Brendan Abbott
4 SlideShares
Personal Information
Organization / Workplace
Derby, United Kingdom United Kingdom
Occupation
Helping you understand your customers, improve direct marketing, build web traffic and footfall
Industry
Advertising / Marketing / PR
Website
http://www.experian.co.uk/marketingservices
About
My background is in Insight, analytics and loyalty earned within Financial Services and Retail. I help retailers use data to make better decisions. Knowledge areas include: Macro and micro analysis for new territories Consumer Insight and targeting Targeted digital advertising Cross channel marketing Store network optimisation Store catchment and drive time analysis Bespoke segmentation RFM modelling Attribution modelling Channel development Data cleansing
Contact Details
Tags
analytics big data marketing database data mining digital strategy customer relationship management digital media customer experience digital marketing technology linked data data retail
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