Social Media Tools and Tactics for Success

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Brief presention sharing a few tools and tactics which will help you achieve success with your social media platform.

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  • Know what you are trying to achieve and find a way to measure it.
  • Facebook ads are a great way to grow your fan base quickly
  • What do we mean by supportive or valuable?What causes do you support? Do you volunteer? Share information about altruistic activities What towns do you sell properties in? Can you support their local entities including schools, libraries, fire departmentsSupport means follow them as your business page, like nad share their pages and make comments
  • Social Media Tools and Tactics for Success

    1. 1. EASY TOOLS AND TACTICS FOR SOCIAL MEDIA SUCCESS
    2. 2. WHAT WILL WE ACCOMPLISH TODAY? We will review and discuss:  Social media tools  Social media tactics  Discuss “Pay to Play”  Your tricky social media marketing issues
    3. 3. TOOLS
    4. 4. CAMERA+ TAKE AWESOME PHOTOS AND EDIT THEM ON YOUR PHONE!
    5. 5. PICMONKEY MAKE YOUR PHOTOS AWESOME.
    6. 6. WATERLOGUE HAVE SOME FUN WITH YOUR PHOTOS!
    7. 7. BUFFERAPP MANAGE YOUR TIME, SCHEDULE YOUR ACTIVITY
    8. 8. FEEDLY TEE UP YOUR CONTENT FOR EASY INFO AND SHARING!
    9. 9. TACTICS
    10. 10. MAKE A GOAL Increased sales Brand awareness Customer engagement
    11. 11. ANALYZE YOUR ACTIVITY, ACT ACCORDINGLY Facebook Analytics Google Analytics
    12. 12. POST LEVEL INSIGHTS
    13. 13. COMPETITIVE INSIGHTS
    14. 14. SCHEDULE YOUR ACTIVITY BufferApp Facebook post scheduling
    15. 15. BE RESPONSIVE. BE ENGAGED. HAVE A CONVERSATION. REMEMBER THE 80/20 RULE.
    16. 16. PAY TO PLAY
    17. 17. FACEBOOK IS PAY TO PLAY… BUT, FOR NOW, IT IS AN INEXPENSIVE TACTIC
    18. 18. TWO STEP PROCESS  Increase your page likes  Advertise to your page fans and their friends
    19. 19. FACEBOOK ADS Ads can be targeted at:  Demographic data: States, cities, towns, zip codes  Individual interests: (knitting, Vermont, Dance, Wine etc.)  Personal information: Gender, age, marital status, degree Ads can cost as little as $2 per day
    20. 20. FACEBOOK PROMOTED POST  Less than 5% of your fans see your posts.  Promoted posts allow you to send your posts either a targeted audience similar to your ads, or your page fans and their friends  Promoted posts increase your posts views over 100% depending on how much you spend  You can spend as little as $5 to promote a post
    21. 21. YOUR QUESTIONS?
    22. 22. JOIN US! Like us on Facebook! www.facebook.com/breezyhill marketing Follow us on Twitter! @LauraBHill @BreezyHillMKTG Join us on Pinterest! www.pinterest.com/breezyhillm ktg Link with us on LinkedIn! www.linkedin.com/LauraBresee Hill www.linkedin.com/ChristineDie m Follow us on Instagram! @LauraBHill @BreezyHillMKTG
    23. 23. ADDITIONAL SLIDES
    24. 24. THE 80/20 RULE 80% of what you share online should be supportive of others or valuable to others 20% of what you share online should promote your business
    25. 25. YOUR BUSINESS PAGE View the data about your page activity here. Invite your personal friends to “like” your business Facebook page here. View your business page newsfeed by clicking this Facebook icon
    26. 26. INTERACT AS YOUR BUSINESS As your new business page Like pages that relate to your business or interest Comment on other business and

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