SlideShare a Scribd company logo

Making Content Curation Work for You at SMX Advanced 2013

Content Curation is fast becoming a reality for most companies and websites, but there is more than just re-publishing or re-purposing other peoples content. This presentation details how you can create better content than the source you curated it from, so you become the preferred source that people link to, reference, and share publicly.

1 of 18
Download to read offline
www.kairaymedia.com
www.kairaymedia.com
1) Content Curation is the act of discovering, gathering, and presenting digital
content that surrounds specific subject matter.
2) Content Curation is the gathering, organizing and online presentation of content
related to a particular theme or topic. As a rule, a content curation site
reproduces some of the original content and links to the full entry. Some
content curation sites also provide original content, interpretation and commentary.
Collecting vs Re-Creating
What is Content Curation?
www.kairaymedia.com
• The bare minimum
• Lazy
The Problems with Content Curation?
www.kairaymedia.com
• Become your mechanism for research and ideation
• Stand out, even when not completely unique
• Become the preferred source
Best part is…
• It’s not that hard
• Just take it serious
And remember…
• In marketing, you never want to blend in
• Be Unique & Better Than The Source!
Content Curation Needs to...
www.kairaymedia.com
Finding Content to Curate
www.kairaymedia.com
• Improved version of the original
• Argumentative or Controversial (Opinion)
• Lists
• How-To / Guides
• Images / Memes
• Make a story or event into an image or comic
• Timeline
• Comparison
• Offbeat or Extreme
• Video
Types of Content

Recommended

Ingiroperinegozi 111201162030-phpapp02
Ingiroperinegozi 111201162030-phpapp02Ingiroperinegozi 111201162030-phpapp02
Ingiroperinegozi 111201162030-phpapp02Maruzells zells
 
54473027 grammatica-articoli-nomi-numeri-aggettivi
54473027 grammatica-articoli-nomi-numeri-aggettivi54473027 grammatica-articoli-nomi-numeri-aggettivi
54473027 grammatica-articoli-nomi-numeri-aggettiviMaruzells zells
 
Grammatica italiana. esercizi
Grammatica italiana.  eserciziGrammatica italiana.  esercizi
Grammatica italiana. eserciziMaruzells zells
 
Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)Brent Csutoras
 
Getting Started with Influencer Marketing - Pubcon 2019
Getting Started with Influencer Marketing - Pubcon 2019Getting Started with Influencer Marketing - Pubcon 2019
Getting Started with Influencer Marketing - Pubcon 2019Brent Csutoras
 

More Related Content

More from Brent Csutoras

Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared OfLeveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared OfBrent Csutoras
 
Getting Started with Influencer Marketing
Getting Started with Influencer MarketingGetting Started with Influencer Marketing
Getting Started with Influencer MarketingBrent Csutoras
 
State of Search Marketing - 2019
State of Search Marketing - 2019State of Search Marketing - 2019
State of Search Marketing - 2019Brent Csutoras
 
Why You Should Care About Reddit (UPDATED)
Why You Should Care About Reddit (UPDATED)Why You Should Care About Reddit (UPDATED)
Why You Should Care About Reddit (UPDATED)Brent Csutoras
 
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfUnderstanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
 
How to Submit Your Content to Reddit
How to Submit Your Content to RedditHow to Submit Your Content to Reddit
How to Submit Your Content to RedditBrent Csutoras
 
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015Brent Csutoras
 
Long Term Success with Reddit - Pubcon 2015
Long Term Success with Reddit - Pubcon 2015Long Term Success with Reddit - Pubcon 2015
Long Term Success with Reddit - Pubcon 2015Brent Csutoras
 
Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015
Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015
Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015Brent Csutoras
 
Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?Brent Csutoras
 
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...Brent Csutoras
 
Having Long Term Success with Reddit - State of Search 2014
Having Long Term Success with Reddit - State of Search 2014Having Long Term Success with Reddit - State of Search 2014
Having Long Term Success with Reddit - State of Search 2014Brent Csutoras
 
eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014
eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014
eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014Brent Csutoras
 
Creating Blockbuster Content (SMX Advanced 2014)
Creating Blockbuster Content (SMX Advanced 2014)Creating Blockbuster Content (SMX Advanced 2014)
Creating Blockbuster Content (SMX Advanced 2014)Brent Csutoras
 
Lead Generation from Social Media by Brent Csutoras - SFIMA 2014
Lead Generation from Social Media by Brent Csutoras - SFIMA 2014Lead Generation from Social Media by Brent Csutoras - SFIMA 2014
Lead Generation from Social Media by Brent Csutoras - SFIMA 2014Brent Csutoras
 
