We've all seen fair share of b2c and b2b brand name disasters, even if we've never created one.
So how do you get it right when it's your turn to create a new b2b brand name?
Knowing what to avoid can help you navigate the waters with ease. Read the full blog post to get a heads-up on the 8 most potent disaster-causing ingredients to avoid when naming a b2b brand: http://www.brandchemistry.com.au/8-things-to-avoid-when-naming-a-b2b-brand.
We've all seen our
fair share of brand
So how do you get it right
when it's your turn to create
a new b2b brand name?
Think beyond the E,
limits of your current #3"
market: you have no E
idea how far your H
brand could go.
,. . .
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Brand names only
work if they speak
to the heart of
Put yourself squarely in their
shoes and don't let personal
preferences or corporate
politics get in the way.
Mass brainstorms don't work.
Instead, work closely with a small
group of people who know your
customers and the market
intimately: giving you a
crystal clear focus on
the customer and
Naming competitions suffer from
a lack of structure, customer insight
Avoid at all costs.
worth ignoring the
rest of the market,
but not here.
A detailed survey of the competition's
names is vital before you've even started.
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Do your homework first:
14% , I‘ Identify those magical ingredients
— j that make your organisation unique:
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® Forgetting your customer
There are 2 types of customer research vital
to the success of a b2b brand naming project:
1. Research before your workshop
(to find out what makes your customers tick)
2. Research after it M
(to run possible name options past them)
Even the ﬂashest name in the world
is no good if your customers hate it.
Let's face it: you're never going to get
everyone liking your new brand name.
Do your groundwork, choose a bold name and
when you take the leap, do it with confidence.
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Do you need help with creating
an outstanding brand strategy?
“H Contact us today
for an informal chat.
www. brandchemistry. com. au
hello@brandchemistry. com. au