1.
Content marketing tips
that won’t break the bank
(or your spirit)
@kirsty_hulse @manym1nd5 #searchleeds

2.
Let me tell you a secret...

3.
56% said links

4.
Coverage
Reach
Engagement
Traffic
Conversion

5.
Long term:
Diversity our objectives
Pimp our data
Become PR and brand experts
Become qualified business consultants
Nail creative execution

6.
Short/mid term solution:
Make it easier to execute
Make it easier to buy

7.
Short term:
Ideas, not assets, are everything
Volume is imperative
Create assets cheaply

8.
Step 1: Ideas, not assets,
are everything

9.
I got bored
screenshotting
logos.

10.
These are all brand stories

11.
“Don’t create
content
directly about
a brand, it’s
seen as
commercial
and you won’t
get links.”

12.
2018+
Don’t be afraid to know a
brand and lead with it

13.
Know a brand:
1. What are the 3 core objectives?
2. What is the value proposition?
3. What is the USP?
4. What is the consistent message?

14.
I made a template! Email me.

15.
What if my brand is just
a bit shit?

16.
Step 2: Volume is
imperative

17.
Who’s ever had a massive
campaign flop?

18.
“Value” questions will
continue to get harder.

19.
4 monthly
smaller
campaigns
Quarterly
sexy sexy
content
campaign
Lots of room for error
and change

20.
Step 3: Create content
cheaply

21.
@kirsty_hulse
Are you a business?

22.
@kirsty_hulse
Congratulations! You
win FREE LINKS!

23.
Submit founder
and entrepreneur
interviews

24.
Product launches
Investment wins
New hires
New clients
Regionally based

25.
@kirsty_hulse
You do not need to
spend a lot to create
engaging content

26.
20% increase in traffic
4 leads
Cost $249
Required no developer time
1 day to distribute

27.
Quizzes

28.
$25

29.
Free

30.
Free

31.
@kirsty_hulse
Get other companies to
create content for you

32.
We got some architects to draw up
some designs for a structurally sound,
historically accurate pillow fort

33.
In case you’re interested...

34.
Total campaign time
and cost = 2 days
Lovely links

35.
Link
to
client
Link to
architects we
partnered with

36.
http://timeline.knightlab.com

37.
In summary...

38.
Thank you!