  22. 22. @brentcsutoras#SEJThinktank Augmented Reality Apps
  23. 23. @brentcsutoras#SEJThinktank
  24. 24. @brentcsutoras#SEJThinktank
  25. 25. @brentcsutoras#SEJThinktank
  26. 26. amazon/id474664425?mt=8 @brentcsutoras#SEJThinktank
  27. 27. @brentcsutoras#SEJThinktank Thinking About Tomorrow
  28. 28. @brentcsutoras#SEJThinktank Resources