Hippo CMS at OpenCo Amsterdam 2014

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This presentation is about the history of Hippo and includes the lessons learned.
Hippo started in 1999 as three university friends with a hunch that this “internet” thing would take off. We’ve grown since then, and taken part in and shaped a few IT milestones along the way.

As we turn 15, we’re proud to say we’re using cutting edge technology to help major clients reach their audiences on every channel, and keeping them ready for whatever channel comes next.

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Hippo CMS at OpenCo Amsterdam 2014

  1. 1. follow the Hippo trail 1 CreateDigitalMiracles follow the Hippo trail 1 Create Digital Miracles
  2. 2. follow the Hippo trail 2 CreateDigitalMiracles follow the Hippo trail 2 Create Digital Miracles Create Digital Miracles Hippo at OpenCo Twitter: @onehippo 15th of May, Amsterdam Tjeerd Brenninkmeijer, CMO
  3. 3. follow the Hippo trail 3 CreateDigitalMiracles follow the Hippo trail 3 Create Digital Miracles The Brief History of HippoFounded CASTA CMS 1 20 40 80 CMS 6 under Apache License Cocoon Committer Slide Committer 10 EUR 1 mio revenue 1st public tender 1st official partner 1st foreign partner 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Hippo Portal Hippo goes US CMS 7 Boston Office Canada Office CMS 7.8 Relevance REST Enterprise Edition 4partners 2013
  4. 4. follow the Hippo trail 4 CreateDigitalMiracles follow the Hippo trail 4 Create Digital Miracles A brief recap of Relevance
  5. 5. follow the Hippo trail 5 CreateDigitalMiracles follow the Hippo trail 5 Create Digital Miracles Journey based Targeting CUSTOMER JOURNEY Situation Anonymous Persona Engaged Stages of Customer Intimacy Accumulated Targeting Techniques History Known
  6. 6. follow the Hippo trail 6 CreateDigitalMiracles follow the Hippo trail 6 Create Digital Miracles The Dutch Police FROM 10 CMS TO ONE SOLUTION CROSS CHANNEL DIGITAL POLICE OFFICE Web, Mobile & Social From 400 web sites to ONE Mobile CMS for Officers on the go All in only 8 months
  7. 7. follow the Hippo trail 7 CreateDigitalMiracles follow the Hippo trail 7 Create Digital Miracles Some new customers
  8. 8. follow the Hippo trail 8 CreateDigitalMiracles follow the Hippo trail 8 Create Digital Miracles 2001
  9. 9. follow the Hippo trail 9 CreateDigitalMiracles follow the Hippo trail 9 Create Digital Miracles Build a global leading software company from Amsterdam
  10. 10. follow the Hippo trail 10 CreateDigitalMiracles follow the Hippo trail 10 Create Digital Miracles
  11. 11. follow the Hippo trail 11 CreateDigitalMiracles follow the Hippo trail 11 Create Digital Miracles
  12. 12. follow the Hippo trail 12 CreateDigitalMiracles follow the Hippo trail 12 Create Digital Miracles
  13. 13. follow the Hippo trail 13 CreateDigitalMiracles follow the Hippo trail 13 Create Digital Miracles Sales & Marketing 35% 10% 30% 30% SalesTeamMarketingTeam Inbound Marketer Field Mktg Sales Rep Leads MQL (Assigned Leads) SQL (Opportunities) Pipeline Deals Free PR, SEM Social, Listbuy, Syndication, Events Nurturing, Papers, Webinars, Videos, Blogs, Downloads, Trial Sales Drips Sales Calls, Sales Emails, Sales Execution
  14. 14. follow the Hippo trail 14 CreateDigitalMiracles follow the Hippo trail 14 Create Digital Miracles Hippo Target Markets USA UK & Ireland BeNeLux DACHFrance
  15. 15. follow the Hippo trail 15 CreateDigitalMiracles follow the Hippo trail 15 Create Digital Miracles
  16. 16. follow the Hippo trail 16 CreateDigitalMiracles follow the Hippo trail 16 Create Digital Miracles
  17. 17. follow the Hippo trail 17 CreateDigitalMiracles follow the Hippo trail 17 Create Digital Miracles
  18. 18. follow the Hippo trail 18 CreateDigitalMiracles follow the Hippo trail 18 Create Digital Miracles
  19. 19. follow the Hippo trail 19 CreateDigitalMiracles follow the Hippo trail 19 Create Digital Miracles Technical Thought Leaders Ate Douma Hippo Magician who gets the big picture. Apache Jedi, contributing and mentoring dozens of projects like Apache Rave. Sets OASIS standards. Marijan Milicevic Java and JavaScript virtuoso and the guy everybody wants to have on their project. Apache Rave Committer . Jeroen Reijn Lead Architect for Hippo Professional Services. Gets things done. Apache Cocoon committer and JCR advocate. Woonsan Ko Incredible Java and Spring Guru. Committer to the Apache Jetspeed project. Can get anything to work. Ard Schrijvers Uber performance wizard. Main developer of Hippo Delivery Tier. Committer to Apache Cocoon and Apache Jackrabbit. Frank van Lankvelt Hippo’s Lead Developer. Keeps things as simple as possible and no simpler. Secretary of the OASIS WEMI group. Arjé Cahn CTO and technical brain behind Hippo CMS. Member of Apache Software Foundation. Unico Hommes Apache Member and Evangelist. Involved in Apache Open EJB and ISIS. Apache Meetup Organizer Bart van der Schans Mister 99,99% uptime Master of Infrastructure Committer to Apache Jackrabbit and Apache HTTPD
  20. 20. follow the Hippo trail 20 CreateDigitalMiracles follow the Hippo trail 20 Create Digital Miracles A brief recap of Relevance
  21. 21. follow the Hippo trail 21 CreateDigitalMiracles follow the Hippo trail 21 Create Digital Miracles
  22. 22. follow the Hippo trail 22 CreateDigitalMiracles follow the Hippo trail 22 Create Digital Miracles
  23. 23. follow the Hippo trail 23 CreateDigitalMiracles follow the Hippo trail 23 Create Digital Miracles Hippo in Numbers - 2013 x2Partners 155Certified Hippo Developers 27Partners Continuous Industry Recognition
  24. 24. follow the Hippo trail 24 CreateDigitalMiracles follow the Hippo trail 24 Create Digital Miracles Best employee - NRC 89Employees 19Nationalities
  25. 25. follow the Hippo trail 25 CreateDigitalMiracles follow the Hippo trail 25 Create Digital Miracles Question & Answers Thank you so much for your time. @oneHippo www.onehippo.com +31 (0)20 522 44 66 or +1 877 414 4776
  26. 26. follow the Hippo trail 26 CreateDigitalMiracles follow the Hippo trail 26 Create Digital Miracles We’re hiring!

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