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2015 DOOH

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2015 DOOH

  1. 1. DIGITAL OOH DYNAMIC DELIVERY OF CONSUMER ADVERTISING
  2. 2. 2 Digital OOH technology gives advertisers an unparalleled ability to customize ad messages quickly and efficiently. Digital OOH offers innovative ways to create and amplify consumer interactions through improved service and convenience. With its flexibility and immediacy, digital OOH can help advertisers deliver highly relevant and personalized customer messages. Whether providing real-time or urgent information, or sales and special offers, digital OOH provides a broad platform for advertisers to offer money- and time- saving consumer solutions. Large format digital OOH offers dynamic tools for advertisers and communities, and is now available at almost 12,000 roadside and pedestrian locations across 215 DMAs in the US. Digital place-based video networks offer another 1.25 million smaller screens throughout the country allowing advertisers to reach consumers in many different places including cinemas, retail stores, health clubs, office buildings, convenience stores and more. Communities with digital OOH have come to rely on them not only for information about products and services, but also for important alerts about news, weather and emergency situations, plus transit schedules and more. FLEXIBLE The flexibility of digital OOH delivers a unique and powerful way to reach a large number of geographically or demographically targeted consumers. Digital OOH can be updated quickly and targeted precisely to desired audiences, faster than broadcast and print media. Copy can be changed as frequently as necessary. This flexibility incurs no production costs, and there are no installation charges for digital OOH ads. Digital OOH can be purchased for periods ranging from days to weeks. IMMEDIATE Digital OOH can be updated in real-time responding to consumer needs and more. Digital OOH can drive consumers to websites, and facilitate social media engagement to gain additional information and updates. EFFECTIVE Nielsen found 75 percent of travelers have noticed a digital billboard ad in the past month and 60 percent have noticed one in the past week. Of the travelers who noticed a digital billboard in the past month, 55 percent were highly engaged with the ad message. Advertising recall on digital billboards is very high ranging between 74 percent and 89 percent, according to Nielsen. Digital billboard ads were judged to stand out better than online ads by 71 percent of the study respondents, and rated almost equivalent to TV. Digital place-based video networks are viewed by 46% of adults in the US each month, according to Arbitron. Across the US, these viewers tend to be younger, more educated and affluent, and more likely to be households with children in comparison to national averages. Arbitron also found that cinema viewers tend to be more receptive to ad messages in general, and a majority of study participants said cinema advertising was more acceptable than online ads. In addition, the study found cinema ads can play a vital role in reaching consumers who tend to be light users of both TV and radio. PRODUCTION Digital OOH art files are very small and easily emailed. The preferred file size will vary depending on the size and dot pitch of the digital unit. The files should be created at the actual display ratio. This provides the sharpest possible image by alleviating the need to “down sample” the artwork before use. Designing at the actual pixels’ density also limits use of extremely small type. The preferred file formats are .psd, jpg, tiff, or bmp saved at 72ppi in RGB color mode. Digital place-based video network formats use stan- dard aspect ratios of 16:9, 4:3, and 9:16, plus dimen- sions of 1920 x 1080, 1440 x 1080 and 1080 x 1920, respectively. Contact OOH media companies for specific file size requirements prior to producing final art. DIGITAL OOH - DYNAMIC DELIVERY OF CONSUMER ADVERTISING Source: Arbitron, Nielsen
  3. 3. 3 DIGITAL OOH CAPABILITIES Reach consumers with real-time, relevant messaging by automatically rotating multiple creative designs based on time of day. DAY PARTING CONTENT USER-GENERATED CONTENT Let customers discuss a product or topic and display the comments immediately. COUNTDOWNS LIVE SCORES Digital OOH can count down to a specific day or event, and update with every rotation of an ad. Live scores can be reported on digital OOH and up- dated as the game progresses
  4. 4. 4 DIGITAL OOH CAPABILITIES Digital OOH can automatically change creative de- signs based on travel conditions reacting to delays and incidents. TRAFFIC & COMMUTING TRENDING ITEMS Share trending items by displaying images, texts, prices, and more. WEATHER TRIGGERS SOCIAL MEDIA Automatically change messages based on weather in a local market. Digital billboard sensors can produce current weather conditions, a local forecast, or report the current temperature. Pull content from a variety of social media feeds such as Facebook, Twitter, Instagram, FourSquare, and more.
