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Hardcore Social Tactics - SMX Advanced 2012

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Social Tactics
Content Marketing still works…




                             www.kairaymedia.com
Content Marketing still works…
                                 Links From:




15,000,000 to 20,000,000 Views




                                               www.kairaymedia.com
Content Marketing still works…
                 •   80,000 Visits from StumbleUpon
                 •   170 Pins on Pinterest
                 •   Good traction on Facebook, Twitter,
                     Linkedin, and Google+




                                     •   30,000 Visits from
                                         StumbleUpon
                                     •   220 Pins on
                                         Pinterest
                                     •   Good traction on
                                         Facebook, Twitter,
                                         Linkedin, and
                                         Google+



                                            www.kairaymedia.com
Content Marketing still works…
                       •   Good traction on
                           Facebook, Twitter,
                           Pinterest and Google+
                       •   Over 600 comments on
                           Topix.com




                                    www.kairaymedia.com
Tip 1 – Be Prepared to Succeed




           •   Band-Aid vs Business Plan
           •   Dedicated Person, Team, or Contractor
           •   Understanding of Targeted Social Communities
           •   Established Accounts and Network
           •   Plan for What Happens After Success
           •   Never Know What Will Succeed or Fail!

                                            www.kairaymedia.com

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Hardcore Social Tactics - SMX Advanced 2012

  • 2. Content Marketing still works… www.kairaymedia.com
  • 3. Content Marketing still works… Links From: 15,000,000 to 20,000,000 Views www.kairaymedia.com
  • 4. Content Marketing still works… • 80,000 Visits from StumbleUpon • 170 Pins on Pinterest • Good traction on Facebook, Twitter, Linkedin, and Google+ • 30,000 Visits from StumbleUpon • 220 Pins on Pinterest • Good traction on Facebook, Twitter, Linkedin, and Google+ www.kairaymedia.com
  • 5. Content Marketing still works… • Good traction on Facebook, Twitter, Pinterest and Google+ • Over 600 comments on Topix.com www.kairaymedia.com
  • 6. Tip 1 – Be Prepared to Succeed • Band-Aid vs Business Plan • Dedicated Person, Team, or Contractor • Understanding of Targeted Social Communities • Established Accounts and Network • Plan for What Happens After Success • Never Know What Will Succeed or Fail! www.kairaymedia.com
  • 7. Tip 2 – Monitor Your Site in Social www.kairaymedia.com
  • 8. Tip 2 – Monitor Your Site in Social www.kairaymedia.com
  • 9. Tip 3 – Reddit… For Realz www.kairaymedia.com
  • 10. Tip 3 – Reddit… For Realz • Don’t Worry About Accounts • Silent Bans and Filters • New to Reddit • New to SubReddit • Account Filtered • Domain Filtered • Manual Approval • Checks (While Logged Out) • View Profile for Page Not found • Check New Section *Logged in but not on main page www.kairaymedia.com
  • 11. Tip 3 – Reddit… For Realz • Understand Where to Submit • Redditlist.com • Biggest not always best • Know the SubReddit Rules • TIL has to be two months old • BestOf is only for Reddit links • NSFW needs to be nude • World News excludes US • Participate Where It Is Active • Entertainment • Show in top 10 on submission www.kairaymedia.com
  • 12. Tip 4 – Pinteresting • Focus on your network • Pinterest cares about the ACCOUNT • #tags for search • Weekends and Evenings Ross Weale @wealer www.kairaymedia.com
  • 13. Tip 5 – Success with StumbleUpon • Network Tree / Popular Algorythm • Build network appropriately • Share with network strategically to get positive votes • Stay Very Active • Show up on /content/ • Choose Categories & Tags strategically • Run StumbleUpon ad campaign • Help whitelist your domain • Identify related tags • Learn subscriber numbers • Choose real StumbleUpon interests for tags www.kairaymedia.com
  • 14. Tip 5 – What I am Not Saying www.kairaymedia.com
  • 15. Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutora s Gplus.to/kairay www.kairaymedia.com Gplus.to/brent @kairaymedia @brentcsutoras www.kairaymedia.com