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The days where dad and the kids were the consumers and mom was the shopper are gone. Mom is now driving the consumption behavior. Why? Because, according to her SoLoMo behaviors, she has moved past the "gaming mom" and has now become much more aware of products and benefits. She is getting aware on social sites, and she is researching on parenting blogs and then making the buying choices for her family. Her multimedia consumption is leading to faster, smarter and better buying decisions. Join us as we take a look at media engagement and activating the SoLoMo Mom. We will look at the differences in how media behavior, geography, culture and other demographics impact these statistics.