  5. 5. 5 DIGITAL OOH CAPABILITIES SPECIAL PRICING CONSUMER CONVENIENCE Communicate unique offers or special sales and change information in response to consumer de- mands. Time is money and today’s busy mobile consumer craves ways to create efficiencies in their day. DIGITAL OOH IS ALL ABOUT UNDERSTANDING AND ENGAGING WITH ACTIVE CONSUMERS, DELIVERING SATISFYING, REWARDING AND VALUE-CREATING EXPERIENCES WHEREVER AND WHENEVER CONSUMERS WANT TO BUY.
  6. 6. 6 DIGITAL OOH FORMATS DIGITAL BULLETINS DIGITAL POSTERS DIGITAL WALLS DIGITAL NEWSSTANDS DIGITAL BUS SHELTERS DIGITAL URBAN PANELS
  7. 7. 7 DIGITAL OOH FORMATS DIGITAL KIOSKS DIGITAL VEHICLES DIGITAL AIRPORTS DIGITAL RAIL DIGITAL MALLS DIGITAL PLACE BASED VIDEO NETWORKS
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  9. 9. 9 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Abilene-Sweetwater, TX (165) EYE x Lamar Advertising x NCM x Reagan Outdoor x Albany-Schenectady-Troy, NY (58) EYE x Lamar Advertising x x x Lang Media x NCM x ZOOM x Albany, GA (149) EYE x Fairway Outdoor Advertising x x NCM x ZOOM x Albuquerque-Santa Fe, NM (45) Clear Channel Outdoor x x x EYE x NCM x Lamar Advertising x x ZOOM x Alexandria, LA (179) Clear Channel Outdoor x Lamar Advertising x x NCM x ZOOM x Alpena, MI (209) EYE x Amarillo, TX (130) Clear Channel Outdoor x EYE x Lamar Advertising x NCM x ZOOM x Anchorage, AK (142) EYE x NCM x Arecibo, PR (Region) Lamar Advertising x Atlanta, GA (9) Boardworks x
  10. 10. 10 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Atlanta, GA (9) (cont'd) Clear Channel Outdoor x x EYE x Fairway Outdoor Advertising x Lamar Advertising x x Mahalo Marketing x NCM x OUTFRONT Media x x x x Signal Oudoor x Simon Malls x Whiteway Outdoor Advertising x ZOOM x Augusta, GA (114) EYE x Lamar Advertising x x NCM x ZOOM x Austin, TX (40) Clear Channel Outdoor x EYE x Lamar Advertising x NCM x ZOOM x Bakersfield, CA (113) EYE x Lamar Advertising x x NCM x ZOOM x Baltimore, MD (26) Clear Channel Outdoor x EYE x Liquid Outdoor x NCM x ZOOM x Bangor, ME (155) EYE x ZOOM x Baton Rouge, LA (92) Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x ZOOM x
  11. 11. 11 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Beaumont-Port Arthur, TX (139) EYE x Lamar Advertising x x NCM x OUTFRONT Media x ZOOM x Bend, OR (194) EYE x Lamar Advertising x NCM x Billings, MT (169) EYE x Lamar Advertising x Biloxi-Gulfport, MS (161) Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x ZOOM x Binghamton, NY (158) EYE x NCM x Park Outdoor x Birmingham (Anniston & Tuscaloosa), AL (44) EYE x Lamar Advertising x x NCM x New Point Outdoor x x ZOOM x Bluefield - Beckley - Oak Hill, WV (160) EYE x Lamar Advertising x x NCM x Boise, ID (111) EYE x Lamar Advertising x x x NCM x YESCO Outdoor x ZOOM x Boston et al, MA-NH (7) Clear Channel Outdoor x x EYE x
