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Presentation to Business Swap on Social Media Marketing

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Presentation to Business Swap on Social Media Marketing

  1. 1. Social Media Marketing<br />
  2. 2. <ul><li>Define Social Media Marketing
  3. 3. Using Social Media in Business
  4. 4. Tricks to make Social Media Easy</li></li></ul><li>Who Am I?<br />Brendan James Byrne<br />Working online since 1998<br />Started building websites in 2003<br />Teaching online business building since 2007<br />
  5. 5. Receptive Technologies <br />7 Fulltime staff<br />120 active clients, mostly SME’s.<br />Online Marketing;<br />Planning<br />Web Design / Building<br />Increase Visitors (Social Media & SEO)<br />Increase Conversion <br />
  6. 6. Social Media Marketing<br />Outcome;<br />Create a simple plan to fill the hours you are willing to dedicate to social networking<br />
  7. 7. The Three Step Formula<br />1. Grow your tribe<br />2. Connect with your tribe<br />3. Sell to your tribe<br />
  8. 8. Using Social Media in Business<br />Outcomes;<br />UnderstandFacebook, Twitter and LinkedIn.<br />
  9. 9.  Using Social Media in Business<br />Where does your Tribe connect? Have your presence there!<br />www.facebook.comwww.twitter.comwww.linkedin.comwww.blogger.com<br />Find others;<br />http://en.wikipedia.org/wiki/List_of_social_networking_websites<br />
  10. 10. Using Social Media in Business<br />When You Are Starting Out, Imagine;<br />EVERYTHING YOU POST IS VISABLE TO EVERYONE<br /> not true – just an attitude.<br />
  11. 11. Facebook<br />www.facebook.com<br />10 Million Facebook users in Australia<br />53.6% are aged 26-64<br />source; http://gold.insidenetwork.com/facebook/facebook-stats/<br />
  12. 12. Facebook<br />Start with:<br />Personal Profile<br />Fan “Page”<br />Work with; Photos, Links, Notes.<br />
  13. 13. Facebook Page for your Business<br />Visit;<br />http://www.facebook.com/pages/learn.php<br />
  14. 14. Facebook Tips<br />The key is “relationships” and “conversation”, not “selling”<br />Using a good profile picture/logo<br />
  15. 15. Facebook Tips<br />Use keywords in your profile page and Fan page.<br />Be proactive on Facebook, search for your tribe through groups & pages.<br />Talk and Comment to people via their wall or commenting on people’s posts.<br />
  16. 16. Linkedin<br />www.linkedin.com<br />68% aged 35+<br />1.2 Million Australians<br />1% of linked users (addicts) are responsible for 36% of visits to the site!!! WOW!<br />Source; http://tinyurl.com/38uxljp<br />
  17. 17. Linkedin To Do List<br />Creating an interesting profile<br />Change of status frequently<br />Ask questions to gain visibility<br />Join relevant groups and posts regularly<br />Give recommendations (gain visibility)<br />
  18. 18. Twitter<br />www.twitter.com<br />2.5 Million Australians<br />84% are over 24 years old<br />source: http://www.itinformer.com.au/_blog/Heidi_Allen/post/Australian_Twitter_Statistics_2010/<br />
  19. 19. Twitter<br /> Create a community of “followers”.<br />“Microblogging” platform<br />Share useful links<br />Make announcements<br />Generate conversation<br />Connect with like-minded people<br />Connect with prospects<br />Connect with possible suppliers<br />
  20. 20. Twitter Is Great For;<br />Customer service<br />Soft selling<br />Referral marketing<br />Positioning yourself as an expert<br />
  21. 21. Twitter Etiquette<br />Terminology<br />Following<br />Re-tweeting<br />Replying<br />Direct messaging <br />
  22. 22.  Twitter Etiquette<br />What Is @ ?<br /> Every twitter profile starts with @. Examples:<br />@receptivetech = Receptive Technologies<br />@brendanbyrne = Brendan Byrne<br />On twitter people are always referred to as the twitter name and it is always proceeded with @.<br />
  23. 23.  Twitter Etiquette<br />Re-tweeting or “RT"<br />Let’s say that @brendanbyrne tweets something like:<br /> “You should get your web programmer to review your site with Google Page Speed http://bit.ly/hDGOS0”<br />If I found it interesting and want to share with my followers we can re-tweet it (pass it on) to followers;<br /> “RT @brendanbyrne You should get your web programmer to review your site with Google Page Speed http://bit.ly/hDGOS0”<br />“RT @brendanbyrne” indicates we are re-tweeting and that we are acknowledging the idea came from someone else giving them credit for it.<br />
  24. 24. Tweeting Guidelines<br />Tweeting about products/services<br />Provide a link to more info on your website<br />Write a tweet that will entice people to click on the link<br />E.g.: our client @brendanbyrne saved $700 per year using our tools; www.page.com<br />don’t just sell<br />inject personality into your tweets<br />give followers a behind-the-scenes look at your business or life.<br />
  25. 25. Save time<br />Automation saves time!<br />Twitter posts can be shown as status updates on Linkedin andFacebook.<br />Blogs posts can be shown on Facebook, and LinkedIn (Look for RSS Feed)<br />
  26. 26. Facebook RSS (blog import)<br />http://www.facebook.com/editnotes.php<br />
  27. 27. Facebook Twitter Link<br />http://apps.facebook.com/twitter/<br />
  28. 28. LinkedIn Showing Twitter<br />
  29. 29. LinkedIn – Blog Feed<br />
  30. 30. Receptive Technologies<br />Online Marketing;<br />Planning<br />Web Design / Building<br />Increase Visitors (Social Media & SEO)<br />Increase Conversion <br />1300 794 770<br />

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