jointlyproduced by Edelman and BrandtologyQ2 2010 (April to June 2010)<br />
Its is the first research project in Asia Pacific to provide insights on the technology brands being discussed online and ...
….ONLINE conversations from EIGHT countries were tracked over a period of THREE months…<br />
DBI Findings <br />for  April – June 2010<br />
Tech brands joining the conversation by creating a presence in Facebook<br />
Twitter became the dominant channel for discussions of technology brands <br />across Asia<br />*except in China where it’...
Google continued to be the most discussed brand across the region<br />
Australia<br />Google (25,679 mentions) continues to dominate in terms of online mentions <br />Twitter continues to grow ...
China<br />Canon made DBI’s Top 10 Buzziest Channels list for the first time.<br />Samsung, Sony and Nokia led in terms of...
Microprocessor giant AMD leaped into second place from its previous 7th position.<br />Hong Kong<br />Twitter surpassed al...
Software and Consumer Tech brands lead in the overall online  technology conversations<br />India<br />Google, Microsoft a...
Indonesia<br />Twitter and KasKusremain the two major channels that generate the most mentions of technology brands. <br /...
Malaysia<br />Apple leapfrogged from 8th to the 4th place with 48% increase in brand mentions<br />Google maintained as th...
Singapore<br />Twitter andHardwarezone Forum - Eat, Drink, Man, Woman  ranked highest again for technological discussions<...
Asia Pacific Digital Brand Index 10.3
Asia Pacific Digital Brand Index 10.3
Asia Pacific Digital Brand Index 10.3
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Asia Pacific Digital Brand Index 10.3

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  • australia
  • China
  • India
  • Indo
  • Malaysia
  • singapore
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  • Asia Pacific Digital Brand Index 10.3

    1. 1. jointlyproduced by Edelman and BrandtologyQ2 2010 (April to June 2010)<br />
    2. 2. Its is the first research project in Asia Pacific to provide insights on the technology brands being discussed online and the most active channels where discussions are taking place.<br />
    3. 3.
    4. 4.
    5. 5. ….ONLINE conversations from EIGHT countries were tracked over a period of THREE months…<br />
    6. 6.
    7. 7. DBI Findings <br />for April – June 2010<br />
    8. 8. Tech brands joining the conversation by creating a presence in Facebook<br />
    9. 9. Twitter became the dominant channel for discussions of technology brands <br />across Asia<br />*except in China where it’s banned<br />
    10. 10. Google continued to be the most discussed brand across the region<br />
    11. 11. Australia<br />Google (25,679 mentions) continues to dominate in terms of online mentions <br />Twitter continues to grow in popularity and significance.<br />Whirlpool and Overclockerscontinues to be the most popular discussion channels for technology brands. <br />154,000 mentions of 60 major technology brands researched across 581 influential online channels<br />
    12. 12.
    13. 13.
    14. 14. China<br />Canon made DBI’s Top 10 Buzziest Channels list for the first time.<br />Samsung, Sony and Nokia led in terms of brand mentions<br />Google, which topped previously dropped to No. 6 on the Top 10 Buzziest Channels list. <br />
    15. 15.
    16. 16.
    17. 17. Microprocessor giant AMD leaped into second place from its previous 7th position.<br />Hong Kong<br />Twitter surpassed all expectations and establish itself as the “buzziest‟ channel<br />60% increase in conversations about technological brands<br />Samsung entered the DBI‟s top ten “buzziest brand‟ list with a 4th place<br />
    18. 18. Software and Consumer Tech brands lead in the overall online technology conversations<br />India<br />Google, Microsoft and Apple are leading the conversations online<br />Apple clocked a 110% increase <br />in conversations led by mentions of the iPad<br />Twitter continues to be the de facto channel for news sharing<br />
    19. 19.
    20. 20.
    21. 21. Indonesia<br />Twitter and KasKusremain the two major channels that generate the most mentions of technology brands. <br />Nokia topped the list of Top 10 „Buzziest Brands with 65.8% of its posts took place on Twitter. <br />Three new brands in the list of the Top 10 „Buzziest Brands‟ – Telkom (6th), Bakrie Telecom (8th) and Sony (9th).<br />
    22. 22.
    23. 23.
    24. 24. Malaysia<br />Apple leapfrogged from 8th to the 4th place with 48% increase in brand mentions<br />Google maintained as the top buzziest brand. <br />Twitter continues to topthe list of buzziest channels in the last quarter<br />Google is the most popular online destination<br />
    25. 25.
    26. 26.
    27. 27. Singapore<br />Twitter andHardwarezone Forum - Eat, Drink, Man, Woman ranked highest again for technological discussions<br />Google and Starhub topped the rankings withSingtelbeing third.<br />Twitter accounted for more than 24 percent of all online conversations in Singapore with more than 30,000 conversations.<br />

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