  12. 12. 12 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Boston et al, MA-NH (7) (cont'd) JCDecaux x Lamar Advertising x Liquid Outdoor x Murray Outdoor x NCM x OUTFRONT Media x x Titan x x x Total Outdoor x ZOOM x Bowling Green, KY (182) EYE x NCM x ZOOM x Buffalo, NY (54) EYE x Lamar Advertising x x x NCM x ZOOM x Burlington, VT- Plattsburgh NY (95) EYE x NCM x ZOOM x Butte-Bozeman, MT (190) EYE x NCM x Caguas, PR (Region) Lamar Advertising x x Casper-Riverton, WY (197) EYE x Lamar Advertising x x Cedar Rapids-Waterloo- Iowa City & Dubuque, IA (93) EYE x Lamar Advertising x x NCM x ZOOM x Champaign & Springfield- Decatur, IL (85) Adams Outdoor x x EYE x Lamar Advertising x
  13. 13. 13 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Champaign & Springfield- Decatur, IL (85) (cont'd) NCM x ZOOM x Charleston-Huntington, WV (68) EYE x Kanawha Valley Adv. x x Lamar Advertising x x NCM x ZOOM x Charleston, SC (97) Adams Outdoor x x EYE x NCM x ZOOM x Charlotte, NC (24) Adams Outdoor x x x EYE x Lamar Advertising x x NCM x Titan x x ZOOM x Charlottesville, VA (183) Clear Channel Outdoor x NCM x Chattanooga, TN (89) EYE x Fairway Outdoor Advertising x x Lamar Advertising x NCM x OUTFRONT Media x ZOOM x Cheyenne, WY- Scottsbluff, NE (198) EYE x Lamar Advertising x x Chicago, IL (3) Clear Channel Outdoor x x EYE x x Greensigns x Image Media Outdoor x J & B Signs x JCDecaux x
  14. 14. 14 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Chicago, IL (3) (cont'd) Lamar Advertising x x NCM x OUTFRONT Media x x Simon Malls x Titan x x x x Total Outdoor x Victor Sign x ZOOM x Chico-Redding, CA (131) EYE x NCM x Stott Outdoor x ZOOM x Cincinnati, OH (35) EYE x Key Ads x Lamar Advertising x x NCM x Norton Advertising Inc. x x ZOOM x Clarksburg-Weston, WV (168) EYE x Lamar Advertising x x NCM x ZOOM x Cleveland-Akron (Canton), OH (20) Clear Channel Outdoor x x x x EYE x Lamar Advertising x x Lind Media x NCM x OUTFRONT Media x ZOOM x Colorado Springs-Pueblo, CO (90) Clear Channel Outdoor x EYE x Lamar Advertising x x Mile High Outdoor x NCM x ZOOM x Columbia-Jefferson City, MO (134)
  15. 15. 15 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Columbia-Jefferson City, MO (134) (cont'd) EYE x NCM x ZOOM x Columbia, SC (76) Adams Outdoor x Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x OUTFRONT Media x ZOOM x Columbus-Tupelo-West Point, MS (133) EYE x Lamar Advertising x x NCM x ZOOM x Columbus, GA (127) EYE x Lamar Advertising x x NCM x OUTFRONT Media x ZOOM x Columbus, OH (33) Barnes Advertising x Clear Channel Outdoor x x x EYE x Kessler Outdoor Advertising x Lamar Advertising x x NCM x OUTFRONT Media x x ZOOM x Corpus Christi, TX (128) EYE x Lamar Advertising x x NCM x ZOOM x Dallas-Ft. Worth, TX (6) Arrington Outdoor Advertising x Clear Channel Outdoor x x EYE x Lamar Advertising x x
  16. 16. 16 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Dallas-Ft. Worth, TX (6) (cont'd) NCM x OUTFRONT Media x ZOOM x Davenport, IA-Rock Island-Moline, IL (103) EYE x Lamar Advertising x NCM x Dayton, OH (65) Clear Channel Outdoor x EYE x Key Ads x x Lamar Advertising x x NCM x OUTFRONT Media x ZOOM x Denver, CO (17) Branded Cities x Clear Channel Outdoor x EYE x x Lamar Advertising x x Mile High Outdoor x NCM x OUTFRONT Media x Titan x ZOOM x Des Moines-Ames, IA (74) Clear Channel Outdoor x x x EYE x Fairway Outdoor Advertising x x NCM x ZOOM x Detroit, MI (13) Adams Outdoor x x Clear Channel Outdoor x x EYE x Lamar Advertising x x NCM x OUTFRONT Media x ZOOM x Dothan, AL (174) EYE x
