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5 ways to encourage your employees to use your digital asset management software


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There has been a growing trend of marketing and brand teams to use a digital asset management platform more often. This presentation gives five suggestions on how to encourage all your employees to engage with your digital asset management system.

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5 ways to encourage your employees to use your digital asset management software

  1. 1. Five ways to encourage your employees to use your Digital Asset Management software
  2. 2. “By 2017 the Chief Marketing Officer with spend more on IT than Chief Information Officer” According to Laura McLellan, Research VP at Gartner
  3. 3. There is a growing trend for marketing and brand teams to use a Digital Asset Management (DAM) solution frequently.
  4. 4. We believe your Digital Asset Management system should be used by every team in your business because everyone is responsible for representing your brand accurately.
  5. 5. Here are five ways to help you engage your employees in your Digital Asset Management system…
  6. 6. 1. Integrate your DAM with the corporate intranet
  7. 7. Make it easy for your users to access your DAM system by using Single Sign-On and integrating with your intranet.
  8. 8. 2. Keep the brand in view
  9. 9. Build a brand portal that communicates your brand visually and turn your employees into brand evangelists.
  10. 10. 3. Establish a brand community forum or blog
  11. 11. Build an online space in your DAM system where employees can suggest ideas and discuss the brand to promote brand innovation.
  12. 12. 4. Provide a central brand platform
  13. 13. Make sure all departments have access to your DAM platform so everyone can get hold of the right brand assets and won’t dilute your brand consistency.
  14. 14. 5. Put brand training online
  15. 15. Train your new employees about how your brand should be represented by creating an online training centre as part of your DAM system where they can learn in their own time.
  16. 16. Businesses who put brand management at the centre of their business add to their overall value and have more engaged employees.