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Infographic - The Rise of Digital Marketing in 2015

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There's a change in focus in marketing globally. The game is changing as spending increases on internet or online advertising, and decreases on above-the-line channels.

Digital spend is predicted to exceed 25% of total advertising spend in 2016, fuelled by the increase in mobile advertising spend in 2015. In Australia, it is estimated that 51% of advertising spend will be allocated to digital in 2019, compared to 34% in 2014.

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Infographic - The Rise of Digital Marketing in 2015

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