  17. 17. 17 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Dothan, AL (174) (cont'd) ZOOM x Duluth, MN-Superior, WI (144) Clear Channel Outdoor x EYE x Lamar Advertising x ZOOM x El Paso et al, TX (Las Cruces, NM) (88) Clear Channel Outdoor x x x EYE x Lamar Advertising x NCM x ZOOM x Elmira (Corning), NY (177) EYE x NCM x Park Outdoor x Erie, PA (148) EYE x Lamar Advertising x x NCM x ZOOM x Eugene, OR (122) EYE x Lamar Advertising x NCM x OUTFRONT Media x ZOOM x Eureka, CA (192) EYE x NCM x Evansville, IN (107) EYE x Lamar Advertising x x NCM x ZOOM x Fairbanks, AK (202) EYE x NCM x Fargo-Valley City, ND (125) Clear Channel Outdoor x EYE x
  18. 18. 18 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Fargo-Valley City, ND (125) (cont'd) NCM x ZOOM x Flint-Saginaw-Bay City, MI (70) EYE x Lamar Advertising x x NCM x OUTFRONT Media x ZOOM x Fresno-Visalia, CA (47) Clear Channel Outdoor x Eagle Outdoor x EYE x NCM x OUTFRONT Media x ZOOM x Ft. Myers-Naples, FL (63) Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x ZOOM x Ft. Smith-Fayetteville- Springdale-Rogers, AR (100) Ashby x Clear Channel Outdoor x x EYE x NCM x ZOOM x Ft. Wayne, IN (115) Burkhart x EYE x NCM x OUTFRONT Media x ZOOM x Gainesville, FL (163) EYE x NCM x ZOOM x Grand Junction- Montrose, CO (186) Clear Channel Outdoor x EYE x
  19. 19. 19 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Grand Junction- Montrose, CO (186) (cont'd) Lamar Advertising x NCM x Mile High Outdoor x Grand Rapids-Kalamazoo- Battle Creek, MI (42) Adams Outdoor x Clear Channel Outdoor x EYE x Lamar Advertising x NCM x OUTFRONT Media x x ZOOM x Great Falls, MT (193) EYE x Lamar Advertising x Green Bay-Appleton, WI (72) Clear Channel Outdoor x EYE x Lamar Advertising x x ZOOM x Greensboro-High Point- Winston Salem, NC (49) Clear Channel Outdoor x EYE x Fairway Outdoor Advertising x x Lamar Advertising x x NCM x ZOOM x Greenville-New Bern- Washington, NC (99) EYE x Lamar Advertising x NCM x ZOOM x Greenville-Spartanburg, SC-Asheville, NC- Anderson, SC (37) EYE x Fairway Outdoor Advertising x x Lamar Advertising x x NCM x ZOOM x
  20. 20. 20 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Greenwood-Greenville, MS (187) EYE x Lamar Advertising x NCM x Harlingen-Weslaco- Brownsville-Mcallen, TX (71) Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x ZOOM x Harrisburg-Lancaster- Lebanon-York, PA (41) Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x ZOOM x Harrisonburg, VA (172) NCM x Hartford & New Haven, CT (31) Clear Channel Outdoor x EYE x Lamar Advertising x Liquid Outdoor x NCM x OUTFRONT Media x x ZOOM x Hattiesburg-Laurel, MS (167) EYE x Lamar Advertising x x NCM x Helena, MT (206) EYE x Lamar Advertising x NCM x Houston, TX (10) Clear Channel Outdoor x EYE x JCDecaux x Lamar Advertising x NCM x
