Ad Network 101: Facebook's Audience Network

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In my last article, Stick It To The Ad Networks (http://www.mobileaction.co/stick-ad-networks-thrive-building-trust-part-1/), I shared the importance of not relying on Ad Networks for traction. Now, I want to cover how they should be used, starting with the most important Ad Network to date- Facebook. Once you have a solid app with a great retention rate, and you’ve focused on ASO, it’s time to introduce intelligent ad spending.
It’s important to remember that you should take advantage of the Ad networks, and not allow them to take advantage of you.
Quick takeaways:
-Use the ad networks for intelligent outreach and exposure
-Utilize analytics and rich targeting to find ideal users
-Don’t make your growth strategy dependent on Ad spending

Now let’s take a quick look at the Facebook Audience Network:

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