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11 ingredients for a great b2b brand brief - Brand chemistry

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In the same way that you wouldn’t try to whip up a croquembouche without knowing the recipe, any brand agency really worth their fees wouldn’t start a brand project for your company before they have complete picture of what makes your business and your customers tick. So what information do you need to provide?

Here are Brand chemistry's 11 ingredients for a great b2b brand brief.

To find out more about how we can help you amplify your b2b brand, visit http://www.brandchemistry.com.au.

Published in: Marketing
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11 ingredients for a great b2b brand brief - Brand chemistry

  1. ingredients ’ A for a great , “ b2b brand brief
  2. 63 You wouldn't start a brand project before you have a complete picture of what makes your business and your customers tick. So what information do you need to provide? Check out Bc's 11 ingredients for a great b2b brand brief. ..
  3. A snapshot of your ideal customer: job title, industry, KPls. Keep it short, simple and single-minded.
  4. 9 The things they need to succeed in their role.
  5. Your customer's "3 ? ,_i= . j 5 i‘ . . frustrations and fears. . ,.__——a 1 3.. ., in
  6. '1; , a How they'd like their role to look in 3 years time. What do they dream of?
  7. im 53% £1.27 T322‘ W’ 313 if an I 45*"? §_ ‘i€3% HZEEEWIIEEZTID . ’ 5 . . Look at their KP| s. What do they need from your sector in order to nail them?
  8. Brand personality. What are the characteristics your brand needs to display in order to make your customer feel inspired and confident about the future?
  9. ? is it about your organisation, product or that makes you different to all the others What service
  10. u—. .-1 Brand vision and values. What does your organisation stand for? What do you want for your world?
  11. The benefits your businessl productlservice delivers. How does your organisation, , product or service make life better for your customer?
  12. “ The emotions these benefits convey. How will your customer feel when you have made life better for them?
  13. B _ Competitor logos ' ‘ Notbecause you want to copy, but because you're going to set A yourselves apart from the crowd. ' ’ - i ‘ ‘
  14. Bc Do you need help with creating an outstanding brand strategy? Brand chemistry H“ Contact us today for an informal chat. www. brandchemistry. com. au hel| o@brandchemistry. com. au

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