  21. 21. 21 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Houston, TX (10) (cont'd) OUTFRONT Media x Simon Malls x Titan x ZOOM x Honolulu, HI (59) EYE x NCM x Titan x ZOOM x Huntsville-Decatur (Florence), AL (82) Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x ZOOM x Idaho Falls-Pocatello, ID (162) EYE x Lamar Advertising x x NCM x ZOOM x Indianapolis, IN (28) Clear Channel Outdoor x x EYE x Lamar Advertising x NCM x OUTFRONT Media x ZOOM x Jackson, MS (94) EYE x Lamar Advertising x x NCM x ZOOM x Jackson, TN (178) EYE x Lamar Advertising x x ZOOM x Jacksonville, FL (48) Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x OUTFRONT Media x
  22. 22. 22 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Jacksonville, FL (48) (cont'd) ZOOM x Johnstown-Altoona, PA (101) Clear Channel Outdoor x EYE x Lamar Advertising x NCM x ZOOM x Jonesboro, AR (185) EYE x Lamar Advertising x x ZOOM x Joplin, MO-Pittsburg, KS (152) Ashby x EYE x Lamar Advertising x x NCM x Juneau, AK (207) EYE x Lamar Advertising x Kansas City, MO-KS (34) EYE x Lamar Advertising x x NCM x OUTFRONT Media x ZOOM x Knoxville, TN (61) EYE x Lamar Advertising x x NCM x ZOOM x La Crosse-Eau Claire, WI (129) EYE x Fairway Outdoor Advertising x Lamar Advertising x ZOOM x Clear Channel Outdoor x Lafayette, IN (185) EYE x NCM x Lafayette, LA (126)
  23. 23. 23 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Lafayette, LA (126) (cont'd) EYE x Lamar Advertising x x NCM x ZOOM x Lake Charles, LA (175) EYE x Lamar Advertising x x NCM x ZOOM x Lansing, MI (116) Adams Outdoor x x EYE x NCM x ZOOM x Laredo, TX (180) Lamar Advertising x x NCM x Las Vegas, NV (39) American Outdoor Advertising x Branded Cities x Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x OUTFRONT Media x Reagan Outdoor x Vector Media x x ZOOM x Lexington, KY (64) Clear Channel Outdoor x EYE x Lamar Advertising x NCM x ZOOM x Lima, OH (188) EYE x Lamar Advertising x x NCM x ZOOM x Lincoln & Hastings- Kearney, NE (110) EYE x
  24. 24. 24 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Lincoln & Hastings- Kearney, NE (110) (cont'd) Lamar Advertising x x NCM x ZOOM x Little Rock-Pine Bluff, AR (57) Ashby x Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x ZOOM x Los Angeles, CA (2) Branded Cities x Bulletin Displays x Clear Channel Outdoor x x JCDecaux x EYE x x Lamar Advertising x x x Liquid Outdoor x NCM x OUTFRONT Media x x x Simon Malls x Titan x Vector Media x ZOOM x Louisville, KY (51) EYE x Lamar Advertising x NCM x OUTFRONT Media x ZOOM x Lubbock, TX (143) EYE x Lamar Advertising x x NCM x ZOOM x Macon, GA (119) EYE x Lamar Advertising x x NCM x ZOOM x Madison, WI (86) Adams Outdoor x x
  25. 25. 25 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Madison, WI (86) (cont'd) Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x ZOOM x Mankato, MN (201) Fairway Outdoor Advertising x NCM x ZOOM x Marquette, MI (181) EYE x Mayaguez, PR (Region) Lamar Advertising x Medford-Klamath Falls, OR (140) EYE x Lamar Advertising x NCM x OUTFRONT Media x Memphis, TN (50) Clear Channel Outdoor x x EYE x Lamar Advertising x x OUTFRONT Media x ZOOM x Meridian, MS (189) EYE x Lamar Advertising x x NCM x ZOOM x Miami-Ft. Lauderdale, FL (15) Clear Channel Outdoor x x x EYE x JCDecaux x Liquid Outdoor x NCM x OUTFRONT Media x x x Vector Media x ZOOM x Milwaukee, WI (36) Adams Outdoor x Clear Channel Outdoor x x x
