Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

8 Secrets to designing viral inforgraphics

577 views

Published on

Creating a captivating infographic that can charm and inform simultaneously can sometimes be a bit like geo tagging Dory. Where do you even start?

Published in: Design
  • Be the first to comment

  • Be the first to like this

8 Secrets to designing viral inforgraphics

  1. 1. 8 secrets to designing viral infographics Plan Prepare Organise Creating a captivating infographic that can charm and inform simultaneously can sometimes be a bit like geo tagging Dory. Where do you even start? Surely, you’d love it to be useful to your audience. But let's be real, you wouldn’t be devastated if it broke the internet. So what are the design practices you need to know about to give your infographic the best chance at megastar virality? The process of building an infographic is somewhat like constructing a building - it’s all about the architect's preparation and groundwork. Make your visuals easy to comprehend. Do this by highlighting facts and statistics throughout the piece. Even the best designers can’t do anything if they don’t have a story to tell. Try getting your team together to conceive an interesting visual metaphor that blends two different ideas. No.1 Start with a solid foundation No.2 Crucial content No.3 Easy on the eye No.4 First impressions 600px width Bullet points Design a great headline and a stellar first image. Try to incorporate the theme of the infographic into the title design. The use of relevant diagrams and data will help increase shares. Use interesting facts to lure your viewer into wanting to find out more about the topic. Tell a story through illustration. Solve some kind of problem your viewer is experiencing. Answer a question by the end of the infographic. Avoid adding too many colours to your design. A good guide is to not use any more than 4 colours, with 1-2 colours being the main feature hues. Experiment by using an array of shades to incorporate more tone and depth. No.5 Diagrams and data No.6 Colour trends No.7 The narrative No.8 Sharing is caring Always offer clear call-to-actions and social sharing opportunities. It’s especially important to place a call-to-action at the conclusion. Give your infographic the best chance at going viral by following the design tips we’ve covered here today. Don’t worry if you don’t know where to start. A good inbound agency will have abundant experience and useful insight that will help guide you through the whole process. To learn more about inbound agencies visit: brandchemistry.com.au SUCCESS!

×