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The Sage SME Business Sentiment Index 2011 is a recent project that BrandMatters worked on for Sage Software Australia, a client of ours for over five years. The project involved an extensive qualitative and quantitative research programme and the development and execution of an integrated communications campaign.
For those of you unaware, Sage is a leading, global business management software specialist, with over six million clients across 29 countries. The Sage SME Business Sentiment Index is based on a comprehensive market research study we ran, involving over 600 business owners, decision makers and business experts across all business sizes and industries in Australia. The SME index is a demonstration of the Sage brand promise – Sage lives and breathes SMEs’ businesses.
The SME Index forms part of a sophisticated, integrated Sage campaign which is currently in market, combining traditional media (TV and print) and digital. The campaign has two objectives – to build the Sage brand profile and to generate high-quality sales leads.