GoTo tablet track NU HD iPad

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Presentatie NU.nl HD lessons learned voor de GoTo Tablet Track mei 2011

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  • Windows8Beyond
  • GoTo tablet track NU HD iPad

    1. 1. How to innovate, grow and monetize Lessons learnt from NU.nl HD
    2. 2. About me
    3. 3. About Sanoma• Mid-sized European media group • Leading media company in the Netherlands• Founded and headquartered in Finland • #1 Dutch magazine publisher• Focused on Media and Education • #1 Dutch online publisher• Present in Finland, Netherlands • #2 Commercial TV broadcaster and Belgium and Russia & Central (SBS6, Net5, Veronica) Eastern Europe
    4. 4. #1 Consumer Magazine Publisher
    5. 5. #1 Online Publisher
    6. 6. #1 Mobile Publisher
    7. 7. Sanoma Mobile Monitor 2011
    8. 8. Mobile Awards
    9. 9. About NU.nl
    10. 10. About NU.nlNU.nl is the dominant online news brand in the Netherlands.“Quick overview of what’s happening in the world RIGHT NOW”.
    11. 11. Changing news landscape• Same people, same needs  new context
    12. 12. NU.nl: All Screen Strategy
    13. 13. NU.nl Mobile Strategy1.Innovate2.Dominate3.Monetize
    14. 14. Be the first
    15. 15. Apple’s iGalore
    16. 16. The tablet 16
    17. 17. Start of the projectIt’s a bit like It’s notprint printonline onlinemobile mobile
    18. 18. TV Print[audiovisual, emotion, [tangible, inform, inspire]social] Online Mobile [interaction, [portable, always-on] targeting]
    19. 19. The App
    20. 20. Business model
    21. 21. LearningsStick to your brand!
    22. 22. How we moved forward
    23. 23. How the market moved forwardTablet Consumershipments penetration(mln)
    24. 24. Type of tablets iPad Samsung Acer Asus HTC Other tablet
    25. 25. How usage moved forward
    26. 26. Tablet specific usage
    27. 27. Downloads
    28. 28. iPad – home use 100% 91% 80% 60% 47% 39% 40% 18% 20% 7% 0% Living Woonkamer/ bank Somewhere Ergens anders Bedroom Slaapkamer Kitchen Keuken/ eetkamer Bathroom/toilet Badkamer/ toilet room/couch else
    29. 29. Changing media consumption
    30. 30. Different content consumption
    31. 31. Our user
    32. 32. Happy factor Website website 33% 51% 15% 2% Mobile site mobiele website 43% 43% 12% 2%%Smartphone smartphone 41% 45% 11% 2%% iPadiPad 43% 46% 8% 3%1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Zeer positief Very positive Zeer negatief Very negative
    33. 33. What’s up next
    34. 34. Show me the money
    35. 35. Educate Advertisers
    36. 36. New Business Models
    37. 37. 13.11.2012 © Sanoma Media 39
    38. 38. Compared to atouch, clicking isboring
    39. 39. Thank you for your attention!Questions? • @brechtjedeleij • /brechtjedeleij

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