2. What is one thing you always bring
to a new business meeting or
networking event?
If you said…
Then, you’re right!!
First impressions are important for any number of reasons.
Often for a individual/ business or organization the is our first (and
sometimes only) chance to impress. This small leave behind can have huge impact as
long as you pay attention to design, message and your audience.
This post will outline a few tips to help ensure your business cards represent your
company, your brand, your image, your ideals, and your values… I could go on but you
get the idea.
3. back
front
sactown magazine
Crocker art museum
plays a huge role in your business cards. Now we are not saying it has to
be complex. But if possible unique, memorable and representative of your brand or
image.
A few things to help your design in these areas are
and . These samples above are from our “who we’ve met” stack and are just
some neat, eye-catching cards. Although we did not design these, we admire their
look and feel.
Image sources: BrandedSac,LLC
4. The nature of your business or product should dictate some of the design elements. We have covered an aspect similar to
this in our last post about logo design and ensuring it’s appropriate. The same holds true here for example, if you are a
professional agency or firm, you may want to shy away from using numerous bright colors all at once, or a fun bouncy font.
This is not to say the design must be boring or dry just remember to keep your potential audience in mind, and aim to
convey who you are, and if possible why what you do matters.
Here are a few color tips for inspiration from Web Designer Depot:
• Use one or two colors for a simple minimalistic feel.
• Multiple colors or patterns, or even splash of color over
a solid background for a fun or creative image/ feeling.
• Soft shades and pastels can lend to calm, or happy, or even
childlike feel depending on usage.
• Using a monochromatic scheme can be applicable for
demonstrating wisdom.
• White (clean, clear nature, pure)
• Brown (stability, and growth or roots)
• Gray (practicality, calm and wise)
• Red (confidence, strength, power and passion)
• Yellow (idealism, energy, happy, bright)
• Blue (trust, reliable, calm)
• Purple (wisdom, calm, ancient or royal, classic)
• Gold (wisdom, calm, ancient or royal, classic)
• Orange ( many love or hate – vibrant, vitality, endurance)
Image sources: the color wheel
5. According to Color Matters, “ In visual experiences, harmony is something that is pleasing to the eye. It
engages the viewer and it creates an inner sense of order, a balance in the visual experience. When
something is not harmonious, it's either boring or chaotic” (Basic Color Theory, 2012).
They further provide “Some Formulas for Color Harmony” which are as follows.
6. Another important aspect to pay attention to is ,
details, embellishments available to use, and even shapes.
These samples are fabulous examples of unique paper stocks
with various treatments.
7. New layouts can bring
to your
business cards
This unique business card, designed by
BrandedSac for DuFault’s Beauty
Boutique, is a great sample of
memorable layout. The folding style
allows for the desired content in a
simple yet, elegant fashion.
Image sources: BrandedSac, LLC
8. This is another awesome sample designed by BrandedSac,
to display a fun, creative environment. It also has a additional
leave behind piece that fits perfectly into the design, if you
want to leave a little something extra..
Image sources: BrandedSac, LLC
9. We couldn’t leave out our own business
card design.
We are always getting compliments on
our design, shape, color and the
embossed detailing.
There are so many, in not infinite
combinations and possibilities for your
business cards, so take the time to find
a design handing out to clients.
It could be your only chance, to seal the
deal with that new prospect.
Contact us today for designing your
business cards, and getting your
company or organization off on the right
start.
The End!
Image sources: BrandedSac, LLC
