From the comfort of the couch, to the break room at work, mobile phones have become the gateway through which people connect to family, friends, and brands. For many people, 654 million to be exact, this mobile migration involves at least one daily visit to Facebook's mobile app.
Facebook's mobile moment has arrived, bringing with it a number of challenges and opportunities. Marketers must now understand how to combat smaller screen sizes, multi-tasking users, and increased competition in the feed. Defeat these challenges and the payoff is immense, as mobile campaigns can bolster brand awareness, m-commerce revenue, and customer loyalty.
We've compiled 7 stats to help you make the most of this shift. Take a look and for more info, be sure to download our full free ebook: http://info.brandnetworksinc.com/mobileguide