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How to identify the right social media channels for your target audience

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Do you remember wanting the new shiny toy that your friend has? We all like to be part of the new thing that everyone is talking about.

This need for belonging extends to social networking as well. Unfortunately, not all social media channels are created equal and you don’t have to be on it just because it exists.

It’s important to know which social network will serve your brand, business objectives and customers well in the long run. So, how do you pick the right social network for your organisation?

Read the full article here: http://www.brandchemistry.com.au/how-to-identify-the-right-social-media-channels-for-your-target-audience/

Published in: Social Media
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How to identify the right social media channels for your target audience

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  2. 2. ‘P *; :i; *” Unfortunately, not all social media channels are created equal and you don't have to be on itjust because it exists. It's important to know which social network will serve your brand, business objectives and customers well in the long run.
  3. 3. It's vital to know the type of business your company is so you can be on the right social media channel to attract the right type of audience with the right tone of voice.
  4. 4. 2. Outline your social media goals and objectives Identifying goals is important so you can measure your success. Why do you need to engage on this channel? What are you trying to get out of it? Knowing what behaviour you want to drive also helps with identifying your messaging for this channel.
  5. 5. You should have a good understanding of your audience personas and their online behaviour. You should be where your existing and potential customers are. Are they on this social media channel? which channels are influential for your audience? Does this network fit your demographic?
  6. 6. After you know who your personas are, you will know the type of content your audience consume. Do they respond to text, photos or videos? If they engage well with videos, you may want to be on Youtube. Look for the platform functionality that works with your product offering, your audience as well as your content.
  7. 7. Check out how your competitors‘ social media efforts are performing. Keep in mind that their success or failure does not necessarily reflect how yours will turn out. If you are competing against a more established or bigger company, pick and invest in channels where you can yield the most impact and engagement - you may fill a gap that your competitors didn't know exists.
  8. 8. With a number of 1.44 billion active users a month, it is easy to assume that Facebook is the go to social media channel to reach everyone. However, this Isn't the case if your target audience resides in China, where its top social media sites include Qzone, Weibo and Wechat; or in japan, where Twitter is more popular.
  9. 9. Social media marketing is a long-term game. Remember to always test and measure your efforts, and adjust your strategy where needed!
  10. 10. Bc 3'a"d°“°'"‘5"Y Do you need help with your social media strategy? H“ Contact us today for an informal chat. www. brandchemistry. com. au hello@brandchemistry. com. au

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