Do you remember wanting the new shiny toy that your friend has? We all like to be part of the new thing that everyone is talking about.
This need for belonging extends to social networking as well. Unfortunately, not all social media channels are created equal and you don’t have to be on it just because it exists.
It’s important to know which social network will serve your brand, business objectives and customers well in the long run. So, how do you pick the right social network for your organisation?
Read the full article here: http://www.brandchemistry.com.au/how-to-identify-the-right-social-media-channels-for-your-target-audience/