  26. 26. 26 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Milwaukee, WI (36) (cont'd) EYE x Lamar Advertising x x NCM x ZOOM x Minot-Bismarck- Dickinson, ND (151) Dakota Outdoor Advertising x EYE x NCM x Minneapolis-St. Paul, MN (16) AllOver Media x Clear Channel Outdoor x x JCDecaux x EYE x Fairway Outdoor Advertising x x Lamar Advertising x x NCM x OUTFRONT Media x Titan x x ZOOM x Missoula, MT (166) EYE x NCM x Mobile, AL-Pensacola (Ft. Walton Beach), FL (60) EYE x Fairway Outdoor Advertising x Lamar Advertising x x NCM x ZOOM x Monroe, LA--El Dorado, AR (135) EYE x Lamar Advertising x NCM x ZOOM x Monterey-Salinas, CA (105) Clear Channel Outdoor x EYE x Lamar Advertising x x Montgomery (Selma), AL (124)
  27. 27. 27 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Montgomery (Selma), AL (124) (cont'd) ZOOM x Myrtle Beach-Florence, SC (104) Adams Outdoor x EYE x Lamar Advertising x x NCM x ZOOM x Nashville, TN (30) EYE x Lamar Advertising x x NCM x OUTFRONT Media x ZOOM x New Orleans, LA (52) Clear Channel Outdoor x EYE x Interstate Outdoor x Lamar Advertising x x NCM x OUTFRONT Media x x ZOOM x New York, NY (1) Branded Cities x Cemusa x x City Outdoor x Clear Channel Outdoor x x EYE x x JCDecaux x x Interstate Outdoor x Lamar Advertising x Lang Media x Liquid Outdoor x NCM x OUTFRONT Media x x x x Simon Malls x Titan x x x x x Vector Media x x North Platte, NE (208) EYE x Lamar Advertising x Odessa-Midland, TX (147) Clear Channel Outdoor x
  28. 28. 28 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Odessa-Midland, TX (147) (cont'd) EYE x Lamar Advertising x x NCM x ZOOM x Oklahoma City, OK (46) Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x Tyler Outdoor x Vital Outdoor Advertising x ZOOM x Omaha, NE (77) Clear Channel Outdoor x EYE x Lamar Advertising x x ZOOM x Orlando-Daytona Beach- Melbourne, FL (19) Clear Channel Outdoor x x EYE x Lamar Advertising x x NCM x OUTFRONT Media x x Simon Malls x Titan x ZOOM x Ottumwa, IA-Kirksville, MO (200) EYE x Paducah, KY-Cape Girardeau,MO-Harrisburg, IL (83) EYE x Lamar Advertising x x NCM x ZOOM x Palm Springs, CA (141) EYE x Lamar Advertising x x NCM x ZOOM x Panama City, FL (153)
  29. 29. 29 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Panama City, FL (153) (cont'd) Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x ZOOM x Parkersburg, WV (195) EYE x NCM x PBM Advertising Co x ZOOM x Peoria-Bloomington, IL (121) Adams Outdoor x x Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x ZOOM x Philadelphia, PA (4) Adams Outdoor x x Catalyst x Clear Channel Outdoor x x EYE x x Clear Channel Outdoor x x EYE x x Interstate Outdoor x Jersey Outdoor Media x Keystone Outdoor x Lamar Advertising x x NCM x OUTFRONT Media x Simon Malls x Steen Outdoor x Titan x x x x ZOOM x Phoenix (Prescott), AZ (11) Becker Boards x Branded Cities x Clear Channel Outdoor x x EYE x x Clear Channel Outdoor x x EYE x x