What's Snoo with Reddit - State of Search 2013
What's Snoo with Reddit - State of Search 2013What's Snoo with Reddit - State of Search 2013
What's Snoo with Reddit - State of Search 2013Brent Csutoras
 
Social Integration is Brain Surgery. Not a Bandaid!
Social Integration is Brain Surgery. Not a Bandaid!Social Integration is Brain Surgery. Not a Bandaid!
Social Integration is Brain Surgery. Not a Bandaid!Brent Csutoras
 
Social Media Success, in an Hour a Day
Social Media Success, in an Hour a DaySocial Media Success, in an Hour a Day
Social Media Success, in an Hour a DayBrent Csutoras
 
Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013Brent Csutoras
 
Pinterest Automation - SMX West 2013
Pinterest Automation - SMX West 2013Pinterest Automation - SMX West 2013
Pinterest Automation - SMX West 2013Brent Csutoras
 

More from Brent Csutoras (20)

Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared OfLeveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
 
Getting Started with Influencer Marketing
Getting Started with Influencer MarketingGetting Started with Influencer Marketing
Getting Started with Influencer Marketing
 
State of Search Marketing - 2019
State of Search Marketing - 2019State of Search Marketing - 2019
State of Search Marketing - 2019
 
Why You Should Care About Reddit (UPDATED)
Why You Should Care About Reddit (UPDATED)Why You Should Care About Reddit (UPDATED)
Why You Should Care About Reddit (UPDATED)
 
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfUnderstanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
 
How to Submit Your Content to Reddit
How to Submit Your Content to RedditHow to Submit Your Content to Reddit
How to Submit Your Content to Reddit
 
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
Reddit Ads: Succeeding Where So Many Have Failed - State of Search 2015
 
Long Term Success with Reddit - Pubcon 2015
Long Term Success with Reddit - Pubcon 2015Long Term Success with Reddit - Pubcon 2015
Long Term Success with Reddit - Pubcon 2015
 
Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015
Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015
Social Hacks: Time Savers To Fuel Your Marketing Success at SEMPDX 2015
 
Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?
 
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...
 
Having Long Term Success with Reddit - State of Search 2014
Having Long Term Success with Reddit - State of Search 2014Having Long Term Success with Reddit - State of Search 2014
Having Long Term Success with Reddit - State of Search 2014
 
eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014
eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014
eCommerce Success with Tumblr, Pinterest, and Reddit - Pubcon 2014
 
Creating Blockbuster Content (SMX Advanced 2014)
Creating Blockbuster Content (SMX Advanced 2014)Creating Blockbuster Content (SMX Advanced 2014)
Creating Blockbuster Content (SMX Advanced 2014)
 
Lead Generation from Social Media by Brent Csutoras - SFIMA 2014
Lead Generation from Social Media by Brent Csutoras - SFIMA 2014Lead Generation from Social Media by Brent Csutoras - SFIMA 2014
Lead Generation from Social Media by Brent Csutoras - SFIMA 2014
 
What's Snoo with Reddit - State of Search 2013
What's Snoo with Reddit - State of Search 2013What's Snoo with Reddit - State of Search 2013
What's Snoo with Reddit - State of Search 2013
 
Social Integration is Brain Surgery. Not a Bandaid!
Social Integration is Brain Surgery. Not a Bandaid!Social Integration is Brain Surgery. Not a Bandaid!
Social Integration is Brain Surgery. Not a Bandaid!
 
Social Media Success, in an Hour a Day
Social Media Success, in an Hour a DaySocial Media Success, in an Hour a Day
Social Media Success, in an Hour a Day
 
Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013
 
Pinterest Automation - SMX West 2013
Pinterest Automation - SMX West 2013Pinterest Automation - SMX West 2013
Pinterest Automation - SMX West 2013
 

Recently uploaded

DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023Dropbox
 
Cracking The Corporate Politics Code.pptx
Cracking The Corporate Politics Code.pptxCracking The Corporate Politics Code.pptx
Cracking The Corporate Politics Code.pptxWorkforce Group
 
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...indhumathi546580
 
Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024Neil Kimberley
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdfBloomerang
 
Trending Topics for events Presentation.pdf
Trending Topics for events Presentation.pdfTrending Topics for events Presentation.pdf
Trending Topics for events Presentation.pdfgaju619
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Business brief document explanation forward
Business brief document explanation forwardBusiness brief document explanation forward
Business brief document explanation forwardCJHaight
 
How to Get Around Sales Objection | The SMART Sales Systems
How to Get Around Sales Objection | The SMART Sales SystemsHow to Get Around Sales Objection | The SMART Sales Systems
How to Get Around Sales Objection | The SMART Sales SystemsSalesScripter
 
HPM Panther (Captan 50% WP) Presentation
HPM Panther (Captan 50% WP) PresentationHPM Panther (Captan 50% WP) Presentation
HPM Panther (Captan 50% WP) PresentationHpm India
 
