Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or Less

15,337 views

Published on

In this SlideShare, we'll cover some of the best practices for writing effective cold sales emails that get opens and replies.
At a high level, when we’re talking about creating an effective message, there are 5 things that you need in every single cold outbound sales email:
Find a reason to connect
Tell them why they should care
Bridge the gap
Give a clear CTA
Write the subject
Edit and send
Let’s take a deeper look at each of these.
- - - - - - -

by Brandon Redlinger
Brandon.Redlinger@gmail.com
Twitter.com/Brandon_Lee_09
LinkedIn.com/in/BrandonRedlinger
SlideShare.net/BrandonRedlinger

Published in: Business
  • Be the first to comment

6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or Less

  1. 1. 6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or Less www.PersistIQ.com
  2. 2. Here are the 6 steps to writing better cold emails: 1. Find a reason to connect 2. Tell them why they should care 3. Bridge the gap 4. Give a clear Call-To-Action 5. Write the subject 6. Edit and send @PersistIQ Write Better Cold Emails www.PersistIQ.com
  3. 3. www.PersistIQ.com Give your prospects a reason they should want to connect with you; a reason to care. You really have to get into the shoes of your prospects, and think how they think. Good places to start: LinkedIn, AngelList, mutual friends, and so forth. This section should be 1-2 sentences at most. 1) Find a reason to connect
  4. 4. What can you do for your prospect? Don’t waste your time or theirs. Clearly and concisely explain your value proposition. This will take tweaking, testing and wordsmithing different value propositions to get it right, but is powerful when you nail it. Aim to accomplish this in 1 sentence. 2) Tell them why they should care www.PersistIQ.com
  5. 5. Connect the reason you’re reaching out with telling them about your product or service. You’re going to insert this between the two sections to connect them. If you don’t insert this transition, there will be too large of a gap in ideas for the prospect, and the disconnect will turn them off. This could be as short as a few words, but no longer than one sentence. 3) Bridge the gap www.PersistIQ.com
  6. 6. Don’t forget why you’re there in the first place. Keep your CTA reasonable. Asking for 10 minutes of someone’s time is much more reasonable than asking for 45 minutes. There should only be one CTA per email. Make it easy for prospects to say yes. Your CTA should be another one sentence. 4) Give a clear Call-To-Action www.PersistIQ.com
  7. 7. The goal of the subject line is to get the recipient to open the email and read the first sentence. The subject line is a reflection of the body content of the email and therefore should be written last. Keep your subject line to seven words or fewer. 5) Write the subject www.PersistIQ.com
  8. 8. The goal of the subject line is to get the recipient to open the email and read the first sentence. The subject line is a reflection of the body content of the email and therefore should be written last. Keep your subject line to seven words or fewer. 6) Edit and send www.PersistIQ.com
  9. 9. ☐ Is it personal? ☐ Does it sound like a salesperson? ☐ Does the entire email flow? ☐ Is it short, concise and to the point? ☐ Does it offer value? ☐ Would I open it, read it and respond to it? ☐ Is it a truly thoughtful email? Email Checklist www.PersistIQ.com
  10. 10. Want some plug-and-play templates? Check out the free PersistIQ Cold Email Generator with 40+ proven templates. generator.persistiq.com @PersistIQ Cold Email Generator www.PersistIQ.com
  11. 11. PersistIQ www.PersistIQ.com This presentation was brought to you by PersistIQ Our software empowers sales reps to easily create personalized outbound campaigns at scale. Move faster and sell smarter than ever before. Try PersistIQ for free at www.PersistIQ.com

×