to designing viral
Creating a captivating infographic that can charm and
inform simultaneously can sometimes be a bit like geo
tagging Dory. Where do you even start? Surely, you’d
love it to be useful to your audience. But let's be real,
you wouldn’t be devastated if it broke the internet. So
what are the design practices you need to know about
to give your infographic the best chance at megastar
The process of building an
infographic is somewhat like
constructing a building - it’s all about
the architect's preparation and
Make your visuals easy to
comprehend. Do this by
highlighting facts and statistics
throughout the piece.
Even the best designers can’t do anything if they don’t have a story
to tell. Try getting your team together to conceive an interesting
visual metaphor that blends two diﬀerent ideas.
Start with a
Easy on the eye
Design a great headline and a stellar
ﬁrst image. Try to incorporate the
theme of the infographic into the title
The use of relevant diagrams and
data will help increase shares. Use
interesting facts to lure your viewer
into wanting to ﬁnd out more about
Tell a story through illustration.
Solve some kind of problem
your viewer is experiencing.
Answer a question by the end
of the infographic.
Avoid adding too many colours to your design. A good guide is to
not use any more than 4 colours, with 1-2 colours being the main
feature hues. Experiment by using an array of shades to
incorporate more tone and depth.
Sharing is caring
Always oﬀer clear call-to-actions and
social sharing opportunities. It’s
especially important to place
a call-to-action at the conclusion.
Give your infographic the best chance at going viral by following the design tips we’ve
covered here today. Don’t worry if you don’t know where to start. A good inbound agency
will have abundant experience and useful insight that will help guide you through the
To learn more about inbound agencies visit: