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8 things to avoid when naming a b2b brand

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We've all seen fair share of b2c and b2b brand name disasters, even if we've never created one.

So how do you get it right when it's your turn to create a new b2b brand name?

Knowing what to avoid can help you navigate the waters with ease. Read the full blog post to get a heads-up on the 8 most potent disaster-causing ingredients to avoid when naming a b2b brand: http://www.brandchemistry.com.au/8-things-to-avoid-when-naming-a-b2b-brand.

Published in: Marketing
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8 things to avoid when naming a b2b brand

  1. 1. when naming a bzh brand
  2. 2. We've all seen our fair share of brand name disasters. So how do you get it right when it's your turn to create a new b2b brand name?
  3. 3. '5.-'I 4 W / Think beyond the E, limits of your current #3" market: you have no E idea how far your H I K brand could go.
  4. 4. ,. . . "H : .rI I: .:: I Brand names only work if they speak to the heart of your customer. Put yourself squarely in their shoes and don't let personal preferences or corporate politics get in the way.
  5. 5. Mass brainstorms don't work. Instead, work closely with a small group of people who know your customers and the market intimately: giving you a crystal clear focus on the customer and avoiding groupthink. llamuu
  6. 6. @ Naming Competitions Naming competitions suffer from a lack of structure, customer insight and direction. Avoid at all costs.
  7. 7. Sometimes it's worth ignoring the rest of the market, but not here. A detailed survey of the competition's names is vital before you've even started.
  8. 8. 0 #4:: ,-1:; :i'2.'”’= ::ft; Ii Tlj Do your homework first: 14% , I‘ Identify those magical ingredients — j that make your organisation unique: ' . I.I " i: :’l'Z'l Isllflg : l :1 | : "-. :':11r= Ill ' "'l>-‘fl I: "‘? lI~_l‘-L‘
  9. 9. ® Forgetting your customer There are 2 types of customer research vital to the success of a b2b brand naming project: 1. Research before your workshop (to find out what makes your customers tick) 2. Research after it M (to run possible name options past them) Even the flashest name in the world is no good if your customers hate it.
  10. 10. Let's face it: you're never going to get everyone liking your new brand name. Do your groundwork, choose a bold name and when you take the leap, do it with confidence. ~£é: Q~ | ,:—‘ "‘vpjuV. LV. l.‘fl VAV
  11. 11. Bc Do you need help with creating an outstanding brand strategy? Brand chemistry “H Contact us today for an informal chat. www. brandchemistry. com. au hello@brandchemistry. com. au

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