  30. 30. 30 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Phoenix (Prescott), AZ (11) (cont'd) Lamar Advertising x x x Legends Entertainment x NCM x OUTFRONT Media x x ZOOM x Pittsburgh, PA (27) Clear Channel Outdoor x EYE x JCDecaux x Lamar Advertising x x NCM x ZOOM x Ponce, PR (Region) Lamar Advertising x x Portland, OR (21) Clear Channel Outdoor x x EYE x Lamar Advertising x x NCM x Titan x YESCO Outdoor x ZOOM x Portland-Auburn, ME (81) EYE x NCM x ZOOM x Providence, RI-New Bedford, MA (53) Clear Channel Outdoor x EYE x Lamar Advertising x Murray Outdoor x NCM x ZOOM x Quincy, IL-Hannibal, MO- Keokuk, IA (171) EYE x Lamar Advertising x NCM x Raleigh-Durham (Fayetteville), NC (25) Clear Channel Outdoor x EYE x x
  31. 31. 31 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Raleigh-Durham (Fayetteville), NC (25) (cont'd) Fairway Outdoor Advertising x Lamar Advertising x x NCM x ZOOM x Rapid City, SD (176) EYE x Lamar Advertising x Reno, NV (106) Clear Channel Outdoor x EYE x NCM x YESCO Outdoor x ZOOM x Richmond-Petersburg, VA (56) EYE x Lamar Advertising x x NCM x ZOOM x Roanoke-Lynchburg, VA (66) EYE x Lamar Advertising x x NCM x ZOOM x Rochester, MN-Mason City, IA-Austin MN (156) Fairway Outdoor Advertising x x NCM x ZOOM x Rochester, NY (79) EYE x ZOOM x EYE x Lamar Advertising x NCM x ZOOM x Rockford, IL (136) EYE x Lamar Advertising x x NCM x ZOOM x
  32. 32. 32 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Sacramento-Stockton- Modesto, CA (18) Clear Channel Outdoor x x EYE x NCM x OUTFRONT Media x x Veale Outdoor Advertising x ZOOM x Salisbury, MD (145) Clear Channel Outdoor x EYE x NCM x ZOOM x Salt Lake City, UT (29) EYE x Lamar Advertising x x NCM x Reagan Outdoor x x YESCO Outdoor x ZOOM x San Angelo, TX (196) EYE x Lamar Advertising x NCM x ZOOM x San Antonio, TX (32) Clear Channel Outdoor x x EYE x Lamar Advertising x NCM x ZOOM x San Diego, CA (22) American Outdoor Advertising x EYE x JCDecaux x NCM x ZOOM x San Francisco-Oakland- San Jose, CA (5) Clear Channel Outdoor x x x x EYE x NCM x OUTFRONT Media x SiliconView x
  33. 33. 33 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks San Francisco-Oakland- San Jose, CA (5) (cont'd) Titan x x x Veale Outdoor Advertising x ZOOM x San Juan Metro, PR (Region) Lamar Advertising x x San Juan Sub, PR (Region) Lamar Advertising x x Santa Barbara-Santa Maria-San Luis Obispo, CA (109) EYE x NCM x ZOOM x Savannah, GA (91) Adams Outdoor x x Clear Channel Outdoor x EYE x Fairway Outdoor Advertising x Lamar Advertising x x NCM x ZOOM x Seattle-Tacoma, WA (12) Clear Channel Outdoor x x x EYE x NCM x Titan x Total Outdoor x ZOOM x Sherman, TX- Ada, OK (164) EYE x Fairway Outdoor Advertising x NCM x Shreveport, LA (84) EYE x Fairway Outdoor Advertising x Lamar Advertising x x NCM x OUTFRONT Media x ZOOM x Sioux City, IA (150)
  34. 34. 34 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Sioux City, IA (150) (cont'd) EYE x NCM x Sioux Falls (Mitchell), SD (118) EYE x Lamar Advertising x x NCM x South Bend-Elkhart, IN (96) Burkhart x EYE x NCM x OUTFRONT Media x ZOOM x Spokane, WA (73) EYE x Lamar Advertising x x x NCM x YESCO Outdoor x ZOOM x Springfield, MO (75) EYE x Lamar Advertising x x NCM x ZOOM x Springfield-Holyoke, MA (112) EYE x Lamar Advertising x NCM x ZOOM x St. Joseph, MO (199) EYE x Lamar Advertising x NCM x St. Louis, MO (23) Clear Channel Outdoor x DDI Media x EYE x Lamar Advertising x NCM x OUTFRONT Media x x RBX Media x ZOOM x