The Coca-Cola Company Presentation at CAGNY 2024.pdf
The Coca-Cola Company Presentation at  CAGNY 2024.pdfThe Coca-Cola Company Presentation at  CAGNY 2024.pdf
The Coca-Cola Company Presentation at CAGNY 2024.pdfNeil Kimberley
 
Hershey Presentation at 2024 CAGY Conference
Hershey Presentation at 2024 CAGY ConferenceHershey Presentation at 2024 CAGY Conference
Hershey Presentation at 2024 CAGY ConferenceNeil Kimberley
 
Trumps Racist problem, White Nationalist.pdf
Trumps Racist problem, White Nationalist.pdfTrumps Racist problem, White Nationalist.pdf
Trumps Racist problem, White Nationalist.pdfSourav Sikder
 
HPM Hindustan M-45 (Fungicides) Presentation
HPM Hindustan M-45 (Fungicides) PresentationHPM Hindustan M-45 (Fungicides) Presentation
HPM Hindustan M-45 (Fungicides) PresentationHpm India
 
Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxPrecious Mvulane CA (SA),RA
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
The Story of Pharis Aboobacker.pptx
The Story of Pharis Aboobacker.pptxThe Story of Pharis Aboobacker.pptx
The Story of Pharis Aboobacker.pptxBhargavi M
 
NCN NETWORK power point bisnis masa.pptx
NCN NETWORK power point bisnis masa.pptxNCN NETWORK power point bisnis masa.pptx
NCN NETWORK power point bisnis masa.pptxCinoGaming1
 

Recently uploaded (20)

DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023DBX Investor Presentation - Q4 and FY 2023
DBX Investor Presentation - Q4 and FY 2023
 
Cracking The Corporate Politics Code.pptx
Cracking The Corporate Politics Code.pptxCracking The Corporate Politics Code.pptx
Cracking The Corporate Politics Code.pptx
 
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
 
Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024
 
02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf02.20 Webinar - Online Giving Trends.pdf
02.20 Webinar - Online Giving Trends.pdf
 
Trending Topics for events Presentation.pdf
Trending Topics for events Presentation.pdfTrending Topics for events Presentation.pdf
Trending Topics for events Presentation.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Business brief document explanation forward
Business brief document explanation forwardBusiness brief document explanation forward
Business brief document explanation forward
 
How to Get Around Sales Objection | The SMART Sales Systems
How to Get Around Sales Objection | The SMART Sales SystemsHow to Get Around Sales Objection | The SMART Sales Systems
How to Get Around Sales Objection | The SMART Sales Systems
 
HPM Panther (Captan 50% WP) Presentation
HPM Panther (Captan 50% WP) PresentationHPM Panther (Captan 50% WP) Presentation
HPM Panther (Captan 50% WP) Presentation
 
The Coca-Cola Company Presentation at CAGNY 2024.pdf
The Coca-Cola Company Presentation at  CAGNY 2024.pdfThe Coca-Cola Company Presentation at  CAGNY 2024.pdf
The Coca-Cola Company Presentation at CAGNY 2024.pdf
 
Hershey Presentation at 2024 CAGY Conference
Hershey Presentation at 2024 CAGY ConferenceHershey Presentation at 2024 CAGY Conference
Hershey Presentation at 2024 CAGY Conference
 
Trumps Racist problem, White Nationalist.pdf
Trumps Racist problem, White Nationalist.pdfTrumps Racist problem, White Nationalist.pdf
Trumps Racist problem, White Nationalist.pdf
 
5 Dr. Natalie Petouhoff_AI + Empathy.pdf
5 Dr. Natalie Petouhoff_AI + Empathy.pdf5 Dr. Natalie Petouhoff_AI + Empathy.pdf
5 Dr. Natalie Petouhoff_AI + Empathy.pdf
 
HPM Hindustan M-45 (Fungicides) Presentation
HPM Hindustan M-45 (Fungicides) PresentationHPM Hindustan M-45 (Fungicides) Presentation
HPM Hindustan M-45 (Fungicides) Presentation
 
Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docx
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Martez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdf
Martez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdfMartez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdf
Martez Knox - How AI is Redefining the Cannabis Industry (Final) (2).pdf
 
The Story of Pharis Aboobacker.pptx
The Story of Pharis Aboobacker.pptxThe Story of Pharis Aboobacker.pptx
The Story of Pharis Aboobacker.pptx
 
NCN NETWORK power point bisnis masa.pptx
NCN NETWORK power point bisnis masa.pptxNCN NETWORK power point bisnis masa.pptx
NCN NETWORK power point bisnis masa.pptx
 

Making Content Curation Work for You at SMX Advanced 2013