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Leading a Global Brand Transformation at Ericsson

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A presentation given by Ericssons SVP, Chief Marketing and Communications Officer Helena Norrman at Brand Leadership Forum in May, 2016.

Published in: Leadership & Management
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Leading a Global Brand Transformation at Ericsson

  1. 1. BRAND® LEADERSHIP FORUM EXPLORING THE SUCCESS FACTORS IN CORPORATE BRANDING LEADING A GLOBAL BRAND TRANSFORMATION HELENA NORRMAN SVP, CHIEF MARKETING AND COMMUNICATIONS OFFICER ERICSSON
  2. 2. BRAND® LEADERSHIP FORUM EXPLORING THE SUCCESS FACTORS IN CORPORATE BRANDING NEP Worldwide Network P A R T N E R S F O U N D E R C O R P O R A T E B R A N D C O N S U L T I N G
  3. 3. BRAND® LEADERSHIP FORUM EXPLORING THE SUCCESS FACTORS IN CORPORATE BRANDING

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