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Ecommerce / Seo Specialist


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Ecommerce / Seo Specialist

  1. 1. Ecommerce / SEO SPECIALIST<br />Brenda Coffey<br />
  3. 3. Google Top 20 Keywords<br />700% Increase<br />In Less Than 2 Years<br />
  4. 4. Search Engine Organic Traffic<br />1000% Increase<br />In Less Than 2 Years<br />
  5. 5. Total Sales<br />400% Increase<br />In Less Than 9 Months<br />
  6. 6. Google Keyword Successes<br /><ul><li>#4 – Snack Racks
  7. 7. #2 – Acrylic Dispensers
  8. 8. #3 - Lollipop Displays
  9. 9. #6 – Candy Pills
  10. 10. #1 – Display Containers
  11. 11. #7 – Cereal Dispensers
  12. 12. #9 – Wooden Cart
  13. 13. #1 – Wood Floor Rack
  14. 14. #5 – Wicker Displays
  15. 15. #4 – Pastry Cases
  16. 16. #3 – Candy Cases
  17. 17. # 10 – Wood Fixtures</li></ul>#5 – Fish Bowls<br />#3 – Acrylic Containers<br />#1 – Candy Racks<br />#1 – Candy Displays<br />#1 – Convenience Store Displays<br />#1 – Candy Containers<br />#4 – Clear Containers<br />#1 – Shirt Racks<br />#3 – Basket Displays<br />#9 – Refrigerated Displays<br />#8 – Candy Cabinets<br />#6 – Flower Carts<br />*Small Sampling*<br />
  18. 18. Ecommerce Skills<br />Taxonomy and navigational management that entails establishing and maintaining a site structure that is logical and consistent throughout the website to ensure consumers can quickly locate products of interest to make purchasing easy. <br />Responsibilities also include category presentation that maximizes interest in high profit margin items by showcasing these items first in each category. <br />
  19. 19. Ecommerce Skills<br />Product management accountability is comprised of controlling all product content including descriptions, images, product options, pricing, promotions, and search engine optimization to maximize conversions. <br />Other related functions involve overseeing promotional content such as up-selling and cross-selling with the goal of amplifying the total amount of each sale.<br />
  20. 20. Ecommerce Skills<br />Technical expertise is exhibited through full responsibility of functional aspects of ecommerce platforms such as integration of payment processing solutions and management of key aspects including tax, shipping, and checkout options. <br />Other important technical duties include controlling CRM systems, automatic email responders, inventory settings, built-in social commerce functionality, order management, and making adjustments to the design of the e-store as needs dictate. <br />
  21. 21. SEO Skills<br />All phases of SEO - optimization planning, keyword analysis, content creation, meta-tag generation, and optimization analysis. <br /> <br />Creating content that is properly optimized as well as designed to maximize conversions. In addition, copywriting skills are extremely versatile with the ability to conform to predetermined guidelines as well as following standard grammatical protocol. <br />
  22. 22. SEO Skills<br />Designs, manages, and analyzes retargeting campaigns to successfully recapture visitor interest with special offers after they have left the website. <br />Successfully creates, manages, and analyzes e-mail marketing campaigns to increase conversions of existing customer base. <br />
  23. 23. Tools<br />SEO:Google Analytics, Google Webmaster Tools, Google Keyword Tool, Google Merchant Center, SEM Rush, SEOmoz, SEO Book, SEO Quake, Yahoo Site Explorer<br />
  24. 24. Tools<br />SEO Editing: Note Tab Pro, Dreamweaver, Front Page, Various Shopping Cart WYSWYG and HTML Editors, Various Content Management Systems<br />
  25. 25. Tools<br />E-commerce Solutions: VirtueMart, Nexternal Solutions, Core Commerce, 3dCart, Big Commerce, Interspire, X-Cart, Volusion, Yahoo Stores, NetSuite Ecommerce Edition, Cube Cart<br />
  26. 26. Tools<br />Web Languages: Editing HTML, CSS, and JavaScript<br />CMS: Joomla, WordPress, Custom CMS Applications<br /> Email Marketing: Constant Contact, Infusionsoft<br />Auxiliary Software: MS Office, Photoshop CS5, DoubleClick for Publishers, RSS Advertising Widgets, <br />
  27. 27. Reference #1<br />To Whom It May Concern:<br /> <br />I am writing to ask that you consider Brenda Coffey as a candidate for employment. She has worked with me since August 2009 and has helped to grow my business immensely. She has a special sense for what works in SEO and what she has done for Candy Concepts, Inc. is quite extraordinary in terms of increased traffic and sales. <br /> <br /> In 20 months time our positioning in Google has jumped from 170 keywords in Google’s top twenty to almost 1,300 and that number is growing daily. This is due to Brenda’s in-depth understanding of SEO and how to apply this skill in an e-Commerce environment. <br /> <br />In addition, her technical skills have proven to be a valuable asset in ensuring things run smoothly with our shopping cart and her creative skills in product presentation have also been a key factor in increasing conversion rates.<br /> <br />As a key associate with Candy Concepts, Inc., Brenda has proven herself to be a valuable member of our team and I highly recommend her as a candidate for employment.<br /> <br />Terry Keenan - Candy Concepts, Inc. <br /> -<br />
  28. 28. Reference #2<br />To Whom It May Concern:<br />The relationship between Affinity Entertainment Productions and Brenda Coffey has proven to be a valuable union. Brenda Coffey has provided content, marketing and SEO services for several of Affinity’s endeavors including work for the P.O.R.T.A.L. Paranormal Talk Radio show. In addition to providing services, she took the time to understand all of Affinity’s needs and delivered online solutions in a speedy and timely manner.<br />Coffey’s ability to get the job done in situations that were often time-sensitive has only added to our desire to use her services in the future.<br />I highly recommend Brenda Coffey.<br />Sincerely,<br /> Angela Thomas<br />
  29. 29. Summary<br />Successful and consistent ecommerce / SEO professional considering employment possibilities.<br />Contact: Brenda Coffey<br /><br />828-228-0050<br />