There's a change in focus in marketing globally. The game is changing as spending increases on internet or online advertising, and decreases on above-the-line channels.
Digital spend is predicted to exceed 25% of total advertising spend in 2016, fuelled by the increase in mobile advertising spend in 2015. In Australia, it is estimated that 51% of advertising spend will be allocated to digital in 2019, compared to 34% in 2014.
We hope you enjoy the infographic!
If you'd like to keep updated on the latest in marketing, subscribe to The Alchemist here: http://www.brandchemistry.com.au/subscribe.