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SearchLeeds 2018 - Rob McGowan - Edit - Useless projects: Where AI meets human creativity


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Rob's SearchLeeds talk was an exploration of where AI meets human creativity, asking whether AI can ever truly be considered autonomously creative and examining a future where AI is used as a tool to build connections in society and enabvle new ideas.

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SearchLeeds 2018 - Rob McGowan - Edit - Useless projects: Where AI meets human creativity

  1. 1. How AI empowers creativity.
  2. 2. Olduvai gorge, Tanzania
  3. 3. New ways to connect.
  4. 4. Creativity is born from abstract connections
  5. 5. Olduvai gorge, Tanzania
  6. 6. A.I. Creativity & Connections.
  7. 7. What do we mean by AI?
  8. 8. Saying Deep Blue doesn’t really think about chess is like saying an airplane doesn’t really fly because it doesn’t flap its wings. Prof. Drew McDermott
  9. 9. It can be divisive.
  10. 10. Destructor or saviour?.
  11. 11. ConfidentialConfidential A.I. has a white guy problem. New York Times, June 2016
  12. 12. ConfidentialConfidential
  13. 13. What happens if we train AI on the darker corners of the web? Regular AI saw: “A person is holding an umbrella in the air” Norman, the Psychopathic AI, saw: “man is shot dead in front of his screaming wife” Norman was built by a team from MIT
  14. 14. If A.I. is an amplification of society, then how we all act will define it’s future.
  15. 15. Imagine a world where all your music was created by a 42yr old white male.
  16. 16. Can AI be creative?
  17. 17. With some help from human friends…
  18. 18. I don't like it, he said. come here in five minutes. I waited for what had happened. it was almost thirty years ago. it was over thirty years ago. that was six years ago. he had died two years ago. ten, thirty years ago. "it’s all right here. "everything is all right here. "it’s all right here. it’s all right here. we are all right here.
  19. 19. Confidential The Great Hall was filled with incredible moaning chandeliers and a large librarian had decorated the sinks with books about masonry. Mountains of mice exploded. Several long pumpkins fell out of McGonagall. Dumbledore’s hair scooted next to Hermione as Dumbledore arrived at School. The pig of Hufflepuff pulsed like a large bullfrog. Dumbledore smiled at it, and placed his hand on its head: “You are Hagrid now.”
  20. 20. Terrible poet.
  21. 21. An augmented future?.
  22. 22. Everything that can be automated… will be…. *Source: Forrester
  23. 23. Confidential
  24. 24. 79% of marketers think AI will allow us to move toward more strategic work.* *Source: Forrester
  25. 25. The rapid evolution of AI in media will enable our people to focus on innovation and intelligence rather than repetition and reports. Norm Johnston, global CEO and chief digital officer of Mindshare.
  26. 26. ConfidentialConfidential Augmented Inspiration.
  27. 27. Confidential
  28. 28. Confidential
  29. 29. Meet Ara. She’s entirely useless.
  30. 30. “My dream is to have people working on useless projects. These have the germ of new concepts.” Duncan Gough, V&A
  31. 31. “It was procrastination” “If you are a procrastinator, next time you are wallowing in the dark playground of guilt and self hatred over your failure to start a task, remember that the right kind of procrastination can make you more creative.” - Prof. Adam Grant, Wharton School, University of Pennsylvania
  32. 32. So what are humans for? Being more human than we have ever been
  33. 33. Confidential So what are humans for? • System level strategic thinking • Innovation in a connected world • Creativity and connective thinking • Espousing uniquely human values
  34. 34. Olduvai gorge, Tanzania
  35. 35. Confidential Using technology to assist Humanitarian Aid workers.
  36. 36. Mara Tanzania project.
  37. 37. Basic image… with highlights.
  38. 38. Edit Classifier. • EditBuildings_1406043538 • "custom_classes": 5, “ • "class": "HomeComplex", • "class": "HomeSmall", • "class": "TinComplex“, • "class": "TinLarge", • "class": "TinSmall", Uses reinforcement learning to train the Watson image recognition and classification algorithm
  39. 39. Confidential Creatively connecting. • Dramatically decreases response times – connecting those that need help with humanitarian aid • British Red Cross, Missing Maps and Crowd2Map on Tanzania have approached Edit. to roll out the prototype.
  40. 40. Creativity that stirs the soul?
  41. 41. Fan Hui, Alpha Go player
  42. 42. Fan Hui, Alpha Go player "It's not a human move. I've never seen a human play this move… so beautiful."
  43. 43. One consumer. One conversation. One agency. @edit_agency @herd6