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5 things you need to know before investing in a marketing automation platform

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Investing in a new marketing technology platform is an important and far-reaching decision for your business.

Marketing automation platform should be friend, not foe.

Published in: Marketing
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5 things you need to know before investing in a marketing automation platform

  1. 1. things you need to know before investing in a marketing automation platform U H H W iamaa g [I ______. %V E. ‘-2. '—-~*' "iii@@ ll . n — — -
  2. 2. You can increase customer loyalty by publishing content that reflects your unique position in the market. ‘b We're buzzing just thinking about the possibilities. .. >X
  3. 3. “ Functionalitiesz Understand what you need from your marketing automation platform Pull together all your functional requirements in a simple table where you can check things off and make notes during your demos.
  4. 4. . Demos: Get the right people in the room A marketing automation demo is not a one (wo)man job. Many people in your business will be impacted by the decision so you need to give them the opportunity to have a say in it. ‘I '1’ ‘I 1'! ’
  5. 5. “ Questions: Don't be afraid to ask until you're 100% satisfied It's easy to feel bamboozled by the sheer amount of features that will be presented to you in the sales process. Remember: you're entering into a long term partnership with a technology vendor.
  6. 6. “ Resources: Be sure you have capacity to manage all aspects of the platform Ask solution providers straight up what skills will be required to implement and maintain the platform as well as the weekly time commitment recommended to increase the chance of success.
  7. 7. “ ‘Cheap’ solutions: Beware of the hidden costs Some vendors may seem cheap at first, but only give you some of the tools that you've seen in the demo. Checking your functionality requirements against the fine print in the quote will protect you from hidden costs.
  8. 8. A if in vm -we Investing in a new marketing technology platform is an important and far-reaching decision for your business. If in doubt, ask other people in your network about their experience with different platforms to get a more independent perspective. Afterall, there's nothing more powerful than a user review.
  9. 9. B C Marketing automation platforms should be friend, not foe. Brand chemistry Download this 10-step guide to choosing the right marketing automation platform to make sure you're on the best path for your business. Th’ 13 “'9 SW60 (0 choosing me , , , ghl "W*HIn¢ automation platform www. brandchemistry. com. au hel| o@brandchemistry. com. au

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