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2 magazine covers

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2 magazine covers

  1. 1. Front Cover Analysis essay Mixmag Magazine analysisAudienceThe Mixmag magazine has a specific target audience. The target audience will bearound 18-25. I think this because it is a magazine about dance music and isassociated with young adults as stereotypically going out and dancing to dance musicis a 18-25 year olds social life. Also the majority of the target audience would be maleas they tend to be urban and single. This is relevant as the dance magazine is aboutnights out, clothes, and dance music.House styleThe use of the yellow font could represent the sun which connotes summer time.Summer time is relevant to the Mixmag magazine because the genre of music isdance music which is used on holidays abroad, stereotypically when teens and youngadults go out and dance to the music. This is Mixmag’s target audience. Also thecentral image is used to contribute to the layout and design of the magazine.
  2. 2. However on the other Mixmag magazine the use of the colour gold represents theseriousness of the magazine and the high class ‘who is the greatest dance act of alltime’ is emphasised in the middle of the layout giving the audience the impressionthat that’s what the magazine will mainly concern.The Guttenberg Design PrincipleThe primary optical area is used stereotypically as the masthead is there and that’swhere our eyes first look. Our eyes then go across horizontally to the strong fallowarea where the ‘win a VIP trip to Ibiza’ catches the reader’s eye. It then goes on to theweak fallow area which gives away a free CD. This covers quite a large area of themagazine. Finally the terminal area in the bottom right corner is where the readergenerally finishes reading which has the least important features of the magazinesuch as the small coverlines.Main imagesThe front cover of the Mixmag magazine has a central image of a girl in a bikinidancing. This stereotypically represents the genre of dance music and the bikini she iswearing represents the summer and also represents the magazine and its audience.The only other image is the image of the CD which comes with the magazine showingexactly what you can get.MastheadThe Mixmag mastheads on both magazines are a very bold white font. This is a goodchoice because the background colour of the magazine will never be white as it’s avery colourful and bright magazine. The masthead is stereotypically at the top of themagazine and uses the Guttenberg design principle well. The name Mixmag canrepresent music relevantly because the word ‘mix’ can mean remixing a song which alot of dance music can be.
  3. 3. Q Magazine analysisAudienceIn the Q magazine the target audience will be for older people than the Mixmagmagazine for people in their 30’s and 40’s. This is because the Q magazine has moremature music for older generations. The magazine can target both male and femaleevenly as it has very common for both gendersHouse styleThe house style of the Q magazine is very classy through the use of gold fonts. Alsothe mast head uses a serif font which stereotypes a successful magazine. The layoutof the Q magazine also contributes to the house style as it stereotypically has acentral image and a masthead at the top, also the Guttenberg design principle is alsoapplied.
  4. 4. The Guttenberg Design PrincipleThe Guttenberg design principle for the Q magazine starts with the primary opticalarea again with the masthead which is first recognised. The strong fallow area has alarge selection of the central image and a small piece of information about what’sinside. The weak fallow area follows this in the bottom left area and uses a bold fontto make the coverlines stand out. The terminal area finishes with small essentialssuch as the barcode.Main imagesThe only image on the Q magazine is the central image of Jay-Z which is a close up.This is very straight forward and simple to the main coverline of the magazine whichis about Jay-Z.MastheadThe masthead of the Q magazine can represent different things relevant to the musicmagazine itself. Q can also mean ‘queue’ which can represent queuing at a concert.Also Q can mean ‘cue’ as in your cue to sing which is also music related. The coloursused on the masthead are the font being white and the background being red whichstands out and is very clear. The serif font also stereotypes the magazine.ConclusionBoth the Mixmag magazine and the Q magazine have differences and similarities.Firstly the audiences of the magazines are different because of the different genres ofmusic and the different ideas behind them. Also the house styles of the magazines usedifferent colours for different purposes. However on the second Mixmag magazinethe colour is gold just like the Q magazine for the same reason in a different content.Also both magazines use the Guttenberg design principle effectively with professionalstructures.The two magazines use main images the same through the use of the central imageas their main coverline. This is the main story which catches the audience’s eye beforeeverything else as it is most dominant on the page on both magazines. However theMixmag magazine also uses a smaller image to show what they could have with themagazine. Lastly the mastheads on both magazines are used professionally as theyare at the top of the page. However they have different purposes and effects to catchtheir specific audience’s eye.

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