  35. 35. 35 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Syracuse, NY (80) Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x Park Outdoor x ZOOM x Tallahassee, FL- Thomasville, GA (102) Clear Channel Outdoor x EYE x Fairway Outdoor Advertising x Lamar Advertising x x NCM x ZOOM x Tampa-St.Petersburg (Sarasota), FL (14) Clear Channel Outdoor x x x EYE x Lamar Advertising x x NCM x OUTFRONT Media x ZOOM x Terre Haute, IN (154) EYE x Lamar Advertising x x NCM x Toledo, OH (78) EYE x Key Ads x Lamar Advertising x x NCM x Toledo/Detroit Outdoor Advertising x ZOOM x Topeka, KS (137) EYE x Lamar Advertising x x NCM x Traverse City-Cadillac, MI (123) EYE x Lamar Advertising x x NCM x Tri-Cities, TN-VA (98)
  36. 36. 36 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Tri-Cities, TN-VA (98) (cont'd) EYE x Lamar Advertising x x NCM x Tucson (Sierra Vista), AZ (67) Clear Channel Outdoor x EYE x NCM x ZOOM x Tulsa, OK (62) Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x Tyler Outdoor x ZOOM x Twin Falls, ID (191) EYE x NCM x ZOOM x Tyler-Longview (Lufkin & Nacogdoches), TX (108) Arrington Outdoor x Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x ZOOM x Utica, NY (170) EYE x NCM x Park Outdoor x ZOOM x Victoria, TX (203) EYE x Lamar Advertising x x NCM x ZOOM x Waco-Temple-Bryan, TX (87) Clear Channel Outdoor x EYE x Lamar Advertising x x NCM x
  37. 37. 37 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Waco-Temple-Bryan, TX (87) (cont'd) ZOOM x Washington et al, DC-MD (8) Clear Channel Outdoor x EYE x JCDecaux x Lamar Advertising x Liquid Outdoor x Monumental Sports x x NCM x Simon Malls x Titan x ZOOM x Watertown, NY (173) EYE x NCM x Wausau-Rhinelander, WI (138) Digital Outdoors x EYE x Lamar Advertising x West Palm Beach-Fort Pierce, FL (38) Clear Channel Outdoor x x EYE x Lamar Advertising x NCM x OUTFRONT Media x ZOOM x Wheeling, WV- Steubenville, OH (159) EYE x Lamar Advertising x NCM x ZOOM x Wichita-Hutchinson, KS (69) Clear Channel Outdoor x x EYE x Lamar Advertising x NCM x ZOOM x Wichita Fls, TX-Lawton, OK (146) EYE x
  38. 38. 38 DIGITAL OOH FORMATS BY DMA AND MEDIA COMPANY *Digital availability from OAAA member media companies **Digital vehicles include buses and mobile billboards DMA (Rank) Digital Bulletins Digital Posters Digital Walls Digital Bus Shelters Digital News- stands Digital Urban Panels Digital Kiosks Digital Vehicles Digital Airports Digital Malls Digital Rail Digital Place- Based Video Networks Wichita Fls, TX-Lawton, OK (146) (cont'd) Fairway Outdoor Advertising x ZOOM x Wilkes Barre et al, PA (55) Adams Outdoor x EYE x Joyce Outdoor Advertising Lamar Advertising x x NCM x ZOOM x Wilmington, NC (132) EYE x Fairway Outdoor Advertising x x Lamar Advertising x NCM x ZOOM x Yakima-Pasco-Richland- Kennewick, WA (120) EYE x Lamar Advertising x NCM x ZOOM x Youngstown, OH (117) EYE x Lamar Advertising x x NCM x ZOOM x Yuma, AZ-El Centro, CA (157) EYE x Lamar Advertising x NCM x ZOOM x Zanesville, OH (204) Barnes Advertising Corporation x EYE x NCM x
  39. 39. 1850 M Street, NW Suite 1040 Washington, D.C. 20036 202.833.5566 www.oaaa.org

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