The little red book

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The little red book

  1. 1. BrandSut raıwww.brand-sutra.com
  2. 2. B r a nd S ut a ı r AStrategicBranding Agency
  3. 3. B r a nd S ut a ı r What is Branding?  
  4. 4. B r a nd S ut a ı r But first what isa Brand?  
  5. 5. B r a nd S ut a ı rA brand is not a logo identity or a product
  6. 6. B r a nd S ut a ı r[A Brand is a person’s feelings ]towards a product, service or anorganization
  7. 7. B r a nd S ut a ı rBranding is a processof communicatingdesired perceptiontowards a ProductService or anorganization.
  8. 8. B r a nd S ut a ı rBrand will become the most powerful strategic toolsince the spreadsheet.
  9. 9. B r a nd S ut a ı rIn most companiescreativity isseparated bystrategywith a large gap.
  10. 10. B r a nd S ut a ı rWhen both work together they build Charismatic Brands.
  11. 11. B r a nd S ut a ı r[ A Charismatic Brand is a product, service or an organization for which people believe there is no substitute. ]  
  12. 12. B r a nd S ut a ı rAny Brand can be Charismatic.
  13. 13. B r a nd S ut a ı rEVENYOURS.
  14. 14. Our 3 disciplines of Brand-Building
  15. 15. B r a nd S ut a ı r1:DIFFERENCIATE
  16. 16. B r a nd S ut a ı rWe are hardwiredto do only what’sdifferent.
  17. 17. B r a nd S ut a ı r2     : INNOVATE
  18. 18. B r a nd S ut a ı rOur Mantra We Zig Zag
  19. 19. B r a nd S ut a ı r3   : VALIDATE
  20. 20. B r a nd S ut a ı r[Validation means bringingthe audience into thecreative process. ]
  21. 21. B r a nd S ut a ı rThe oldcommunicationmodel was amonologue. SENDER   MESSAGE   RECEIVER  
  22. 22. B r a nd S ut a ı rWe believein adialogue.    SENDER   MESSAGE    RECEIVER  
  23. 23. The BrandSutra hiresand collaborates withbest-of-breed to helpdevelop and stewardyour brand   BrandSut raı CLIENT
  24. 24. What we doResearchBrand StrategyBrand ArchitectureContent DevelopmentVisual identity design Environmental Branding Digital Strategy Social Media Strategy Information Architecture
  25. 25. BrandSut raıwww.brand-sutra.com

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