Brand management trends and tools for top performance. Adding SEO, CRM, Social media, Mobile and Local services to the mix creates a whole new layer to the business management workflow.

1. © 2009 | BrandMover

2. Give a brand a
customer and
you feed him
for a day.
© 2009 | BrandMover

3. Teach a brand to fish and you feed him for a Lifetime.
© 2009 | BrandMover

4. you can
SHARE & SELL
anything to
anyone
anywhere
anytime
almost FREE
© 2009 | BrandMover

5. CONNECT, EDUCATE, ENTERTAIN, GIVE to the RIGHT ONES
© 2009 | BrandMover

6. a rich BRANDING harvest
We all are more DEMANDING and INVOLVED
individually, socially, nationally and globally
We should be FLEXIBLE & RESPONSIBLE to all
economy, technology, eco, society CHANGES
© 2009 | BrandMover

7. real-world EXPERIENCE
The recession helps us to turn BACK TO THE ROOTS
real values, real (offline) relationships, organic life.
Semantic metadata, ROMANTIC poetry, NATURAL joy
less TV, more vitamins, instant, FRESH, green, FREE
mashed, customized, limited, hand made, eco…
TOUCH it, SMELL it, TASTE it.
© 2009 | BrandMover

8. Don't look for misery and recession
ARTS flourish. SPIRITS are lifting
NATURAL selection’s going on
The weak will fade away,
the strong will survive
AWD ahead, uphill.
© 2009 | BrandMover

9. where is
YOUR BRAND
today?
Is it still
AT THE TOP?
© 2009 | BrandMover

10. A BRAND NEW BUSINESS MANAGEMENT LAYER
Strategic Planning, BI Stakeholder Relationships Quality Management
EM Knowledge & Innovation Information Systems Corporate Ethics
Enterprise Management Enterprise Risk mng Social Responsibility Communications
Research & Strategy Marketing Communication Event Management
CRM
Leads management Opportunity management Conversion Management
Marketing, Sales & Support
Management Sales Channels Sales Process Customer Support
Trends & Research Web Systems & Services Content Management
Social Media Optimization Search Engine Optimization Search Marketing, PPC
DBM
Local, Global & Mobile Links, Popularity, Authority Blogs and Microblogging
Digital Brand Management
Reputation Management Ranking & Top positioning Web Analytics, Scorecard
Production Process Inventory & Infrastructure Project Management
Materials Management Quality Control & Inspection Industrial Designs
SCM
Disaster Management Purchase Process Transport Management
Supply Chain Management
Energy Management Environment Management Outsourced Processes
Financial Accounting Cash & Investments Enterprise Costs
FM
Investors & Lenders Accounts Receivables Accounts Payables
Financial Management &
Legal Compliance Tax Management Dashboards & Reports
Legal Compliances
Manpower Planning Compensation Management Security Systems
HR
Human Resources Training & Development Assignments & Performance Work Environment
© 2009 | BrandMover

11. SEO rulz!
HUGE SEO awareness and COMPETITION increase.
Almost any marketer tries to LEVERAGE SEO.
Companies recognize the NEED and VALUE
of DEDICATED STAFF to implement SEO.
Their smart outsourcing or in-house
moves will DRIVE BRAND SUCCESS.
If you aren’t found on Google, you’re not being found.
© 2009 | BrandMover

12. SEO consultants are
BOOKED UP for 2009
We were never so busy
Tools and scams are
everywhere, but it is
HOW YOU USE DATA
that really matters.
© 2009 | BrandMover

13. CONTENT is still the king
It's not only pages & links:
videos, news, articles, blogs,
wikis, images, tags & more
HD VIDEO is the number one tactic
that marketers will be focusing on.
If you’re not doing it, your competition will.
LOCAL & MOBILE search are more enjoyable,
productive and popular than ever before.
© 2009 | BrandMover

14. a new 361’ CRM engine
In such tough times, CRM strategies focus on the
hottest OPPORTUNITIES, IMPACT and flexibility
What’s the website DOING for your business?
What's the TCO and ROI? Any BAILOUT plan?
CONVERSIONS are what should be tracked
ADAPT to the changing SOCIAL CONSUMER
CONNECT the brand with the COMMUNITIES
UNLOCK your customer DATA to create VALUE
© 2009 | BrandMover

15. software > services > SaaS
Software and services enjoy solid growth
hardware spending is expected to decline.
Meet the consolidated SOCIAL ENTERPRISE.
Move to the CLOUDS for top brand PERFORMANCE.
OpenSource gets a boost. The choice is yours:
iPhone, Office ondemand, Google Apps, Sforce
When SaaS and datacenters are $10-$20/m,
Facebook and Twitter are business models,
there’s no better time to digitize our skills
We can instantly take our business on the road.
© 2009 | BrandMover

16. the COMMUNITY
SOCIAL MEDIA is not ‘cheap entertainment’
Adding it to the brand's media mix can’t
afford to loose sight of WHO THEY ARE
to KNOW our offline and online friends
and track the online success METRICS
With limited budgets, companies LISTEN to
millions suggestions, reviews, complaints
Looking luxurious seems emotionally wrong in 2009
© 2009 | BrandMover

17. IDENTITY = value
Getting creative with new fiction and
alphanumerical brand names is trendy
Market research & psychographics
try to get inside consumers’ heads.
In 2009, THE CUSTOMERS ARE
brand advisors, designers, advertisers,
CREATING products, concepts and ads
SHARING ideas in blogs and social networks.
The sky is the limit.
© 2009 | BrandMover

18. INNOVATION continues
Empowered by GPS and GeoIP, brands target
consumers in the right place, at the right time
DESIGN keeps products and services FRESH
improving SUSTAINABILITY & DIFFERENTIATION
making the world a BETTER place
Get the FIRST-MOVER advantage!
Walking along a coffee, you get a coupon for a free donut to your latte.
© 2009 | BrandMover

19. advertising = PERFORMANCE
Brands compete on PRICE, EXPERIENCE
SERVICE, QUALITY and brand CONSISTENCY.
A global advertising growth of
15% is expected, 45% rise in video ads
20% growth in SEARCH marketing
REVISE operations and REMAIN competitive
GROW at the expense of competitors.
PERFORMANCE-based ads holding up
much better than banner ads.
Tired of keywords price inflation?
Go ORGANIC!
© 2009 | BrandMover

20. MOBILE | MoSoSo
GPS leads a seismic SHIFT for MOBILE phones:
COOL applications for LOCATION-based technology
SMARTphones SCAN product's barcodes in the shop
COMPARE prices on the web and scan visit cards
on the fair to import LEADS in your CRM
QUALITY over Quantity in relationships:
REAL-WORLD, MoSoSo interactions - polite and RESPONSIBLE
Reduced social NOISE, SANITIZED friends lists, Scam IMMUNITY
In your area there are people who
have or know something you need.
© 2009 | BrandMover

21. Questions?
Think positive.
No more excuses!
Let‘s do it!
© 2009 | BrandMover

22. Thank YOU!
See you at the top!
BrandMover
22.2.2009
©
© 2009 | BrandMover