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Branding networks social media audit

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Social media are booming.

Which are the purposes and tangible assets of social media audits?

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Branding networks social media audit

  1. 1. B R A N D I N G   N E T W O R K S BRANDING NETWORKS SOCIAL MEDIA AUDITS
  2. 2. B R A N D I N G   N E T W O R K S SOCIAL MEDIA AUDIT Yes, its true: Social Media are Booming ! Digital marketing operations, have become too complex ecosystems
  3. 3. B R A N D I N G   N E T W O R K S SOCIAL MEDIA AUDIT The purposes of a Social Media Audit are: ! • Save Money: reduce waste and leakage due to poor tactics, resource gaps and mis-direction. ! • Optimize ROI: through adjustments in staff composition and marketing mix ! • Beat the Competition: detailed planning roadmaps provide clear strategies for market differentiation and superiority
  4. 4. B R A N D I N G   N E T W O R K S Who needs a Digital Marketing Audit? Social media are booming. As such any senior executive who has a growing interest in a company’s marketing performance is a candidate. • Boards of Directors • CEOs who are growingly dependent on social media for corporate performance • CFOs analyzing the performance of social media and ROI against the competition • Business Unit Executives conducting strategic planning • CMOs who are setting up budgets and requesting further investments in social media • Entrepreneurs who need to identify cost-effective and differentiated digital marketing options
  5. 5. B R A N D I N G   N E T W O R K S Which are the tangible Benefits? A digital marketing audit uncovers opportunities for ROI optimization, cost savings and realignment of marketing effort and channels involvement. ! • Objective and independent analysis ! • An analytic digital marketing framework for organizing resources and measuring performance ! • Competitor and best-practice benchmarking to guide resource allocation ! • A social media strategic map for corporate planning and execution
  6. 6. B R A N D I N G   N E T W O R K S Make sure you know how to differentiate yourself Vs your competitors

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