Personal Information
Organization / Workplace
Elkhart, Indiana Area United States
Occupation
VP of Business Analytics and Technology
Industry
Advertising / Marketing / PR
Website
www.erlacher.com
About
Erlacher has Business Analytics and Technology responsibilities for all of Federated Media's companies, which includes a daily newspaper and its associated products (The Elkhart Truth, elkharttruth.com and flavor574.com), the family-owned local radio stations, websites and digital products/services provided to local businesses in northern Indiana.
Viewed as progressive by others in the industry, Erlacher is an innovative leader in the local media industry. He was among the first small-to-medium size papers in North America to launch a digital agency with a separate staff, brand and P&L to service SMB's. He certified his agency reps and several newspaper reps to sell Google AdWords. He ha...
Tags
sem
seo
leads
responsive design
social engagement
partnering
share
smb
federated interactive
the elkhart truth
borrell
hbr
media
local
newspaper
digital agency services
email
newsletters
desktop
tablet
mobile
flavor574
elkhart truth
local media association
digital publication
content marketing
advertising
native
niche
See more
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Personal Information
Organization / Workplace
Elkhart, Indiana Area United States
Occupation
VP of Business Analytics and Technology
Industry
Advertising / Marketing / PR
Website
www.erlacher.com
About
Erlacher has Business Analytics and Technology responsibilities for all of Federated Media's companies, which includes a daily newspaper and its associated products (The Elkhart Truth, elkharttruth.com and flavor574.com), the family-owned local radio stations, websites and digital products/services provided to local businesses in northern Indiana.
Viewed as progressive by others in the industry, Erlacher is an innovative leader in the local media industry. He was among the first small-to-medium size papers in North America to launch a digital agency with a separate staff, brand and P&L to service SMB's. He certified his agency reps and several newspaper reps to sell Google AdWords. He ha...
Tags
sem
seo
leads
responsive design
social engagement
partnering
share
smb
federated interactive
the elkhart truth
borrell
hbr
media
local
newspaper
digital agency services
email
newsletters
desktop
tablet
mobile
flavor574
elkhart truth
local media association
digital publication
content marketing
advertising
native
niche
See more