Asia Pacific Digital Brand Index 2.0 by Brandtology & Edelman

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Conducted across eight Asia-Pacific markets, the Digital Brand Index 2.0 found that tech brand mentions doubled in the last quarter of 2009 reaching almost 1.5 million across Asia Pacific, covering almost 3800 channels and online sites.

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Asia Pacific Digital Brand Index 2.0 by Brandtology & Edelman

  1. 1. jointly produced by Edelman and Brandtology Q4 2009
  2. 2. Its is the first research project in Asia Pacific to provide insights on the technology brands being discussed online and the most active channels where discussions are taking place.
  3. 3. ….ONLINE conversations from EIGHT countries were tracked over a period of THREE months…
  4. 4. The DBI offers data and insights which brands can leverage to plan and execute more proactive social media marketing. It also serves as a means to measure the impact generated in terms of increases in conversation, channel presence, engagement levels, and therefore overall industry ranking. Eddie Chau Founder & CEO Brandtology
  5. 5. DBI provides the much needed industry benchmark for companies aspiring to lead the digital marketing wave, and to move towards the ‘sweet spot’ where engagement meets efficiency. Bob Grove Asia Pacific Director of Technology Edelman
  6. 6. Channel Index
  7. 7. Average Engagement
  8. 8. DBI Findings for Q4 2009
  9. 9. Tech brand mentions doubled in the last quarter of 2009
  10. 10. Twitter became the dominant channel for discussions of technology brands across Asia *except in China where it’s banned
  11. 11. Google continued to be the most discussed brand across the region
  12. 12. Twitter, forus and blogs are the most popular medium.
  13. 13. China Telecom and China Unicom made it to top 10 buzz list Oracle stayed in the top 10 lists for all indices Microsoft brand mentions increase, together with its conversations index. China

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