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Google own Search right? Wrong! In this talk Dan looks into the rise of Amazon Search Optimization and shares insights on how to rank higher on Amazon. Why should we care? Because 45% of the UK Search on Amazon before they use Google and in the US it’s 52%. This combined with the rise of voice search, where Amazon again are crushing it, means we as SEO’s need to be prepared. Dan's talk is from BrightonSEO's ecommerce summit.