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The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pint Sized Marketing Meetup

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Ecommerce is growing every day and done well, the average retail brand can often expect to see massive growth in their income. Done incorrectly however, your ecommerce site can be a giant money pit, Dan's talk guides you through the dos and don’ts of SEO for an ecommerce site.

Published in: Marketing
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The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pint Sized Marketing Meetup

  1. 1. The Guardian Angels and the Deadly sins of ecommerce SEO Dan Saunders
  2. 2. Here’s what you need to know
  3. 3. SEO for e-commerce websites is different from traditional SEO
  4. 4. Keyword research done? You’re half way there
  5. 5. Keyword Optimization
  6. 6. Include site search in your keyword research Periodic SEO analysis
  7. 7. Avoid keyword cannibalisation
  8. 8. Poor technical SEO? Clean your damned house!
  9. 9. Schema.org review markup lets you get stars beside your listing in the SERPs from individual product pages, and this affects click-through rates.
  10. 10. Design for mobile and desktop
  11. 11. Low quality content
  12. 12. Avoid duplicate content
  13. 13. Be wary of filters
  14. 14. - Add a “psychology” layer to your content. Typical product descriptions are dull and technical. People, however, buy on emotion and feelings. Bring your product descriptions to life by telling a story. - Images - Add user generated content Sell to humans not Search Engines
  15. 15. You need GA analysis to help prioritize areas for improvement Enable tracking of your site search Count popular searches Track clicks
  16. 16. Creating blog content can assist in ranking your e-commerce business for additional keywords that might not have a place on your main website. Plus, you can capitalize on long-tail keywords with your blog. Blog
  17. 17. Links - No links + no trust = No customers - Link building - Internal link
  18. 18. CRO - Put the focus on the user - Test absolutely everything - Collect information - Continue evolving - Think like a customer and map out their journey!
  19. 19. Don’t rely only on Pay Per Click (but also don’t forget it) Test ads that compel people to purchase Sell in a unique way Purchase intent keywords
  20. 20. Intertwine your email and social - Have social integrated into your site to build a community of happy buyers - Fill in Google My Business, Facebook and Twitter business forms
  21. 21. Final thought
  22. 22. Thank You daniel.saunders@branded3.com linkedin.com/in/dan-saunders-00764a55/

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