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Hcl develops an e-business marketing portal for a global pharmaceutical company


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Hcl develops an e-business marketing portal for a global pharmaceutical company

  1. 3. BACKGROUND CHALLENGES / OBJECTIVES SNAPSHOT <ul><li>Vertical: Healthcare </li></ul><ul><li>Micro-vertical: Life Sciences </li></ul><ul><li>Service Areas: Application Integration & Rollout [Sales & Marketing] </li></ul><ul><li>Technologies /IPs / Frameworks: Microsoft .NET with SQL Server 2008 RDBMS; Adobe connect for doctor video conferencing; Ping Federate SAML authentication mechanisms; VELOCITY CMS for content maintenance; Dev Express for reporting and analytics modules </li></ul><ul><li>A global pharmaceutical company approached HCL to develop its Portal program in Japan - a consolidation exercise to host product/brand information for various drugs and disease conditions meant for consumption by health care professionals, patients and the general population at large </li></ul><ul><li>The portal’s purpose is to integrate common functions like adherence programs for patients and provide rich data analysis to help in the strategic initiatives of the marketing function. Launched in 2009, the portal is to make further inroads in the content integration process and help establish control over published content from various stakeholders - eBusiness, corporate affairs, etc. </li></ul>HCL develops an eBusiness / Marketing Portal for a global pharmaceutical company <ul><li>Lack of a strategy to integrate portal functions across 24 brand sites </li></ul><ul><li>Multiple technologies and multi-vendor scenarios with no Content Management system, resulting in high costs to support content updates </li></ul><ul><li>Privacy Audit findings on deficient privacy controls and lack of a security plan </li></ul><ul><li>Increase the percentage of targeted doctors / HCPs through brand renewal </li></ul><ul><li>Reduce the lead time to roll out new product brand sites </li></ul><ul><li>Adherence programs for patients; encourage the doctor-patient relationship </li></ul><ul><li>Mobility interfaces for doctors for easy access to information </li></ul>
  2. 4. RESULTS / BENEFITS THE SOLUTION <ul><li>HCL has unique capabilities and extensive experience on marketing portals for pharmaceutical companies, and deployed the right people to help in the integration effort and system rollout in December 2009 </li></ul><ul><li>Portal integration: The portal was integrated to provide technical project management services and vendor management. </li></ul><ul><ul><ul><li>Common portal infrastructure definition </li></ul></ul></ul><ul><ul><ul><li>Content Management system rollout for all 24 brand sites </li></ul></ul></ul><ul><li>Audit remediation: </li></ul><ul><ul><ul><li>Identified gaps from a privacy audit perspective. Security requirements analysis and remediation </li></ul></ul></ul><ul><li>Technical/Usability Design : </li></ul><ul><ul><ul><li>Complete technical design and usability validation for the Japan affiliate </li></ul></ul></ul><ul><ul><ul><li>Architectural control and validation </li></ul></ul></ul><ul><li>The Japan outfit outsourced account management for brand portals to HCL, leading to significant cost savings for the company </li></ul><ul><li>Target doctors have increased to 10% of direct sales activity and also increased brand awareness in Japan </li></ul><ul><li>HCL provided a validated platform to securely publish medical literature and letters to doctors (a first in Japan) </li></ul><ul><li>Deployment of a Content Management system which enabled a 30% savings in cost for regular content updates to portals </li></ul><ul><li>Provided initial analytics on user activity and portal adoption, to influence the marketing strategy in Japan </li></ul><ul><li>Portal architecture now enables the rollout of common infrastructures across the Asia Pacific region beyond Japan </li></ul><ul><li>Reduced the lead time for new brand site development and rollouts </li></ul>
  3. 5. Hello, I’m from HCL! We work behind the scenes, helping our customers to shift paradigms and start revolutions. We use digital engineering to build superhuman capabilities. We make sure that the rate of progress far exceeds the price. And right now, 88,000 of us bright sparks are busy developing solutions for 500 customers in 31 countries across the world. How can I help you?